No More Guess Work: New Ways to Measure Multi-Location Marketing Impact
Digital marketing feels like juggling flaming swords on a tightrope.
by Partho Ghosh
GrowthSpree’s Co-founder on Leveraging Data, AI, and Team Dynamics
Let’s address the elephant in the room: No marketing campaign performs equally well as the others....
by Tanushree Verma
OkCupid's Michael Kaye on Winning Hearts with Data, Storytelling, and Inclusivity
Data-driven storytelling is at the heart of winning customer love. But like Cupid’s arrow, it can...
by Kamaljeet Kalsi
Boost Business Using Interactive Content with Raj Sunder
Can films inspire a startup idea?
by Sidharth Yadav
Christopher Cox on How to Drive Brand Growth Through Creator Economy
Picture this: You’re scrolling through Instagram or TikTok. Suddenly, you realize that not only...
by Tanushree Verma
Simplifying Communication at the Workplace with Grammarly CMO
Sure, the bottom part of the marketing funnel fetches you leads. That’s why companies focus most of...
by Sidharth Yadav
A New Reality of B2B Buying: Implications for Marketing and Sales Teams
B2B marketing and selling have not been able to keep up with changes in buyer preferences. Despite...
by Kerry Cunningham
Influence to Impact: Zoë Hartsfield's Blueprint for Business Success
In today's digital-first era, marketing has undergone a seismic shift, with social media and...
by Tanushree Verma
Hacking GTM Strategies for AI Products with Maja Voje
Can you sell AI products without mentioning AI?