Holly Landis

Holly Landis is a freelance writer for G2. She also specializes in being a digital marketing consultant, focusing in on-page SEO, copy, and content writing. She works with SMEs and creative businesses that want to be more intentional with their digital strategies and grow organically on channels they own. As a Brit now living in the USA, you'll usually find her drinking copious amounts of tea in her cherished Anne Boleyn mug while watching endless reruns of Parks and Rec.

Management

How to Make a Crisis Management Plan For Your Business

When you started your business, you likely put together a plan that outlined all the key details of...

Sales

How to Drive Sales with Content Marketing in 2024

Content marketing continues to evolve into new forms of media every year.

Tech

Recruiting Automation: How to Simplify Hiring For Your Team

Finding the right candidates for your business’s open positions can be long and repetitive. Even...

Marketing

What Is Social Media Monitoring? A Guide to Social Listening

I’ve learned that your followers say a lot, but it’s what they don’t tag you in that often matters...

Tech

Data Warehouse vs. Database: Understanding the Differences

Storing large amounts of data means finding solutions that work best for your business.

Productivity

What Is a PERT Chart? How to Use One in Project Management

Staying on top of every part of a project is always a challenge, but an effective project...

Marketing

Instagram Metrics: The Data Points You Should Track in 2024

Ask any marketer and they’ll tell you – you’re only as good as the data you have.

Marketing

Guide to Instagram Shadow Bans: What They Are and How to Avoid Them

Even with the rise of new social media platforms, Instagram remains one of the most popular...

Management

Promissory Notes: What They Are and When to Use Them

Borrowing and lending money are something most of us do at some point in our lives. Whether it’s...