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Lauren Pope

Lauren is a Content Marketing Manager at G2. You can find her work featured on CNBC, Yahoo Finance, and on the G2 Learning Hub. In her free time, Lauren enjoys watching true crime shows and spending time in the Chicago karaoke scene. (she/her/hers)


How to Score Leads With Precision and Ease

The more leads, the better, right? Not necessarily.


Do You Know How to Generate MQLs Like a Pro?

Are your leads sales-ready? Or are your conversion rates lacking?


How to Build a Lead Capture Form That Actually Converts

Sales wants more leads, and it’s your job to deliver them. Now what?


Affiliate Marketing Merchants: How to Generate More Profit

What if you could pay someone else to market your product without breaking the bank?The idea...


90 Branding Statistics to Help You Make a Good Impression

Branding is about so much more than striking the right creative note.


How to Stop Your SMS Marketing From Being Left on Read

Struggling to get your customers to return your calls or your emails?


Money Doesn't Grow on Trees. Affiliate Marketing Is the Next Best Thing

We’re known by the company we keep, and this is true for brands as well. 


How to Get Eyes on Your Product With Mobile Marketing

It seems like it’s harder than ever to capture the attention of buyers. 


45 SMS Marketing Statistics Your Customers Wish You Knew

By the end of 2020, 48.7 million consumers will have willingly opted-in to receive SMS...

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