Mary Clare Novak

Mary Clare Novak is a Content Marketing Specialist at G2 based in Burlington, Vermont, where she is currently exploring topics related to sales and customer relationship management. In her free time, you can find her doing a crossword puzzle, listening to cover bands, or eating fish tacos. (she/her/hers)


Purchasing Patterns in the Enterprise: Who’s Buying in a Post-COVID World – and Why?

Pinching pennies is the norm during the seemingly everlasting COVID-19 pandemic. 


7 Contract Compliance Tips That Will Keep You in Line

The entire contract drafting process can take quite some time. 


What Makes a Contract Null and Void? These Mistakes Do.

Details matter. Especially in legal agreements. 


The Not-So-Hidden Risks of Breaching a Contract

Rule follower or rule breaker, abiding by the terms of your legal agreements should be a high...


10 Ways to Make Your Next Sales Negotiation a Win-Win

The likelihood of someone signing the first draft of a sales contract is slim. 


How to Write a Contract That Lays Down the Law

In simple terms, a contract is a promise. 


These 6 Elements Make a Contract Legally Binding

Sign here. Initial there. Those two phrases should definitely make you stop and think, “Wait a...


What Every Rep Needs to Know About Outbound Sales



Cold Emails Can Be Pretty Lame. Here's How to Avoid That.

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