Nice to meet you.

Enter your email to receive our weekly G2 Tea newsletter with the hottest marketing news, trends, and expert opinions.

Mary Clare Novak

Mary Clare Novak is a former Content Marketing Specialist at G2 based in Burlington, Vermont, where she is explored topics related to sales and customer relationship management. In her free time, you can find her doing a crossword puzzle, listening to cover bands, or eating fish tacos. (she/her/hers)

Management

6 Essential Elements of a Contract: What You Need to Know

Have you ever wondered what makes a contract legally binding?

Sales

14 Sales KPIs Your Sales Team Should Track for Growth in 2025

There's much debate in the sales industry over which sales key performance indicators (KPIs) and...

Sales

Sales Playbook: How to Create One (+Free Template)

When presented with a task, our first thought is to explore options for the best approach.

Management

How to Start a Franchise in 8 Strategic Steps

When people hear the term small business, they typically think of a mom and pop shop with a single...

Sales

Sales Prospecting: Tips and Techniques for a Valuable Pipeline

Maintaining a healthy sales pipeline hinges on effective sales prospecting

Sales

What Is Annual Contract Value (ACV)? Calculation and Examples

Signing on the dotted line screams big commitment for a buyer and good news for a seller.

Management

Internal Communications Strategy: How to Plan in 7 Easy Steps

There is a time and place for spontaneity, but not when it comes to building an internal...

Sales

What Makes a Contract Null and Void? These Mistakes Do.

Details matter. Especially in legal agreements.

Management

How to Write an Executive Summary: Tips+Free Template

Executive summaries and this sentence have one thing in common: they both act as a hook.

Never miss a post.

Subscribe to keep your fingers on the tech pulse.

By submitting this form, you are agreeing to receive marketing communications from G2.