Mara Calvello is a Content Marketing Manager at G2. She received her Bachelor of Arts degree from Elmhurst College (now Elmhurst University). Mara currently works on our G2 Tea newsletter, while also writing customer marketing content. She previously wrote content to support categories on artificial intelligence, natural language understanding (NLU), AI code generation, synthetic data, and more. In her spare time, she's out exploring with her rescue dog Zeke or enjoying a good book.
"People ignore design that ignores people." - Frank Chimero
Certain things just make your life easier.
Turning a profit. Communicating with stakeholders and investors. Hiring and training employees.
The way we consume content and media has vastly shifted over the last few decades.
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Back in 2012, founder and CEO of G2, Godard Abel, was frustrated about the state of the software...
Content is the reigning king of marketing, and I don’t see that changing anytime soon.
Congratulations! You got your website up and running. But is your business ready to take off just...
Our computers and smartphones are typically a place of joy and entertainment.