Holly Landis

Holly Landis is a freelance writer for G2. She also specializes in being a digital marketing consultant, focusing in on-page SEO, copy, and content writing. She works with SMEs and creative businesses that want to be more intentional with their digital strategies and grow organically on channels they own. As a Brit now living in the USA, you'll usually find her drinking copious amounts of tea in her cherished Anne Boleyn mug while watching endless reruns of Parks and Rec.

Productivity

Corporate Counsel: Why You Need a Team of In-House Lawyers

Business owners have enough on their plates without also needing a law degree. From navigating...

Marketing

Trade Shows in 2025: Why They Still Matter for Your Business

Digital marketing is noisy. Algorithms change weekly. And good leads? They’re getting harder and...

Tech

What Is Database Security? Key Threats and Best Practices

Here’s a number that should make every IT leader sit up straight: the average cost of a data breach...

Management

What Does a Cost Estimator Do? Role, Skills, and Pay (2025)

Got an eye for numbers and love the idea of planning projects from the ground up? Then imagine...

Tech

How Does Investment Banking Work? A Simple Starter Guide

Far from the dramatized portrayals in popular media, investment banking operates at the core of...

Artificial Intelligence

How Do AI Detectors Work: Cracking the Code on AI Content

When everything’s generated, how do you spot the genuine?

Marketing

What Is Asynchronous Communication? Pros, Cons, and Tools

Finding effective ways to communicate can be a real challenge, especially when teams span cities,...

Management

What Is DevOps in Software Development? Key Concepts

With more and more businesses employing rapid application development (RAD) workflows, switching to...

What Is High Availability? How It Works For Businesses

A comprehensive, reliable IT infrastructure can’t be overlooked!