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Mara Calvello

Mara is a Senior Content Marketing Specialist at G2. In her spare time, she's typically at the gym polishing off a run, reading a book from her overcrowded bookshelf, or right in the middle of a Netflix binge. Obsessions include the Chicago Cubs, Harry Potter, and all of the Italian food imaginable. (she/her/hers)


Come to the Right Conclusion with Inferential Analysis

We’re all guilty of jumping to conclusions from time to time.


How to See the Bigger Picture with Data Sampling

When you need an answer, and you need it fast, wouldn’t it be nice to ask everyone in the world who...


5 Statistical Analysis Methods That Take Data to the Next Level

The average business has radically changed over the last decade.


Statistical Analysis: A Better Way to Make Business Decisions

If your business isn’t taking a closer look at its data, there’s a whole world of possibilities that...


Cohort Analysis: An Insider Look at Your Customer's Behavior

Whether you do it subconsciously or on purpose, it’s human nature to put things into groups.


How Predictive Analytics Can Improve Your Bottom Line

Knowing what happened and why it happened are two crucial steps to addressing problems within your...


Expect the Unexpected: Business Forecasting Makes It Easy

Everyone wishes they had a crystal ball.


How to Make Sense of Complex Event Processing in Real-Time

We live in a fast-paced world where we depend on speedy actions and timely responses.


What Is Business Analytics and Why You Need It for Success

When it comes to buzzwords used by businesses, analytics has got to be at the top of the most-used...

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