Mara Calvello is a Content Marketing Manager at G2. She graduated with a Bachelor of Arts from Elmhurst College (now Elmhurst University). Mara's expertise lies within writing for HR, Design, SaaS Management, Social Media, and Technology categories. In her spare time, Mara is either at the gym, exploring the great outdoors with her rescue dog Zeke, enjoying Italian food, or right in the middle of a Harry Potter binge.
"People ignore design that ignores people." - Frank Chimero
by Mara Calvello
Certain things just make your life easier.
by Mara Calvello
Turning a profit. Communicating with stakeholders and investors. Hiring and training employees.
by Mara Calvello
Back in 2012, founder and CEO of G2, Godard Abel, was frustrated about the state of the software...
by Mara Calvello
Content is the reigning king of marketing, and I don’t see that changing anytime soon.
by Mara Calvello
Congratulations! You got your website up and running. But is your business ready to take off just...
by Mara Calvello
Our computers and smartphones are typically a place of joy and entertainment.
by Mara Calvello
No matter how you use Twitter, getting familiar with the analytics tool is in your best interest.
by Mara Calvello
What’s one thing that both the smallest of startups and the largest of enterprises need?
by Mara Calvello