My Take On The 10 Best Sales Enablement Software

I’ve always thought sales was cool. There’s something thrilling about solving real problems, connecting with people, and closing deals. But the behind-the-scenes work? That’s where it gets tricky.

Sales isn’t just about charisma—it’s about preparation, timing, and the right tools.

That’s what led me to explore best sales enablement software. I wanted to understand how the best teams stay organized, deliver the right message at the right time, and keep everything running smoothly behind the scenes.

So I read G2 user reviews, compared platforms, and tested out a few features myself. What I found was game-changing: the right sales enablement tools don’t just support the sales process—they supercharge it.

If you're looking to level up your sales game and give your reps the resources they need to win, keep reading. I’ve broken down the best sales enablement software to help you find the perfect fit.

My top 7 sales enablement software recommendations for 2025

The best sales enablement software is crafted to empower sales teams with the tools they need to close deals faster and more efficiently. As I evaluated these platforms, I witnessed how they centralize content, automate workflows, and provide data-driven insights that help teams deliver personalized experiences to prospects, boosting sales productivity and performance.

What makes sales enablement software worth it: my opinion

• Act as a repository for a variety of marketing and sales content to be used by sales representatives
• Provide tagging or search capabilities to ensure efficient discovery of content
• Track engagement on content and sales pitches, such as prospect engagement or internal usage
• Allow users to upload a variety of collateral or build and edit content directly within the tool

This data was pulled from G2 in 2025. Some reviews have been edited for clarity.

1. Salesforce Sales Cloud

Based on my review of G2 user feedback, Salesforce Sales Cloud stands out for its intuitive user interface, particularly within the Lightning Experience. I frequently see G2 reviewers highlight how easy it is to navigate between key modules like Accounts and Contacts.

Many users mention that with just a few clicks, they can access customer profiles, interaction history, and related records, which streamlines day-to-day operations. From what I’ve gathered, this simplicity improves overall efficiency and helps teams stay focused on relationship management without getting bogged down in complex navigation.

One feature that I see getting consistent praise,  especially from recent reviews, is the Intelligence Views, introduced in Spring '24. Across multiple reviews, users mention how these views make it easier to scan, analyze, and act on record-level data without needing to open individual pages.

Reviewers appreciate the time saved and the clarity it brings to working with Accounts and other objects. From what I’ve seen, this update has significantly enhanced productivity for users managing large volumes of data.

According to G2 users, centralized data visibility across Leads, Contacts, and their activities is a commonly appreciated element. I’ve read several reviews that call this a game-changer for customer analytics. Users often highlight how this eliminates the need for external tools like spreadsheets. Instead of exporting and cross-referencing data manually, they’re able to view all relevant customer interactions in one place, in real time. 

That said, I’ve come across noticeable dissatisfaction around initial platform setup and configuration. Some G2 reviewers mention that onboarding can feel overwhelming, especially for those unfamiliar with Salesforce. Many users describe a steep learning curve when it comes to understanding object relationships and setting up workflows. I’ve seen some users express frustration with relying heavily on documentation and community forums just to complete basic configuration tasks.

Another recurring theme in G2 reviews is the complexity of the Lightning Experience for new users. While many appreciate the sleek design, others point out that it can feel cluttered and unintuitive at times. I’ve noticed that users, especially those transitioning from simpler CRMs, report difficulty navigating between records and understanding the layout. The power of the platform is clear, but the onboarding experience isn’t always smooth.

Finally, based on G2 feedback, there’s a fair amount of criticism around the limitations of Salesforce’s low-code capabilities. Several users expected to build out business processes using drag-and-drop tools but ran into roadblocks that required Apex development. I’ve read multiple reviewers mention struggles with implementing logic that seemed basic but ultimately required coding expertise. This creates friction for teams looking to stay agile without relying on technical support for every change.

What I dislike about Salesforce Sales Cloud:

• I’ve come across multiple reviews saying the initial setup feels overwhelming and the learning curve is steep for new users.
• I’ve noticed users struggle with low-code tools and mention that even simple workflows sometimes require Apex development.

What G2 users dislike about Salesforce Sales Cloud:

“The new Salesforce Lightning version has so many click-throughs and is generally slower. It takes a lot of time to hover over links to reveal key data items you need to see, or worse, having to open multiple browser tabs to see more detailed account/opportunity information. There's so much data they are trying to show or link to on a page. Still, I find that most important data is buried or hidden behind ‘view more/all’ links or shown in the pop-up windows, so I constantly have to dig deeper to find what I need and often get lost in dozens of browser tabs.”

- Salesforce Sales Cloud Review, Ted G.

2. HubSpot Sales Hub

HubSpot Sales Hub is frequently described as a daily essential for sales professionals. Many reviewers mention using it consistently to manage sales pipelines, track performance, and stay organized with leads and deals. From what I’ve gathered, the tool plays a central role in their workflows, with users often crediting it for helping them shift focus from administrative tasks to actual selling.

One standout capability, according to users, is the ease of automating workflows. I’ve read several G2 reviews where users highlight how intuitive it is to set up follow-up sequences, move leads through the pipeline, and assign tasks automatically. This automation seems to be a major time-saver and a top reason why users rely on the platform daily. There’s also consistent praise for the way prospects can be filtered and categorized into lists, giving users better structure and visibility across their pipeline.

Reporting functionality is another frequently appreciated feature. Across multiple reviews, I’ve noticed users mention how helpful it is to access real-time data to monitor performance. They often talk about using HubSpot’s dashboards to identify what’s working, whether it’s tracking deal progress or measuring email open rates. That kind of visibility into KPIs seems to really empower users to make strategic improvements and stay accountable to their sales goals.

Another area that consistently gets positive feedback is customer support. According to feedback I gathered from G2 users, support from HubSpot is fast, reliable, and informative. Having access to responsive help seems to significantly ease the onboarding process for newer users. I’ve seen reviewers emphasize how reassuring it is to know that support is only a message away, which builds confidence during the early stages of adoption.

That said, not all feedback is glowing. A consistent theme in G2 reviews that I’ve noticed is a learning curve with the interface. Some users note that while HubSpot is generally user-friendly, there are features and workflows that take time to fully understand. I’ve seen comments about parts of the platform feeling clunky at first, requiring users to spend time exploring and getting comfortable before things click into place.

Another limitation users frequently point out is the mobile app’s restricted functionality. From what I’ve read, it’s good for quick updates like checking a deal or sending a message, but many reviewers mention that deeper tasks—such as editing properties, managing pipelines, or accessing reports—require switching to the desktop version. For users who are often on the go, this seems to be a noticeable shortcoming.

What I dislike about HubSpot Sales Hub:

• I’ve noticed a learning curve mentioned by users who find some features clunky and not immediately intuitive.
• I’ve come across feedback saying the mobile app is limited and doesn’t support deeper tasks like full report access.

What G2 users dislike about HubSpot Sales Hub:

“I wish you could organize the static lists better. When referring to leads in a list, you cannot click ‘next’ within the list to go to the next lead. You have to go back to the main list page and click on a different contact, when it would be much more ideal if you didn't have to keep going back.”

- HubSpot Sales Hub Review, Cole L.

3. Seismic Content

Seismic Content is generally viewed as an innovative platform with a wide range of features, though some areas have received mixed feedback.

One feature that I frequently see getting praise from G2 users is the platform’s focus on innovation and customer collaboration. Many users highlight how Seismic actively engages with customers during product testing, making sure that user feedback directly shapes the platform’s evolution. G2 reviewers often mention how this collaboration creates a sense of trust and ensures that new features address real user needs, which seems to be a standout aspect of the platform.

Another commonly appreciated feature in G2 reviews is the ability to build customized hubs for sales teams. G2 users frequently emphasize how this feature allows them to tailor content hubs based on different sales priorities, like product lines or market segments. This customization is widely praised for making it easier for sales teams to find relevant, up-to-date materials without wasting time sifting through irrelevant content. 

From what I’ve seen in G2 reviews, the depth of analytics offered by Seismic also stands out. Many users appreciate how Seismic provides clear, actionable insights into content usage, engagement, and impact. G2 users often mention how these analytics help marketing teams refine their strategies based on real data, ensuring that the most effective assets are prioritized for both internal training and customer-facing interactions. 

However, I’ve also seen some G2 users express frustration with content discoverability across the platform. Negative feedback tends to focus on the search functionality, with many users mentioning that it doesn’t always surface the most relevant results.

In large enterprises, quick access to content is crucial, and several G2 reviewers have noted that finding specific documents or assets can be challenging, especially when there’s a wealth of information uploaded to the platform.

Another issue that I’ve come across in G2 reviews is Seismic’s flexibility in design and implementation. While many users appreciate the range of configuration and customization options, some have mentioned that this flexibility can be overwhelming.

Without a clear roadmap or strong change management plan, users have found it easy to get stuck trying to decide which features to enable or how to organize the platform’s back end. A consistent theme in G2 reviews is that having a strategic plan from the outset is key to avoiding trial and error and ensuring a smooth implementation process.

What I dislike about Seismic Content:

• I’ve noticed frustration from users regarding Seismic’s search functionality. Many mention difficulty finding relevant content.
• I’ve come across feedback pointing out that the platform’s flexibility in design can be overwhelming without a clear implementation strategy.

What G2 users dislike about Seismic Content:

"Seismic may have historically lacked some features compared to certain competitors, as it expanded into more enablement areas than others. However, recent developments and a strong product roadmap are increasingly closing those gaps."

- Seismic Content Review, Romain B.

4. Highspot

Highspot is widely recognized for its solid set of tools designed for sales enablement, learning, and coaching.

One feature that I see frequently praised by G2 users is its versatility. Many reviewers highlight how effectively the platform is used for both onboarding new hires and coaching existing teams. Users appreciate the ease of use of the learning management features, which help get new employees up to speed quickly with sales content. The ability to centralize training materials in one location is commonly mentioned as a major strength, streamlining processes and enhancing the overall onboarding experience.

Another aspect that stands out in G2 reviews is the integration with Salesforce for pitching and content tracking. From what I’ve seen in user feedback, many reviewers value how Highspot allows sales teams to pitch directly from the platform, automatically capturing data on content views and downloads by prospects. This integration eliminates the need for manual data entry and saves time. G2 users often mention how this feature provides valuable insights into customer interest and engagement, making it easier for sales teams to adjust their approach based on real-time analytics.

Content management is also highlighted as a strong point by G2 users, especially the ease of organizing and retrieving content. Many reviewers note that Highspot makes it simple to display and bookmark essential materials for quick reference, whether it’s a pitch deck, case study, or product sheet. This functionality seems particularly useful for teams that need to access important content on the fly, and it’s something that many users appreciate for boosting productivity.

That said, G2 reviews also mention areas where Highspot could improve. One recurring point of feedback I’ve seen is the content upload process, with many users expressing frustration that it isn’t fully automated. Users often mention that while content is housed in a single folder, it doesn’t sync automatically, which means manual uploads are still required. This process can become tedious, especially when dealing with large volumes of content, and automating it seems to be a commonly requested improvement.

In terms of usability, navigation is another area where G2 users feel there’s room for improvement. I’ve noticed that some reviewers find it difficult to locate saved items or figure out the best way to phrase search terms to get the results they need. The process of searching for content seems to be more trial-and-error than expected, which can be frustrating for users trying to find specific materials quickly.

Lastly, feedback on reporting and dashboard customization tends to highlight some limitations. I’ve read multiple G2 users mention that while Highspot’s reporting tools are robust, the ability to customize reports and dashboards is somewhat lacking. Users would appreciate more flexibility in tailoring these reports to specific needs or presenting data in a more intuitive way. If this feature were enhanced, it could significantly improve the value of the analytics provided by the platform.

What I dislike about Highspot:

• I’ve come across feedback about the manual content upload process, with users frustrated that it’s not automated and can become tedious with large volumes of content.
• I’ve seen some reviewers point out that navigation and searching for specific content can be challenging, requiring trial and error to get accurate results.

What G2 users dislike about Highspot:

"The registration process on this platform is not very intuitive and feels slow. I would like to see its functionality better tailored to the specific business needs of each company."

- Highspot Review, Kim E.

5. Mindtickle

What I dislike about Mindtickle:

• Some users I’ve read about express frustration with the basic reporting capabilities, wishing for more advanced insights into content performance to make smarter, data-driven decisions.
• I’ve come across feedback indicating that content management and collaboration could be improved, with users suggesting the addition of project management features to streamline team coordination.

What G2 users dislike about Mindtickle:

"At times, it can be challenging to distinguish between required training, as defined by corporate policy, and optional courses. Often, I need to prioritize mandatory training, but it's not always clear, especially when multiple trainings are available. It would be helpful if required, incomplete training were always presented first, ensuring that training obligations are clearly prioritized and met."

- Mindtickle Review, Verified User in Computer Hardware

6. Allego

I’ve seen that Allego’s easy-to-use interface is often highlighted as one of the platform’s strongest points. Multiple reviewers frequently call out how intuitive the system is, making it simple for teams to quickly access relevant sales materials. According to G2 users, this on-demand access is especially valuable in fast-paced environments, where time is of the essence, and having everything organized and easy to find makes a noticeable difference in productivity.

Another feature that stands out in G2 reviews is Allego’s Digital Sales Rooms. Many users seem to really appreciate this feature, noting how it enables them to create and share customized sales spaces with clients. This capability allows for more meaningful engagement, as users can tailor content to specific customers and keep everything centralized. I’ve come across multiple reviewers who mention how this feature has helped improve their customer interactions and differentiate their offerings in the marketplace.

One standout capability frequently mentioned by G2 users is Allego’s conversation intelligence platform. From what I’ve seen in user feedback, this feature is praised for providing quick, actionable insights into deals in real time. Reviewers often express how it helps them track progress across teams, share best practices, and enhance coaching. Many users, particularly sales leaders, highlight how the platform’s coaching features have helped new team members ramp up faster and more effectively, improving overall team performance.

However, despite these strengths, I’ve noticed some dissatisfaction around Allego’s complexity. G2 reviews often mention that while the platform offers a wide range of powerful capabilities, it can feel overwhelming at times due to its sheer breadth. I’ve read multiple reviewers express that it took them a while to fully understand the system, which made the onboarding process more challenging than expected. The feedback suggests that while Allego is a powerful tool, its complexity can be a barrier for users who are new to sales enablement platforms.

Based on the feedback I gathered from G2 users, structured training resources are an area for potential improvement. Many users have suggested that Allego could benefit from offering more beginner-friendly resources, such as simple training videos that cover both basic functionalities and more advanced features. According to the reviews, this would help new users get up to speed more quickly and feel more confident navigating the platform. A well-structured training approach could ensure users are able to maximize Allego’s full potential faster and more effectively.

What I dislike about Allego:

• Despite its strengths, I’ve noticed some G2 reviewers mention that Allego’s breadth of features can feel overwhelming, making the onboarding process more challenging for new users.
• According to feedback, some users believe Allego could benefit from offering more beginner-friendly training resources, such as simple video tutorials, to help users get up to speed more quickly and navigate the platform with confidence.

What G2 users dislike about Allego:

"For me, the biggest downside is that the platform can feel a bit overwhelming because it offers so many features. It can be hard to wrap my head around everything at once. I think having a series of simple training videos for beginners would be a great way to help users get started. A structured series that progresses from basic to advanced to expert-level capabilities would be extremely helpful."

- Allego Review, Craig S.

7. Showpad Content

What I dislike about Showpad Content:

• I’ve noticed recurring complaints about Showpad’s search functionality. Users mention that it often returns irrelevant or incomplete results.
• I’ve seen multiple reviews mention that the setup process for new content experiences can be time-consuming and unintuitive, which adds friction to the rollout.

What G2 users dislike about Showpad Content:

"They can process most file formats well. However, complex PDFs with many layers may occasionally fail to process. That said, it’s not a major issue, as the support team provides effective workarounds. Overall, the platform performs well for its intended functionalities. It would be great if they could also provide an update that allows for month-over-month analytics comparisons."

- Showpad Content Review, Karthik T.

Sales enablement software: Frequently asked questions (FAQs)

1. How does sales enablement software help with content delivery and customization?

Sales enablement software allows businesses to organize and customize content for different stages of the sales funnel. Reps can easily share personalized content, such as a product demo video, proposal, or case study, tailored to each prospect's specific needs. This makes communication more effective and improves the chances of conversion.

2. Can sales enablement software improve onboarding and training for my sales team?

Yes, most sales enablement platforms include features to onboard and train sales reps more effectively. Interactive training modules, video coaching, quizzes, and performance tracking tools ensure new hires get up to speed quickly. Additionally, ongoing coaching features help teams refine their skills and stay aligned with company goals.

3.  Is sales enablement software easy to implement for SMBs with limited resources?

Yes, many sales enablement tools are designed with SMBs in mind, offering simple and intuitive interfaces and user-friendly implementation processes. Some platforms even provide onboarding support to help your team get started quickly, making it easy to integrate with your existing processes and tools.

4.  How do I know if sales enablement software is right for my business?

Sales enablement software is ideal for sales teams that need better access to resources, streamlined processes, and effective training. If your team struggles with content management, lacks performance insights, or needs to collaborate more efficiently, sales enablement software can address these pain points and help you scale sales efforts effectively.

5.   What is the difference between sales enablement and sales automation?

Sales enablement focuses on providing sales teams with the tools, resources, and training to engage with prospects and close deals more effectively. It includes content management, collaboration, and training. Sales automation, on the other hand, focuses on automating repetitive tasks such as lead nurturing, follow-ups, and email sequences to improve efficiency.

Arm your reps with more than just charm!

After evaluating the best sales enablement software, it’s clear that the right platform can significantly enhance sales team productivity and performance.

Whether you’re looking to streamline content management, improve onboarding, or provide analytics-driven insights, each platform offers features that cater to various sales needs.

With so many options, there’s a solution to fit every team’s unique requirements, whether you're a small business or a large enterprise.  I hope my insights help you choose the best sales enablement software for your organization.

Ensure your sales team always has the right, on-brand collateral at their fingertips with a scalable digital asset management solution.