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Mara Calvello

Mara Calvello is a Content Marketing Manager at G2. She received her Bachelor of Arts degree from Elmhurst College (now Elmhurst University). Mara writes customer marketing content, while also focusing on social media and communications for G2. She previously wrote content to support our G2 Tea newsletter, as well as categories on artificial intelligence, natural language understanding (NLU), AI code generation, synthetic data, and more. In her spare time, she's out exploring with her rescue dog Zeke or enjoying a good book.

Marketing

How to Use Twitter Analytics to Your Advantage

No matter how you use Twitter, getting familiar with the analytics tool is in your best interest.

Productivity

Employee Handbooks: How to Write One and What to Include

What’s one thing that both the smallest of startups and the largest of enterprises need?

Marketing

How to Build a Personal Brand You're Proud of

It’s always a great time to work on yourself.

Productivity

11 Human Resource Management Functions for Success

It’s common for employees to think the human resources team is only called on when something goes...

Productivity

Why It's Time to Start Offering Employees Paid Parental Leave

Think about the major milestones you’ve had in your life.

Productivity

How an Employee Assistance Program Benefits Your Company

There are certain things in life you can’t avoid.

Productivity

How to Extinguish Job Burnout Before It’s Too Late

Having a bad day at work is expected.

Productivity

Flexibility in the Workplace: How to Rethink the Office

No one wants to work for an organization that is rigid or overly strict about policies.

Productivity

Are Your Employees Suffering From Presenteeism? Find Out ASAP

A migraine that comes out of nowhere. A bout with anxiety that you didn’t see coming. A phone call...

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