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Kristen McCabe

Kristen’s global marketing experience extends from Australia to Chicago with expertise in both B2B and B2C industries. Specializing in content, conversions, and events, Kristen spends her time outside of work time acting, learning nature photography, and joining in the #instadog fun with her Pug/Jack Russell, Bella. (she/her/hers)


50+ Statistics Proving the Power of Customer Reviews

In case you haven’t heard, reviews are all the rage.


How to Balance Work and Family: 8 Work From Home Lessons

As an only child, family means the world to me.


Getting Traffic to Take Action: How We Built CTAs and our Conversion Strategy

I love SEO.


Instagram Filters: How to Use and the Best Filters

Instagram filters are a girl’s best friend. 


9 Ways to Spot a Fake Review (+How Amazon is Fighting Back)

From the FTC to Amazon, and even Jimmy Fallon, everyone’s talking about fake reviews.


How to Tag Someone on Instagram: Step-by-Step Instructions

The phrase “social media” was introduced for a reason: any social media platform, including...


The Best Guide to Using Snapchat Stickers: How to Make Stickers, GIFs, Bitmojis + More

If you want a truly personalized presence on Snapchat, you can’t beat Snapchat stickers.


How to Create and Host a Webinar (+ Advice From 4 Experts)

Webinars are wonderful. When done properly, that is.


The Perfect YouTube Video Size for 2020: Dimensions, Resolution, and Aspect Ratio

People are tired of watching YouTube videos that aren’t the correct size.

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