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Mara Calvello

Mara Calvello is a Content Marketing Manager at G2 with a focus on Human Resources and SaaS Management. She graduated with a Bachelor of Arts from Elmhurst College. In addition to working at G2, Mara is a freelance writer for a handful of small- and medium-sized tech companies. In her spare time, Mara is either at the gym, exploring the great outdoors with her rescue dog Zeke, enjoying Italian food, or right in the middle of a Harry Potter binge.

Management

Recruitment Marketing: How to Attract Talented Candidates

Getting top-tier candidates interested in applying to your company is a massive challenge.

Marketing

How to Implement an Impressive Customer Marketing Strategy Today

Many companies spend a vast amount of their marketing budget on acquiring new customers.

Productivity

How to Build a Competitive Compensation and Benefits Plan

When it comes to attracting top talent and recruiting the best possible candidates to work at...

Productivity

Talent Acquisition vs. Recruitment: How to Hire Smarter

Finding exceptional job candidates is easier said than done.

Productivity

Employee Offboarding: How to Avoid Burning Bridges

It’s common for organizations to go above and beyond when welcoming a new hire onto their team.

Productivity

Should You Use Resume Parsing? Here Are the Pros and Cons

When your company posts an available job, it’s always a good feeling to see tons of potential...

Productivity

9 Pre-Employment Tests to Help You Hire the Perfect Fit

A smart hiring decision can take your company to the next level.

Productivity

How to Conduct an Employment Background Check the Right Way

There’s something to be said about finding the perfect candidate for a job.

Tech

How to Use SFTP to Safely and Quickly Send Files

No one wants their information to fall into the wrong hands.

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