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Kristen McCabe

Kristen’s is a former senior content marketing specialist at G2. Her global marketing experience extends from Australia to Chicago, with expertise in B2B and B2C industries. Specializing in content, conversions, and events, Kristen spends her time outside of work time acting, learning nature photography, and joining in the #instadog fun with her Pug/Jack Russell, Bella. (she/her/hers)


Direct Mail Marketing: Types, Benefits, and Strategies

Forget what you've heard online—direct mail is far from obsolete.


What Is a Case Study? How to Write, Examples, and Template

In today's marketplace, conveying your product's value through a compelling narrative is crucial to...


How to Execute Your Dream Event: Tips for Event Planning Like a Pro

If you're here, you probably have an idea of what type of event you want to execute. You’re either...


Event Marketing: How to Execute a Successful Event, Everytime

Oh, the excitement of events. The thrill that today holds something different.


51 Customer Review Statistics to Make You Rethink Using Them

In case you haven’t heard, reviews are all the rage.


How to Download Instagram Videos: Save IG Videos on any Device

Gone are the days when you can share just one picture in an Instagram post. Now, not only can you...


How to Balance Work and Family: 8 Work From Home Lessons

As an only child, family means the world to me.


Getting Traffic to Take Action: How We Built CTAs and our Conversion Strategy

I love SEO.


How to Delete Facebook Messages (Yes, You Can Delete Both Sides on Facebook Messenger!)

We all know that feeling: You hit the “send” button only to have that deep regret sink into the pit...

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