Mara Calvello

Mara Calvello is a Content Marketing Manager at G2 with a focus on Design, Human Resources, and SaaS Management. She graduated with a Bachelor of Arts from Elmhurst College (now Elmhurst University). In addition to working at G2, Mara is a freelance writer for a handful of small- and medium-sized tech companies. In her spare time, Mara is either at the gym, exploring the great outdoors with her rescue dog Zeke, enjoying Italian food, or right in the middle of a Harry Potter binge.


8 Effective Website Marketing Strategies to Increase Organic Traffic

The world favored the one who dared to think differently.


What Is Price Discrimination? Types, Benefits, and Examples

Do you ever drive to a different part of town and say to yourself, “Wow, gas is so much more...


How the Right Social Media Marketing Plan Can Bring Success

Gone are the days when social media was a new concept.


User-Centered Design: Learn to Design With Humans in Mind

"People ignore design that ignores people." - Frank Chimero  


Is React Native the Right Fit for Your Mobile App? Find Out!

Certain things just make your life easier.


Corporate Social Responsibility: Because Anyone Can Change the World

Turning a profit. Communicating with stakeholders and investors. Hiring and training employees. 


The Future of G2 from G2’s Godard Abel and Sara Rossio

Back in 2012, founder and CEO of G2, Godard Abel, was frustrated about the state of the software...


What Is a CMS? How to Choose One That Fits Your Needs

Content is the reigning king of marketing, and I don’t see that changing anytime soon.


5 Reasons to Register for Reach 2022: Best in SaaS

There’s no denying that 2022 has brought unique challenges to overcome and steep hurdles to jump.

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