DSMN8's Bradley Keenan On Using Employee Advocacy to Drive Business Results
Achieving concrete business results with social media is no easy feat.
by Sudipto Paul
Events Are Non-Negotiable. How Do They Fit in Your Marketing Strategy?
The American Educational Research Association (AERA) runs one of the biggest conferences in the US,...
by Muhammad Younas
WEVO’s Co-Founder and CEO on How to Delight Customers and Increase NPS
For a business, there is nothing more important than delighting customers. Nothing.
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by Nitzan Shaer
Mastering Revenue Attribution With Dreamdata’s Steffen Hedebrandt
Which marketing strategies truly drive precious sales? As a B2B marketer, you always have this...
by Soundarya Jayaraman
A Lawyer’s Take on Responsibly Using AI in Customer Experience
The world watched with amazement as generative AI transformed how we use our software platforms.
by Tara Dattani
Customer Advocacy in Action: Influitive's Ari Hoffman Shares Industry Secrets
If you're in sales or customer success, you know how your company is pulling out all the stops to...
by Sudipto Paul
My Oracle Journey: 5 Tips to Navigate the Volatile Tech Industry
The volatility of the tech industry shouldn’t be a surprise to anybody.
by Jeb Dasteel
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Alteryx CMO Keith Pearce on How to Balance Automation and CX [Video]
Automation is here to stay, and you have to use it wisely.
by Alexandra Vazquez
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6sense CMO Latané Conant on What ABX Really Means [Video]
It’s time to tell the market, “It’s not you. It’s me.” Like, for real.