Kristen’s is a former senior content marketing specialist at G2. Her global marketing experience extends from Australia to Chicago, with expertise in B2B and B2C industries. Specializing in content, conversions, and events, Kristen spends her time outside of work time acting, learning nature photography, and joining in the #instadog fun with her Pug/Jack Russell, Bella. (she/her/hers)
Pinning a tweet is an easy step which is often forgotten.
by Kristen McCabe
Whether B2B or B2C marketing, reviews are all around you.
by Kristen McCabe
As human beings, we crave happiness.
by Kristen McCabe
Here at G2 Crowd, one of our company values is to “work with joy.”
by Kristen McCabe
While planning your event is important, you can't forget the element of promotion.
by Kristen McCabe
There are many types of events to consider when executing an event marketing strategy.
by Kristen McCabe
Change is never easy. Yes, it sounds cliche, but that doesn’t make it any less true.
by Kristen McCabe
It's hard to host an event without a venue.
by Kristen McCabe
What are the benefits of event marketing? Well, that’s a little bit like asking what you want for...
by Kristen McCabe