Inbound, outbound, or a combination of both? This question stares at B2B growth marketers yet...
by Sidharth Yadav
Forget everything you thought you knew about customer service. AI has changed the game entirely,...
by Declan Ivory
The AI landscape just got more interesting.
by Tanushree Verma
Let's be honest. Not every business partnership clicks instantly. But when they do, they're a...
by Tanushree Verma
CFOs continue to raise eyebrows when CMOs assign budgets to influencer marketing. But why? ...
by Kamaljeet Kalsi
*Sigh.* New year, same pressure. Generate more leads, more pipeline, and more revenue for our...
by Rebecca Warren
“Women can’t be in tech” — really?
by Tanushree Verma
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Most B2B marketers think buyers are rational first and emotional later. They are wrong.
by Sidharth Yadav
![Transparency in B2B Branding with Focus Lab’s Bill Kenney [Video]](https://learn.g2.com/hs-fs/hubfs/G2CM_FI1124_Learn_Article_Images-%5BProfessional_Spotlight_Bill_Kenney%5D_V2a.png?height=458&name=G2CM_FI1124_Learn_Article_Images-%5BProfessional_Spotlight_Bill_Kenney%5D_V2a.png)
If people can’t trust you, then what’s the point?
by Alexandra Vazquez