Events Are Non-Negotiable. How Do They Fit in Your Marketing Strategy?
The American Educational Research Association (AERA) runs one of the biggest conferences in the US,...
by Muhammad Younas
WEVO’s Co-Founder and CEO on How to Delight Customers and Increase NPS
For a business, there is nothing more important than delighting customers. Nothing.
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by Nitzan Shaer
Mastering Revenue Attribution With Dreamdata’s Steffen Hedebrandt
Which marketing strategies truly drive precious sales? As a B2B marketer, you always have this...
by Soundarya Jayaraman
A Lawyer’s Take on Responsibly Using AI in Customer Experience
The world watched with amazement as generative AI transformed how we use our software platforms.
by Tara Dattani
Customer Advocacy in Action: Influitive's Ari Hoffman Shares Industry Secrets
If you're in sales or customer success, you know how your company is pulling out all the stops to...
by Sudipto Paul
My Oracle Journey: 5 Tips to Navigate the Volatile Tech Industry
The volatility of the tech industry shouldn’t be a surprise to anybody.
by Jeb Dasteel
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Alteryx CMO Keith Pearce on How to Balance Automation and CX [Video]
Automation is here to stay, and you have to use it wisely.
by Alexandra Vazquez
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6sense CMO Latané Conant on What ABX Really Means [Video]
It’s time to tell the market, “It’s not you. It’s me.” Like, for real.
by Alexandra Vazquez
Redefine ROI and Win Deals Faster With This New ROI Framework
Not redefining ROI yet? There's still time to adopt a new understanding of ROI that can influence...
