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Lauren Pope

Lauren Pope is a Content Marketing Manager at Oracle and a former content marketer at G2. You can find her work featured on CNBC, Yahoo! Finance, the G2 Learning Hub, and other sites. In her free time, Lauren enjoys watching true crime shows and singing karaoke. (she/her/hers)

Marketing

How to Sell Direct-to-Consumer With Field Marketing

It's true, your buyers are online – but they're also at the grocery store, that conference your...

Marketing

How to Attract Qualified Leads With Demand Generation

Everyone wants to be noticed, and brands are no different.

Marketing

Lead Intelligence Is the Hidden Secret to Sales Outreach

Lead intelligence is a smarter way to prospect as not all leads are created equally.

Marketing

111+ Digital Marketing Statistics You Need to Know in 2021

In a world where new businesses are popping up every day, brand visibility is everything.

Productivity

G2 Qs: Monina Wagner's Secrets on Building a Strong Content Community

Monina Wagner, Community Manager at Content Marketing Institute, shares her unlikely foray from...

Sales

How to Score Leads With Precision and Ease

The more leads, the better, right? Not necessarily.

Marketing

Do You Know How to Generate MQLs Like a Pro?

Are your leads sales-ready? Or are your conversion rates lacking?

Marketing

How to Build a Lead Capture Form That Actually Converts

Sales wants more leads, and it’s your job to deliver them. Now what?

Marketing

Affiliate Marketing Merchants: How to Generate More Profit

What if you could pay someone else to market your product without breaking the bank?The idea...

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