Mara Calvello

Mara is a Senior Content Marketing Specialist at G2. In her spare time, she's typically at the gym polishing off a run, reading a book from her overcrowded bookshelf, or right in the middle of a Netflix binge. Obsessions include the Chicago Cubs, Harry Potter, and all of the Italian food imaginable. (she/her/hers)

How Predictive Analytics Can Improve Your Bottom Line

Tech

How Predictive Analytics Can Improve Your Bottom Line

Knowing what happened and why it happened are two crucial steps to addressing problems...

by Mara Calvello
Expect the Unexpected: Business Forecasting Makes It Easy

Tech

Expect the Unexpected: Business Forecasting Makes It Easy

Everyone wishes they had a crystal ball.

by Mara Calvello
How to Make Sense of Complex Event Processing in Real-Time

Tech

How to Make Sense of Complex Event Processing in Real-Time

We live in a fast-paced world where we depend on speedy actions and timely responses.

by Mara Calvello
What Is Business Analytics and Why You Need It for Success

Tech

What Is Business Analytics and Why You Need It for Success

When it comes to buzzwords used by businesses, analytics has got to be at the top of the...

by Mara Calvello
Data Mining Techniques You Need to Unlock Quality Insights

Tech

Data Mining Techniques You Need to Unlock Quality Insights

In today's rapidly growing technological workspace, businesses have more data than ever...

by Mara Calvello
Data Mining: Uncover the Valuable Business Insights You Need

Tech

Data Mining: Uncover the Valuable Business Insights You Need

Brittany Kaiser, former Director of Business Development for Cambridge Analytica, stated in...

by Mara Calvello
Correlation vs Regression Made Easy: Which to Use + Why

Tech

Correlation vs Regression Made Easy: Which to Use + Why

We’ve all head the phrase “correlation does not imply causation” but what does that mean,...

by Mara Calvello
How to Become a Software Engineer (+4 Tips From the Pros)

Tech

How to Become a Software Engineer (+4 Tips From the Pros)

Think about your favorite piece of tech hardware.

by Mara Calvello
How Much Does It Cost to Post a Job on Indeed? (Free & Paid)

Management

How Much Does It Cost to Post a Job on Indeed? (Free & Paid)

Since its inception in 2004, the popular employment search engine Indeed has launched in...

by Mara Calvello

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