The Demand Gen Playbook for Getting Found in AI Search
Demand gen runs on signals. A form fill, an ad click, a webinar registration — that's how leads get...
by
Kamaljeet Kalsi
Why Your Deals Are Being Shaped Before Your Reps Enter the Room
Ninety-four percent of buying groups have already picked their preferred vendor before they speak...
by
Sidharth Yadav
How AI Has Redefined the Rules of Brand Discoverability, and What CMOs Must Do Now
Open an AI search chat window. Type the question your best prospect is typing right now: “What's...
by
Sidharth Yadav
Your Buyers Are Using AI to Find Software. Here's What They're Trusting.
According to the G2 2026 AI Search Insight Report, 51% of B2B software buyers now start their...
by
Kamaljeet Kalsi
What the #1 HR Software on G2 Reveals About the Future of Workforce Platforms
HR software is one of the most crowded categories in B2B tech.
by
Tanushree Verma
Best ERP Software in 2026: What 500+ Buyers Say About AI, Implementation, and Vendor Trust
ERP evaluation in 2026 feels deceptively simple. Most platforms check the same boxes: AI,...
by
Kamaljeet Kalsi
Evaluating AI Agents in 2026: What Buyers Must Know
The Agentic AI category didn't exist on G2 a year ago.
by
Sidharth Yadav
How Can GTM Teams Turn Buyer Signals Into High-ACV Deals?
Enterprise deals rarely collapse overnight. Instead, they drift.
by
Kamaljeet Kalsi
Always-on Demand Generation: How AI Is Changing B2B Marketing in 2026
So far, plotting demand generation on the calendar has worked.