Too many sales teams mistake activity for improvement. They record calls, run training sessions, and track metrics, yet performance plateaus. The problem isn’t effort; it’s ineffective coaching.
I’ve seen reps nodding through one-size-fits-all sessions, managers drowning in unstructured feedback, and leaders struggling to connect coaching efforts to actual revenue impact. In a market where buyers are more informed and competition is ruthless, outdated coaching methods don’t just slow you down; they cost you deals.
That’s why I took a closer look at the best sales coaching software available today. I analyzed G2 reviews, compared top-rated platforms, and examined real feedback from teams using these tools to refine their performance and close deals more effectively.
Whether you’re looking for AI-powered call insights, a collaborative platform for skill development, or an analytics-driven tool that helps managers coach at scale, this guide will help you find the right fit for your sales organization.
8 best sales coaching software: My picks for 2026
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Salesforce Sales Cloud: Best for coaching within a CRM
Built-in dashboards and leaderboards help managers track performance and guide reps directly inside the CRM.
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Gong: Best for data-driven conversation coaching
Uses AI to analyze calls, highlight coachable moments, and replicate winning behaviors.
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Fathom: Best for meeting insights and summaries
Records and summarizes calls, making it easy to review conversations and share key feedback.
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Mindtickle: Best for skills-based coaching and onboarding
Offers AI role-plays, readiness tracking, and structured programs to upskill sales teams.
- Jiminny: Best for coaching through call analytics
Records calls and meetings, helping teams tag highlights and coach from real interactions.
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Chorus by ZoomInfo: Best for conversation intelligence
Transcribes calls, identifies areas for improvement, and tracks progress over time.
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Balto: Best for real-time on-call coaching
Gives live guidance during sales calls and alerts managers to coaching opportunities instantly.
- Allego: Best for video-first sales enablement
Enables sales teams to record, share, and analyze video messages, coaching content, and deal updates in a centralized hub.
According to G2’s Winter 2026 Grid Reports, these sales coaching tools lead their category. Pricing is available on request.
My 8 best sales coaching software picks for 2026
While testing and comparing today’s leading sales coaching tools, one thing became obvious: these platforms fundamentally transform how teams learn, sell, and scale revenue performance.
According to Fortune Business Insights, the sales performance management category (which includes coaching platforms) is projected to reach $8.21 billion by 2032, fueled by the demand for data-driven enablement and personalized skill development.
The right software makes coaching structured, repeatable, and measurable. Whether it’s analyzing sales calls, delivering personalized training paths, or reinforcing best-practice behaviors. That’s crucial for fast-growing sales organizations that need consistent onboarding, managers who want clearer insight into rep performance, and revenue leaders who rely on data rather than gut instinct to drive execution.
If you’re searching for a platform that helps streamline real-time coaching, accelerate rep ramp-up, or convert every conversation into actionable insights, these sales coaching tools stood out for their intelligence, usability, and impact on pipeline performance.
How did I find and evaluate the best sales coaching software?
To identify the top sales coaching platforms, I analyzed real user reviews on G2 to understand how these tools support core coaching workflows, from call recording and conversation intelligence to skills assessments, feedback delivery, and ongoing performance tracking.
I also used AI to synthesize insights from user reviews and G2 Grid® Reports, comparing ease of use, coaching depth, analytics quality, integration strength, and overall customer satisfaction. This guide includes screenshots from vendor G2 pages, allowing you to see how these platforms look in action and how representatives actually interact with them.
I curated this list to help sales leaders, enablement teams, and frontline managers choose the right sales coaching software to improve rep readiness, increase win rates, and scale consistent, data-driven coaching, whether you're building your program from scratch or refining an existing enablement strategy.
What makes the best sales coaching software worth it: My opinion
When evaluating the best sales coaching platforms, I focused on features that directly elevate rep performance, strengthen coaching consistency, and help revenue leaders scale winning behaviors across the entire team.
- Support for multiple coaching methods: Top tools don’t limit you to one training style. I looked for platforms that support call coaching, video coaching, real-time feedback, role-play exercises, coaching templates, and performance tracking. The best coaching software adapts to every stage of rep development, whether you're onboarding new hires or sharpening advanced selling skills.
- Conversation intelligence: A great coaching tool should show exactly where reps excel and where they struggle. I prioritized platforms with call analytics, talk-to-listen ratios, keyword detection, scoring rubrics, and trends across teams or individuals.
- Collaboration and coaching alignment: Coaching shouldn’t be scattered across spreadsheets and email threads. I focused on software that makes it easy to share feedback, comment on calls, store best-practice examples, and create repeatable coaching workflows. Top platforms give leaders and reps shared visibility so goals stay aligned and progress is measurable.
- AI-powered insights and automatic analysis: Manual call review wastes hours. I favored tools with AI features, such as auto-generated call summaries, objection detection, recommended next steps, pattern alerts, and guided coaching moments. These capabilities let managers spend less time searching for coachable moments and more time delivering impactful guidance.
- Customization and branding: The best sales coaching platforms let teams tailor playbooks, scorecards, messaging guidelines, and onboarding paths. Whether customizing coaching frameworks or creating branded training experiences, top tools help reinforce a consistent and cohesive sales approach.
- Offer capture, analysis, and feedback tools related to sales calls
- Help identify pivotal moments or opportunities in conversations, as well as
areas for improvement, to share with the corresponding salesperson
- Integrate with call dialers, CRM software, or both to pull and store sales call information
This data was pulled from G2 in 2025. Some reviews have been edited for clarity.
1. Salesforce Sales Cloud: Best for coaching within a CRM
G2 Rating: 4.4/5
Salesforce Sales Cloud is a comprehensive sales coaching and CRM platform that combines AI, automation, and analytics to help sales teams manage leads, track performance, and drive revenue efficiently.
From what I’ve seen, it has been widely adopted. 46% of mid-market and 34% of enterprise-level businesses use it, highlighting the platform’s reliability and industry trust.
I frequently see G2 reviewers highlight the customizable workflows, dashboards, and reports as a standout feature. Users often mention how tailoring dashboards and reports to specific sales processes makes monitoring progress and managing accounts much more intuitive. Many reviews note that being able to focus on the metrics that matter most improves visibility and stakeholder reporting.
Another feature that gets a lot of praise is AI-powered Einstein analytics. Reviewers consistently point out that predictive insights and smart forecasting help teams anticipate trends, identify high-value leads, and prioritize opportunities more effectively. I’ve noticed that many users appreciate the actionable recommendations that guide decision-making and enhance overall sales efficiency.
The automation of repetitive tasks also comes up frequently in feedback. G2 users often call out how lead assignment, follow-ups, and reminders reduce manual work and ensure no leads are overlooked. This automation reportedly frees up teams to concentrate on relationship-building and closing deals rather than administrative tasks.
Based on feedback I gathered from G2 users, the platform’s lead and opportunity management capabilities receive consistent praise. Reviewers mention that tracking every stage of the sales cycle. From lead capture to deal closure, it helps teams plan targeted sales strategies and monitor engagement across all accounts.
Integration capabilities are another commonly appreciated element. Users often highlight how connecting Salesforce with email, marketing automation, and other business systems streamlines workflows and reduces manual data entry, ensuring records remain accurate and up to date.
Real-time reporting and analytics also stand out in reviews. Many users note that real-time visibility into team performance enables faster decision-making and more effective coaching, allowing managers to address gaps or opportunities as they emerge.
Mobile access is frequently cited as a key benefit. Reviewers praise the mobile functionality that enables updates to deals, activity logging, and performance tracking on the go, keeping teams productive even outside the office.
For smaller teams or new CRM users, the pricing structure may take some time to get used to. That said, other G2 users, especially those in larger enterprises or with more advanced sales processes, find the breadth of features and scalability to be well worth the investment.
Another point raised by a few reviewers is the occasional performance slowdowns that occur when working with very large datasets. However, many G2 users noted that with proper setup, customization, and a bit of training, these issues became easier to manage over time.
Overall, a consistent theme in G2 reviews is that Salesforce Sales Cloud enables teams to drive efficiency, make data-driven decisions, and scale operations effectively.
What I like about Salesforce Sales Cloud:
- The hands-on support from the team, G2 users also mention that the experts really understand EHS processes and help during setup, customization, and audits.
- The task management system makes scheduling and tracking easier. Many users on G2 note that it keeps audits, inspections, and training milestones organized.
What G2 users like about Salesforce Sales Cloud:
"What I appreciate most about Salesforce Sales Cloud is its ability to bring together all customer and opportunity information within a single, intuitive platform. This centralization makes the sales process more efficient, enhances forecasting accuracy, and allows me to monitor every interaction. As a result, I can manage deals more effectively and accelerate the closing of opportunities."
- Salesforce Sales Cloud Review, Deivis M.
What I dislike about Salesforce Sales Cloud:
- I’ve seen some G2 users mention that the pricing and licensing structure can seem intricate at first, especially for smaller teams just getting started. Larger organizations or teams with more complex needs may find the structure appropriate.
- A few people also point out occasional slowdowns with very large datasets, though many say these become more manageable once everything is properly set up.
What G2 users dislike about Salesforce Sales Cloud:
"I find it unclear when there are errors in creating an opportunity in Salesforce Sales Cloud. Specifically, it can be difficult to determine which parts of the account require updates to successfully create the opportunity."
- Salesforce Sales Cloud Review, Henri T.
2. Gong: Best for data-driven conversation coaching
G2 Rating: 4.8/5
Gong is an AI-powered sales coaching and revenue intelligence platform designed to help sales teams capture insights, improve deal strategies, and optimize performance.
Based on feedback I gathered from G2 users, the platform is widely recognized for its ability to streamline sales processes and enhance coaching.
I’ve frequently seen G2 reviewers highlight call transcription and note-taking automation as a standout feature. Users often mention that accurately capturing every customer interaction saves significant time and ensures no insights are lost, which they say helps coaching and deal review. One feature that seems to get a lot of praise is how Gong automatically transcribes and organizes calls, making it easy for teams to revisit key moments without manual effort.
The AI-driven insights for coaching and deal intelligence also appear consistently in user feedback. Many users on G2 point out that Gong identifies trends in conversations, highlights potential risks in deals, and provides actionable recommendations. According to reviewers, this data-backed approach helps sales managers coach more effectively and improve overall deal outcomes.
From what I’ve seen, onboarding and training are areas where Gong receives positive mentions. Users highlight the call recording library as a useful resource for new team members, allowing them to ramp up quickly by reviewing past interactions. Several reviewers mention that this feature reduces training time and supports faster team performance improvements.
G2 reviewers often cite the intuitive interface as a key benefit. Users appreciate features such as search, snippet creation, and transcript navigation, noting that these tools make managing large volumes of calls more manageable. Across multiple reviews, users mention that the interface is smooth and easy to navigate, which simplifies finding important information and highlights during sales reviews.
Integration capabilities are another frequently praised aspect. According to G2 feedback, Gong’s integration with platforms like Salesforce, Zoom, and Slack is highly valued, as it embeds insights directly into existing workflows. Users say this seamless connectivity reduces the need to switch between tools and helps maintain consistent data flow across the sales stack.
For performance tracking, dashboards and analytics stand out in user discussions. Many reviewers highlight comprehensive reporting and visualization tools that provide insights into team activity, deal progress, and pipeline health. Users note that these features support informed decision-making and strategic planning.
One recurring point is that the forecasting and sales target tools can feel less precise than they’d like. A handful of reviewers mentioned that they sometimes rely on external tools for more precise projections. That said, others, especially teams in industries with simpler forecasting needs, reported that these features work well enough for their workflows.
Another area that drew mixed feedback is the granularity of search filters and advanced analytics. Some users wished for more customizable filters or deeper drill-downs, particularly in complex sales environments. Users with more straightforward use cases shared that the existing analytics provide more than enough insight for day-to-day decision-making.
Despite these points, the overall sentiment remains highly positive. Gong delivers a strong return on investment, often achieved within 11 months. Users emphasize that the platform drives efficiency, supports effective coaching, and helps teams close deals more reliably.
What I like about Gong:
- Gong automates call transcription and note-taking, making it easy to capture every customer interaction. G2 users also say this saves significant time and ensures important insights aren’t lost.
- The AI-driven coaching and deal intelligence really stood out to me; G2 reviewers also highlight that these insights help managers identify risks, spot trends, and improve deal outcomes effectively.
What G2 users like about Gong:
"It reduces the heavy lift of note-taking, enables accurate follow-ups, and allows for quick access to relevant insights. It enables the transfer to knowledge internally and brings relevant teams up to speed in a matter of minutes. The briefs and AI prompts are great for finding what you need, with the ability to click through directly to the moment the information was shared. It drives efficiency and minimizes mistakes."
- Gong Review, Marc M.
What I dislike about Gong:
- The forecasting and sales target tools seem to need a little polish; a few G2 users mentioned they occasionally lean on other tools for extra precision, but many still find them helpful for everyday planning.
- I’ve seen some comments wishing for more detailed filtering options, although many users with simpler needs say the current analytics already cover what they use most often.
What G2 users dislike about Gong:
"While Gong is a powerful tool, there are a few areas that could be improved. The search filters could be more granular, making it easier to locate very specific types of calls or interactions. Some of the analytics and reporting are better suited for sales use cases. Therefore, expanding the functionality for Customer Success teams, such as renewal risk tracking or customer sentiment analysis, would increase its value across departments. Additionally, integration setup and customization can sometimes require extra administrative effort to align perfectly with our workflows."
- Gong Review, Pratyaksh Kumar P.
3. Fathom: Best for meeting insights and summaries
G2 Rating: 5/5
Fathom is an AI-powered meeting assistant designed to help teams capture, manage, and act on meeting insights efficiently.
Based on feedback I gathered from G2 users, the platform is widely praised for streamlining meeting workflows and reducing the burden of manual note-taking.
I’ve frequently seen G2 reviewers highlight automatic recording, transcription, and summarization as a core strength. Users often mention that having meetings transcribed and summarized accurately saves significant time and ensures no critical information is missed.
One standout capability, according to users, is how these summaries distill the most important points, making it easy to share insights with team members or stakeholders.
The AI-powered search functionality also gets consistent praise. Users note that it allows them to quickly locate specific points across past meetings, which helps with follow-ups and referencing prior decisions. Across multiple reviews, I’ve noticed that this feature is particularly valued for tracking long-term projects and maintaining continuity in team discussions.
Integration capabilities are another area frequently mentioned in G2 reviews. According to users, Fathom’s integration with CRMs like Salesforce, HubSpot, and Close, as well as workflow tools via Zapier, enables seamless syncing of meeting notes and action items into existing workflows. Many reviewers emphasize that this connectivity makes moving from discussions to actionable tasks smooth and efficient.
From what I’ve seen, users also appreciate multi-platform compatibility. Meetings on Zoom, Google Meet, or Microsoft Teams can all be recorded and analyzed, though I’ve come across noticeable dissatisfaction around some limitations outside Zoom.
Users sometimes mention a few limitations when using Fathom. One common point is that users wish for stronger mobile integration, especially those who work on the go. This didn’t work perfectly for a few users, but others, especially teams that mostly work from offices, said the current setup already meets their needs.
Another area users bring up is the need for better organization features, such as folders for recordings. A handful of reviewers felt this would make managing large volumes of meetings easier. At the same time, some users in smaller teams or with simpler workflows mentioned that the existing layout works well for them as is. According to G2 Data, 79% of small businesses use Fathom, showing its strong adoption and reliability.
Overall, G2 users find Fathom highly valuable for its AI-powered automation, intuitive design, and seamless integrations, making it a go-to tool for teams that want more efficient and organized meetings.
What G2 users like about Fathom:
- The integration capabilities with CRMs, such as Salesforce, and workflow tools via Zapier. G2 users also value how this connectivity seamlessly turns discussions into actionable tasks.
- Multi-platform support is a strong point. I like that Zoom, Google Meet, and Microsoft Teams meetings can all be captured. G2 users similarly note that this flexibility makes it easier to manage meetings across different platforms.
What G2 users like about Fathom:
"Great accuracy, powerful integrations (with CRM and task manager), ease of use (automatically joins meetings, consent is automated), powerful summaries (multi-lingual and in various formats), live highlighting possibilities, and a very professional appearance. It’s super easy to install; within a few minutes, you’re ready to go. The Notetaker provides everything you could need and want. I use it for all my meetings (multiple per day) and couldn’t go without it anymore."
- Fathom Review, Cas V.
What I dislike about Fathom:
- Some features feel limited outside of Zoom, and G2 users mention similar constraints. This tends to matter most for teams that rely heavily on multiple meeting platforms, while Zoom-centric teams generally find the experience well aligned with their workflows.
- A few reviewers mention that organizing recordings into folders could be more flexible. Teams with lighter meeting volumes or simpler documentation needs typically manage without issue, while organizations handling large libraries of recordings may want more granular organization options.
What G2 users dislike about Fathom:
"My main concern with Fathom is the inability to tap on items and organize them into folders. With the range of meetings we have, it can be challenging to locate what I need, especially if something hasn’t been named clearly. A folder feature would be extremely helpful for keeping things more organized. Additionally, it would be beneficial to have an option to automatically share the meeting with participants, or at least make this feature available. Sometimes we hold impromptu meetings, and unless someone is specifically invited, they miss out on the meeting’s feedback."
- Fathom Review, Aqeelah R.
4. Mindtickle: Best for skills-based coaching and onboarding
G2 Rating: 4.7/5
MindTickle is a sales coaching and revenue enablement platform designed to help organizations effectively train, coach, and scale their sales performance.
According to feedback I gathered from G2 users, the platform is highly valued for its scalability, AI-driven coaching, and comprehensive learning resources.
I frequently see G2 reviewers highlight scalability as a major strength. Users mention that MindTickle can manage training programs for both individual reps and global teams without compromising effectiveness, which they say enables organizations to implement initiatives at any level seamlessly. A commonly appreciated element is the platform’s ability to grow in line with the organization’s training needs.
Another standout capability, according to users, is customer support. Many reviewers praise the responsiveness and knowledge of MindTickle’s CSMs and support teams. From what I’ve seen, users feel that proactive support and guidance significantly improve the onboarding and ongoing usage experience.
Ease of use also comes up often in G2 feedback. Users frequently mention that AI-powered guidance and comprehensive tutorials make navigating even complex modules manageable. I’ve read multiple reviewers note that the AI assistance helps optimize training workflows and reduces trial-and-error learning.
Learning resources, such as MindTickle University, are another commonly praised feature. Users highlight the availability of tutorials, certifications, and best practices, which make internal skill development easier and ensure consistent training quality across teams.
Integration capabilities are also a recurring theme in reviews. G2 users often highlight the integration with Salesforce, call software, and other tools, noting that this connectivity enables sales data and training to align closely, resulting in a measurable impact.
A handful of reviewers noted that some live features weren’t as intuitive initially. This was challenging for teams new to sales enablement platforms, but reviewers with prior experience found that once they got familiar with the workflow, these tools became highly effective.
Some reviewers also noted that organizing content can be time-consuming at first. This tends to be more noticeable for teams managing complex libraries. However, other enterprise-level users shared that the detailed process actually made managing large volumes of materials much easier. According to G2 Data, 63% of enterprise-level businesses use the platform, highlighting its strong adoption and reliability.
Overall, G2 reviewers highly value MindTickle for its AI-driven coaching, structured learning resources, and seamless integrations, making it a solid choice for improving rep performance and driving revenue growth.
What I like about Mindtickle:
- The AI-driven coaching and guidance really stood out to me; G2 reviewers also mention that it helps optimize training workflows and reduces trial-and-error learning.
- The proactive and knowledgeable customer support. G2 users similarly note that responsive CSMs improve onboarding and overall platform experience.
What G2 users like about Mindtickle:
"Mindtickle is the best platform I use currently because I have gained a lot of experience through it. It has a very good interface for understanding the modules and tasks. I practice many things for my job on this platform. It’s a dynamic platform that I like the most."
- Mindtickle Review, Fenris A.
What I dislike about Mindtickle:
- Some live features aren’t immediately intuitive, but once learned, they give teams greater control and flexibility. G2 users believe that added controls offer greater flexibility once they are fully understood.
- Content organization can feel slow at first, which helps enterprise G2 users who manage large volumes, as the detailed process ultimately makes handling extensive content more manageable.
What G2 users dislike about Mindtickle:
"Mindtickle is packed with functionality, but that can be a double-edged sword. At times, it feels like there’s almost too much under the hood, and you need a bit of a mental map to navigate certain features."
- Mindtickle Review, Rocky V.
5. Jiminny: Best for coaching through call analytics
G2 Rating: 4.6/5
Jiminny is a conversation intelligence platform designed to help teams capture, analyze, and act on insights from calls, emails, and meetings.
Based on feedback I gathered from G2 users, the platform is widely appreciated for its ability to streamline communication tracking and improve sales performance.
I’ve frequently seen G2 reviewers highlight automatic call recording and transcription as a key benefit. Users often mention that having reliable transcripts eliminates the need for manual note-taking and ensures that every important detail is captured. One standout capability, according to users, is how these transcripts allow teams to review discussions at any time, maintaining full visibility over client and team interactions.
Another commonly praised element is AI-generated summaries and actionable insights. Users report that condensing the most important points from calls into digestible recommendations makes follow-ups, coaching sessions, and stakeholder reporting much more efficient. From what I’ve seen, this functionality is especially valued for helping managers identify areas for guidance and improving team effectiveness.
G2 reviewers often call out integration with CRMs and workflow tools as a major advantage. Users highlight that seamless connectivity ensures insights flow directly into existing workflows, simplifying deal tracking, action item follow-ups, and data consistency. Some users also appreciate the platform’s collaboration features, like creating and sharing clips from calls, which makes distributing insights across teams straightforward and effective.
Customer support is another aspect users frequently praise. According to multiple reviews, responsive and helpful support contributes to a smoother platform experience and reduces onboarding friction.
Based on my review of G2 user feedback, a consistent theme is that Jiminny delivers tangible ROI and enhances coaching capabilities. According to G2 data, the platform typically provides an average ROI within 9 months, underscoring its value for sales teams.
I’ve noticed that G2 users mention that AI and transcription accuracy can be a bit inconsistent, especially when there are multiple speakers or background noise. However, teams that operate mostly in structured office environments, however, note that the accuracy is strong enough for their day-to-day needs and supports clear meeting recall.
A few users felt that searching, filtering, and call processing could be improved for faster or more reliable results. These concerns tend to matter more for teams managing large call loads; smaller teams handling fewer calls found these features sufficient for their needs.
Still, the overall sentiment remains highly positive. Jiminny is valued for its intuitive interface, actionable intelligence, and ability to improve conversation tracking and team performance, making it a powerful tool for sales organizations.
What I like about Jiminny:
- I like that Jiminny automatically records and transcribes calls, which ensures no important detail is missed. G2 users also mention that this makes reviewing discussions easy and maintains full visibility over client and team interactions.
- The AI-generated summaries and actionable insights stood out to me; G2 reviewers also highlight that these help managers follow up, coach effectively, and improve overall team performance.
What G2 users like about Jiminny:
"I really appreciate the AI transcripts and the ability to recap what happened on calls with Jiminny. This feature significantly speeds up my time to value. The talk ratio and analytics features are particularly beneficial as they help me ensure that I'm maintaining a balanced conversation by asking enough questions. The accessibility of being able to efficiently pull together calls is another aspect that I find incredibly useful. Additionally, syncing Jiminny with HubSpot provides seamless integration, which enhances my workflow."
- Jiminny Review, Owen R.
What I dislike about Jiminny:
- AI and transcription accuracy could be improved, especially in situations with multiple speakers or background noise, and G2 users occasionally note inconsistencies. Still, the current accuracy works well for teams handling standard meetings or clearer audio.
- Searching, filtering, and call processing can be somewhat slow at times, which G2 reviewers have mentioned. However, the detailed processing helps teams that need thorough call analysis and comprehensive records.
What G2 users dislike about Jiminny:
"At times, I get the impression that the platform leans heavily toward a sales-oriented approach. Additionally, I would appreciate it if their email reports offered more features and improvements, especially when it comes to the information provided via email."
- Jiminny Review, Maya G.
6. Chorus by ZoomInfo: Best for conversation intelligence
G2 Rating: 4.5/5
Chorus by ZoomInfo is an AI-powered sales coaching and conversation intelligence platform designed to help teams capture, analyze, and act on customer interactions.
Based on feedback I gathered from G2 users, the platform is widely appreciated for its ability to streamline coaching and improve sales performance.
I’ve frequently seen G2 reviewers highlight automatic call recording and transcription as a major strength. Users often mention that capturing every conversation accurately eliminates the need for manual note-taking and ensures that important details are preserved. One standout capability, according to users, is how these transcripts are searchable, shareable, and analyzable, which makes reviewing discussions and collaborating with team members much easier.
Another commonly praised element is insight generation, which includes talk-to-listen ratios, competitor mentions, and effective objection handling. From what I’ve seen, G2 users find these insights valuable for evaluating conversations critically, identifying coaching opportunities, and refining sales strategies. Many reviewers also highlight the platform’s ability to surface winning sales behaviors, enabling teams to replicate successful tactics and continuously improve performance.
G2 users frequently praise the platform’s support for deal intelligence, particularly in flagging at-risk deals and identifying expansion opportunities. Users note that these actionable insights allow teams to proactively engage with prospects, mitigate risks, and maximize revenue potential. Integration capabilities are another recurring theme, with many reviewers praising seamless connections to CRMs, Zoom, Microsoft Teams, and other tools, which maintain data consistency and keep workflows efficient.
Based on my review of G2 user feedback, a consistent theme is the importance of Video Record, highlighted by approximately 42.5% of G2 reviewers. Users appreciate its ability to record, store, and review calls or practice sessions for coaching and performance optimization, reflecting its value in enhancing team skills.
G2 reviewer feedback sometimes highlights that the cost can be high, depending on the number of licenses and implementation needs. Particularly, larger teams or those needing extensive analytics found the investment worthwhile because of the platform’s impact on performance and coaching.
Another area occasionally mentioned is functionality. Some users feel that call recording, transcription speed, or search features could be more robust. That said, many other users, especially teams with less complex tasks, report that these features meet their needs and work effectively for day-to-day use.
According to feedback I’ve gathered from G2 users, Chorus by ZoomInfo is highly valued for its AI-driven insights, actionable analytics, and robust recording capabilities, making it an essential tool for sales teams aiming to improve coaching, deal management, and overall performance.
What I like about Chorus by ZoomInfo:
- Chorus automatically records and transcribes calls, making it easy to capture every detail and review discussions later. G2 users also highlight that searchable and shareable transcripts improve collaboration and coaching.
- The insight generation features stood out to me, including talk-to-listen ratios and objection handling. G2 reviewers also mention that these insights help identify coaching opportunities and replicate winning sales behaviors.
What G2 users like about Chorus by ZoomInfo:
"I rely on Chorus daily to record and review customer calls. Its AI features, including email follow-up generation, call summaries, and action plans, are unparalleled by competitors, effectively eliminating small talk and internal chatter. With the seamless email and calendar integrations, I never have to search for calls, and all my correspondence and notes are conveniently located in one place."
- Chorus by ZoomInfo Review, Marlaice S.
What I dislike about Chorus by ZoomInfo:
- Pricing can get high depending on licenses and setup, and G2 users sometimes mention this as a hurdle for smaller teams. Still, mid-sized businesses or teams using core features often find it cost-effective.
- Some functionality, such as transcription speed or search features, could be improved, and G2 users occasionally note this. That said, marketing teams, customer support groups, and sales teams with standard call volumes generally find the current performance meets their needs.
What G2 users dislike about Chorus by ZoomInfo:
"One thing that could be better is the speed at which the recordings and transcripts show up after calls. A lot of times there’s a lag. Also, the search function could be a little smarter in finding specific snippets across calls sometimes takes longer than it should."
- Chorus by ZoomInfo Review, Aastha N.
7. Balto: Best for real-time on-call coaching
G2 Rating: 4.8/5
Balto is an AI-powered sales coaching and contact center platform designed to improve agent performance and customer interactions. Based on feedback I gathered from G2 users, the platform is widely recognized for its real-time guidance and actionable insights.
I’ve frequently seen G2 reviewers highlight real-time coaching during calls as a major strength. Users often mention that receiving prompts while speaking with customers helps navigate objections naturally and improves conversation quality on the spot. One standout capability, according to users, is how this feature boosts agent confidence and overall performance.
Based on my review of G2 user feedback, a consistent theme is the value of Call Analysis, which was mentioned by 39% of G2 users. They highlight its ability to analyze recorded calls, generate actionable insights, standardize best practices, and help managers identify areas for improvement, making it essential for optimizing performance.
Ease of use is another commonly appreciated element. Users report that Balto’s intuitive interface and simple setup allow teams to get started quickly with minimal effort. Many reviewers note that the platform’s design makes navigation straightforward, even for new users.
Integration capabilities also appear often in user feedback. G2 users frequently call out seamless integration with tools like Salesforce, which ensures that insights, call data, and coaching recommendations flow directly into existing workflows. From what I’ve seen, this connectivity helps teams maintain data consistency and act on insights efficiently.
Another feature consistently praised is AI-driven prompts and playbooks for handling objections. Users report that these tools effectively guide conversations, improve customer satisfaction, and increase the likelihood of closing deals. Similarly, live transcription and call summaries are frequently highlighted to facilitate faster follow-ups and ensure consistent messaging across the team.
That said, a few minor limitations have been noted. AI prompts can occasionally glitch, which may interrupt fast-paced or complex calls; however, G2 users mention that teams with standard call volumes generally don’t notice this issue.
Reporting and call transcripts can feel limited for those seeking advanced analytics, but they work well for teams focused on day-to-day operations, routine call tracking, and standard workflow management.
According to feedback from G2 users, Balto is highly valued for its real-time coaching, AI-driven guidance, and actionable insights, making it a powerful tool for improving call performance, supporting agent development, and enhancing team efficiency.
What I like about Balto:
- I like that Balto provides real-time coaching during calls, giving prompts that help agents handle objections and improve conversation quality. G2 users also highlight that this boosts confidence and overall performance.
- The AI-driven prompts and playbooks stood out to me; G2 reviewers also mention that these tools guide conversations effectively and increase the likelihood of closing deals.
What G2 users like about Balto:
"What I love most about Balto is the real-time coaching feature. It’s amazing how I can get live feedback and guidance during calls, helping me stay on track and handle tough objections smoothly. Instead of waiting for post-call reviews, I’m able to improve instantly, which boosts my confidence and performance right in the moment."
- Balto Review, Christian E.
What I dislike about Balto:
- Occasional AI prompt glitches could be improved, and G2 users note these minor interruptions. Teams handling standard or lower-volume call scenarios tend to find these moments infrequent and not disruptive to day-to-day use.
- Reporting and call transcript features sometimes feel limited, and G2 reviewers mention that more robust functionality would help. Even so, teams focused on everyday call tracking and routine workflows generally find the current features sufficient.
What G2 users dislike about Balto:
"The only thing that I dislike about Balto is when you're currently on a page for so long without it being in use that sometimes the calls are void or not present to listen to, and you have to refresh your page every now and then when it does that. But other than that, the Balto site is easy to navigate."
- Balto Review, Chevon B.
8. Allego: Best for video-first sales enablement
G2 rating: 4.6/5
Allego is an all-in-one sales coaching and revenue enablement platform designed to help teams improve selling skills through video, AI-driven coaching, and structured learning experiences.
One aspect that consistently earns praise is Allego’s intuitive and user-friendly interface. G2 reviewers frequently note that both reps and sales managers find the platform easy to navigate, which simplifies onboarding and encourages regular use. Based on my review of user feedback, ease of use plays a significant role in Allego’s strong adoption across sales teams.
AI-powered role-play and grading features stand out as a major differentiator for sales coaching. Many reviewers highlight how automated evaluations and actionable feedback save managers significant time, allowing them to focus on coaching strategy rather than manual call reviews or assessments. These tools are often described as game-changing for scaling coaching while maintaining quality.
Video recording and coaching capabilities also receive strong recognition. With 230 out of 667 reviewers (34.5%) calling out this feature, users value the ability to record practice sessions, role-plays, and live sales pitches. This enables reps to self-assess, receive targeted feedback, and continuously improve key selling skills.
Integration capabilities are another commonly praised area. Allego’s integrations with CRM systems and existing sales tech stacks are frequently cited as reducing manual work and keeping coaching insights connected to real deal data. G2 users often mention that this connectivity improves visibility and overall coaching effectiveness.
Many reviewers also point to digital resource rooms as a useful extension of sales coaching. These spaces allow teams to organize coaching materials, best-practice content, and video examples in one place, helping reps reinforce learning and apply coaching insights during live selling situations.
Analytics and performance tracking are highlighted as valuable for coaching leaders. Users appreciate the visibility into learner engagement, skill gaps, and coaching impact, which helps sales managers identify areas for improvement and make data-driven decisions to elevate team performance.
On the downside, some users mention minor limitations in content organization and workflow customization, such as basic folder structures or fewer automation options. However, most reviewers view these as manageable trade-offs, especially for teams that prioritize simplicity over highly complex coaching workflows.
A few reviewers also note that Allego’s layered navigation can feel dense at first. That said, many add that once familiar with the structure, it actually helps organize coaching content more effectively over time.
Overall, G2 reviewers consistently emphasize Allego’s AI-driven coaching tools, video-based learning, strong integrations, and responsive support team as key strengths, making it a strong choice for sales teams looking to scale coaching and skill development efficiently.
What I like about Allego:
- The AI-powered role-play and grading features, which reviewers frequently describe as time-saving and helpful for improving team performance.
- The integration with tech stacks and CRM systems stands out, and I’ve noticed G2 users often highlight how this connectivity boosts operational efficiency.
What G2 users like about Allego:
"Allego is a great all-in-one sales enablement platform that support content, learning & coaching, and digital selling. From a user perspective, the platform is easy to navigate and quick to learn. From an administrator and sales enablement professional perspective, the platform had a very wide range of functionality. Unlike some other platforms, Allego offers a relatively consistent UI across all functions."
- Allego review, Kyle P.
What I dislike about Allego:
- Some content management and workflow features have minor gaps. While these limitations may affect teams with very complex processes, G2 users generally note that the impact is minimal for day-to-day operations.
- The layered navigation menu can be a bit confusing at first, according to G2 reviewers; however, most agree that it helps structure content better.
What G2 users dislike about Allego:
"While Allego offers robust tools for training, coaching, and content delivery, there are a few areas where the platform falls short. One recurring issue is the absence of automated email notifications for new users."
- Allego review, Abigail P.
Sales coaching software: Frequently asked questions (FAQs)
Q. Which vendor provides AI-powered sales conversation analysis?
Gong is the leading choice for AI-powered sales conversation analysis. It automatically records, transcribes, and analyzes sales calls to surface patterns, risks, opportunities, and coaching moments using advanced AI and conversation intelligence.
Q. What platform integrates sales coaching with CRM systems?
Salesforce Sales Cloud offers the strongest CRM-native coaching experience. Managers can review call notes, evaluate performance, assign coaching tasks, and track improvements, all within the CRM where reps already work.
Q. Which tool supports sales coaching for remote teams?
Jiminny is designed for hybrid and remote sales teams. It captures calls across platforms, centralizes insights, and provides analytics that help managers coach consistently across distributed teams.
Q. What is the best sales coaching tool for improving close rates?
Chorus by ZoomInfo is highly effective in boosting close rates, thanks to its conversation intelligence, deal insights, and trend analysis, which show which rep behaviors correlate with winning deals.
Q. Which vendor offers analytics on sales rep performance improvement?
Mindtickle excels at performance analytics. It combines skills assessments, readiness scoring, onboarding paths, and coaching workflows, allowing managers to quantify rep improvement over time.
Q. What platform provides on-demand sales training content?
Mindtickle stands out, offering structured learning paths, microlearning content, certification programs, and on-demand training modules reps can access anytime.
Q. What is the top-rated sales coaching platform for enterprises?
Gong is the top-rated enterprise solution thanks to its scalability, robust analytics, security standards, and ability to support large organizations with deep sales intelligence.
Q. What is the most affordable sales coaching software for SMBs?
Fathom offers the most budget-friendly approach by providing meeting summaries, call notes, and insights at a lower overall cost, making it ideal for smaller teams seeking lightweight intelligence.
Q. Which sales coaching platform offers the most personalized training plans?
Allego specializes in emotional intelligence-driven coaching and personalized communication guidance, making its training experience uniquely tailored to each representative’s persuasion style and deal context.
Q. Which solution supports real-time call feedback?
Balto is the best solution for real-time, in-call coaching. It provides live prompts, objection handling guidance, and scoring while reps are on the phone, helping them improve instantly during conversations.
Ready to level up your sales team?
Without clear visibility into conversations, performance gaps, and real-time opportunities, your reps end up relying on instinct instead of insight. And in today’s market, instinct alone won’t win competitive deals.
The right platform provides proof, not just guesses. It shows you which behaviors close more revenue, where reps need support, and how your coaching actually impacts the pipeline.
Pick a tool that fits your team’s style, your sales motion, and your growth goals, and watch the quality of your conversations (and your close rates) rise fast.
Use the best sales performance management platforms to keep reps aligned and motivated with data-backed performance insights.
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