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Mara Calvello

Mara is a Senior Content Marketing Specialist at G2. In her spare time, she's typically at the gym polishing off a run, reading a book from her overcrowded bookshelf, or right in the middle of a Netflix binge. Obsessions include the Chicago Cubs, Harry Potter, and all of the Italian food imaginable. (she/her/hers)

Tech

5 Statistical Analysis Methods That Take Data to the Next Level

The average business has radically changed over the last decade.

Tech

Statistical Analysis: A Better Way to Make Business Decisions

If your business isn’t taking a closer look at its data, there’s a whole world of possibilities...

Featured

Cohort Analysis: An Insider Look at Your Customer's Behavior

Whether you do it subconsciously or on purpose, it’s human nature to put things into groups.

Tech

How Predictive Analytics Can Improve Your Bottom Line

Knowing what happened and why it happened are two crucial steps to addressing problems within...

Tech

Expect the Unexpected: Business Forecasting Makes It Easy

Everyone wishes they had a crystal ball.

Tech

How to Make Sense of Complex Event Processing in Real-Time

We live in a fast-paced world where we depend on speedy actions and timely responses.

Tech

What Is Business Analytics and Why You Need It for Success

When it comes to buzzwords used by businesses, analytics has got to be at the top of the...

Tech

Data Mining Techniques You Need to Unlock Quality Insights

In today's rapidly growing technological workspace, businesses have more data than ever before.

Tech

Data Mining: Uncover the Valuable Business Insights You Need

Brittany Kaiser, former Director of Business Development for Cambridge Analytica, stated in...

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