Mary Clare Novak is a former Content Marketing Specialist at G2 based in Burlington, Vermont, where she is explored topics related to sales and customer relationship management. In her free time, you can find her doing a crossword puzzle, listening to cover bands, or eating fish tacos. (she/her/hers)
When people hear the term small business, they typically think of a mom and pop shop with a single...
by Mary Clare Novak
Maintaining a healthy sales pipeline hinges on effective sales prospecting
by Mary Clare Novak
Signing on the dotted line screams big commitment for a buyer and good news for a seller.
by Mary Clare Novak
There is a time and place for spontaneity, but not when it comes to building an internal...
by Mary Clare Novak
Details matter. Especially in legal agreements.
by Mary Clare Novak
Executive summaries and this sentence have one thing in common: they both act as a hook.
by Mary Clare Novak
First time leading a meeting? We’ve all been there.
by Mary Clare Novak
There’s a particular character in the sales story who can effortlessly instill fear in even the...
by Mary Clare Novak
In business, you're constantly navigating agreements and deals. From hiring employees to securing...
by Mary Clare Novak