Lauren Pope

Lauren Pope is a former content marketer at G2. You can find her work featured on CNBC, Yahoo! Finance, the G2 Learning Hub, and other sites. In her free time, Lauren enjoys watching true crime shows and singing karaoke. (she/her/hers)

Marketing

What is Nonprofit Marketing? 8 Ways to Boost Online Efforts

Activism must be marketed for it to be accessible.

Management

A Guide to Governance, Risk, and Compliance (GRC)

This isn't revolutionary, it's a requirement.

Productivity

Unlimited PTO: Is It Right For Your Company?

Vacation, all I ever wanted...

Productivity

Business Ethics: What They Are and How They Impact Success

Just because something isn’t illegal doesn’t mean you should do it.

Marketing

How to Sell Direct-to-Consumer With Field Marketing

It's true, your buyers are online – but they're also at the grocery store, that conference your...

Marketing

How to Attract Qualified Leads With Demand Generation

Everyone wants to be noticed, and brands are no different.

Marketing

Lead Intelligence Is the Hidden Secret to Sales Outreach

Lead intelligence is a smarter way to prospect as not all leads are created equally.

Marketing

111+ Digital Marketing Statistics You Need to Know in 2021

In a world where new businesses are popping up every day, brand visibility is everything.

Productivity

G2 Qs: Monina Wagner's Secrets on Building a Strong Content Community

Monina Wagner, Community Manager at Content Marketing Institute, shares her unlikely foray from...

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