In case you haven’t heard, reviews are all the rage.
Whether it’s finding a hotel, a place to eat dinner, choosing your next television, or CRM software for your company, reviews hold power.
Personally, I don’t like buyer’s remorse. Reviews are how I avoid this. If I’m shopping at Target considering a new printer or camera, I have no qualms taking a few minutes to check out the reviews on Amazon before making my final purchase decision.
Here you'll find customer review statistics that prove:
Experts believe that online reviews make up over 13% of how Google and other search engines rank local search results (Chatmeter, 2017)
78% of customers who read reviews were satisfied with their purchase (Broadly)
Throughout all of the statistics, one fact remains clear: customer reviews matter.
We are living in a new world when it comes to purchase decisions; the buying process has changed, for both B2B and B2C buyers.
Regardless of if you already utilize reviews, or you're just getting started with a review strategy, you want recent reviews. (And as many of them as possible!)
Start getting B2B reviews now, FREE
Now that you know the impact customer reviews have on sales and customer retention, it's time to build your own review strategy. If you're a B2B software or service provider, claim your G2 profile now. It's free and takes just five minutes.
This post was originally published on May 20, 2018, and has been updated with new stats for 2019.
Kristen’s global marketing experience extends from Australia to Chicago with expertise in both B2B and B2C industries. Specializing in content, conversions, and events, Kristen spends her time outside of work time acting, learning nature photography, and joining in the #instadog fun with her Pug/Jack Russell, Bella. (she/her/hers)