Mary Clare Novak

Mary Clare Novak is a former Content Marketing Specialist at G2 based in Burlington, Vermont, where she is explored topics related to sales and customer relationship management. In her free time, you can find her doing a crossword puzzle, listening to cover bands, or eating fish tacos. (she/her/hers)

Sales

What Is an Auto Dialer? Why Are They Important for Businesses

If you work in a customer-facing role, outbound calling is probably part of your daily routine. You...

Legal

How to Write a Contract: Templates, Tips, and Mistakes to Avoid

In simple terms, a contract is a promise (but one that can carry serious legal weight).

Sales

What Is CPQ? How It Helps Businesses Sell Smarter

Every sales rep knows that their work with customers is never really over. Even after they agree to...

Tech

How to Turn VDI Into a Remote Worker's Dream

Nowadays, it’s rare for an organization to not provide a way for people within it to access their...

Management

6 Essential Elements of a Contract: What You Need to Know

Have you ever wondered what makes a contract legally binding?

Sales

14 Sales KPIs Your Sales Team Should Track for Growth in 2025

There's much debate in the sales industry over which sales key performance indicators (KPIs) and...

Sales

Sales Playbook: How to Create One (+Free Template)

When presented with a task, our first thought is to explore options for the best approach.

Management

How to Start a Franchise in 8 Strategic Steps

When people hear the term small business, they typically think of a mom and pop shop with a single...

Management

Internal Communications Strategy: How to Plan in 7 Easy Steps

There is a time and place for spontaneity, but not when it comes to building an internal...