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Mara Calvello

Mara is a Senior Content Marketing Specialist at G2. In her spare time, she's typically at the gym polishing off a run, reading a book from her overcrowded bookshelf, going on walks with her rescue dog Zeke, or right in the middle of a Netflix binge. Obsessions include the Chicago Cubs, Harry Potter, and all of the Italian food imaginable. (she/her/hers)

Productivity

Why You Need Better Workforce Management for a Productivity Boost

How many times have you had an employee call into work only to ask “am I on schedule today?”

Marketing

59 Eye-Opening Customer Retention Statistics to Know in 2020

No matter your industry or what your business is selling, without its customers, it would go...

Productivity

How to Award Your Team Merit Pay for Their Hard Work

It’s always nice to be rewarded for hard work.

Tech

Top 7 Free VDI Software for 2020

As your business advances, so should your technology.

Productivity

When Money Talks: How to Start an Employee Bonus Program

How do you say “thank you” to your employees?

Marketing

5 Reasons to Register for Reach 2020: Customize Your Experience

There’s no denying that 2020 has looked a little different than we all imagined.

Management

Recruitment Marketing: How to Attract Talented Candidates

Getting top-tier candidates interested in applying to your company is a massive challenge.

Marketing

How to Implement an Impressive Customer Marketing Strategy Today

Many companies spend a vast amount of their marketing budget on acquiring new customers.

Productivity

How to Build a Competitive Compensation and Benefits Plan

When it comes to attracting top talent and recruiting the best possible candidates to work at...

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