Industry Insights

Industry Insights features unique opinions, predictions, and data from respected business leaders around the globe. Leave feeling inspired, informed, and ready to enact new strategies. You don’t want to miss this.

Industry Insights

Evaluating AI Agents in 2026: What Buyers Must Know

The Agentic AI category didn't exist on G2 a year ago.

Industry Insights

How Can GTM Teams Turn Buyer Signals Into High-ACV Deals?

Enterprise deals rarely collapse overnight. Instead, they drift.

Industry Insights

Always-on Demand Generation: How AI Is Changing B2B Marketing in 2026

So far, plotting demand generation on the calendar has worked.

Industry Insights

Your Brand Is No Longer What You Say It Is — It’s What AI Says It Is

Your brand isn't what you say it is anymore. It's what AI decides it is.

Industry Insights

Winning the Zero-Click SERP: A Playbook for Securing Citations in AI Overviews

Search no longer begins with a list of links — and in many cases, it doesn’t end with one either.

Industry Insights

How AI Overviews Are Quietly Rewriting the Rules of Search

“Previously, my SEO strategy focused on high-search-volume keywords,” says Sushen Fa Duara, an SEO...

Industry Insights

A G2 Review Data Analysis: What EMEA Sales Tech Buyers Want in 2026

With the variety of touchpoints a company may have with B2B buyers, every buying journey is unique....

Industry Insights

How PR & SEO Teams Can Partner to Drive AI Visibility

What if your brand’s biggest competitor isn’t another company — but the AI answer that appears and...

Industry Insights

MQLs Are Dead: Why AI Search Just Killed Your Old Funnel

AI search isn’t just an evolution of Google — it’s a revolution in buyer behavior.