Kristen McCabe

Kristen’s is a former senior content marketing specialist at G2. Her global marketing experience extends from Australia to Chicago, with expertise in B2B and B2C industries. Specializing in content, conversions, and events, Kristen spends her time outside of work time acting, learning nature photography, and joining in the #instadog fun with her Pug/Jack Russell, Bella. (she/her/hers)


How to Pin a Tweet in 5 Easy Steps

Pinning a tweet is an easy step which is often forgotten.


Consumer Reviews - 2018 B2B Sales & Marketing Report

Whether B2B or B2C marketing, reviews are all around you.


111 Happiness Quotes to Lift Your Spirits and Make you Smile

As human beings, we crave happiness.


How to be Happy at Work: 12 Ways to Find Joy (Even when it's hard!)

Here at G2 Crowd, one of our company values is to “work with joy.”


Event Promotion: 13 Ways to Get More Attendees

While planning your event is important, you can't forget the element of promotion.


Event Marketing: The 10 Best Types of Events

There are many types of events to consider when executing an event marketing strategy.


40 Inspirational (and Five Funny!) Quotes to Help Manage Change

Change is never easy. Yes, it sounds cliche, but that doesn’t make it any less true.


Finding An Event Venue: Free Worksheet + 9 Points to Consider

It's hard to host an event without a venue.


The Importance of Event Marketing: The Top Six Benefits

What are the benefits of event marketing? Well, that’s a little bit like asking what you want for...

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