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Mara Calvello

Mara Calvello is a Content Marketing Manager at G2 with a focus on Human Resources and SaaS Management. She graduated with a Bachelor of Arts from Elmhurst College. In addition to working at G2, Mara is a freelance writer for a handful of small- and medium-sized tech companies. In her spare time, Mara is either at the gym, exploring the great outdoors with her rescue dog Zeke, enjoying Italian food, or right in the middle of a Harry Potter binge.


How to See the Bigger Picture with Data Sampling

When you need an answer, and you need it fast, wouldn’t it be nice to ask everyone in the world who...


5 Statistical Analysis Methods That Take Data to the Next Level

The average business has radically changed over the last decade.


Statistical Analysis: A Better Way to Make Business Decisions

If your business isn’t taking a closer look at its data, there’s a whole world of possibilities...


Cohort Analysis: An Insider Look at Your Customer's Behavior

Whether you do it subconsciously or on purpose, it’s human nature to put things into groups.


How Predictive Analytics Can Improve Your Bottom Line

Knowing what happened and why it happened are two crucial steps to addressing problems within your...


How to Make Sense of Complex Event Processing in Real-Time

We live in a fast-paced world where we depend on speedy actions and timely responses.


What is Business Analytics and Why You Need It for Success

When it comes to buzzwords used by businesses, analytics has got to be at the top of the most-used...


Data Mining Techniques You Need to Unlock Quality Insights

In today's rapidly growing technological workspace, businesses have more data than ever before.


Data Mining: Uncover the Valuable Business Insights You Need

Brittany Kaiser, former Director of Business Development for Cambridge Analytica, stated in...

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