Preksha Buttan

Preksha Buttan is a writer at G2 with 7+ years of experience creating user-centric content for business audiences. She specializes in SEO, AEO, GEO, and turning market insights, user behavior, and review data into clear resources that help buyers make confident software decisions. Before G2, Preksha wrote and managed website, blog, and social media content across the healthcare, medical, and automotive industries. Her background in journalism and mass communication, and English literature has shaped her ability to simplify complex topics and adapt her writing for different audiences. Outside of work, she’s usually juggling her pup’s tantrums or catching up on the latest shows and movies. Before G2, Preksha created content for the healthcare, medical, and automotive industries, which helped her build a strong foundation in adapting complex information for different audiences. Outside of work, she’s usually juggling her pup Zara’s tantrums or catching up on the latest shows and movies.