Lauren is a Content Marketing Manager at G2. You can find her work featured on CNBC, Yahoo Finance, and on the G2 Learning Hub. In her free time, Lauren enjoys watching true crime shows and spending time in the Chicago karaoke scene. (she/her/hers)
The more leads, the better, right? Not necessarily.
by Lauren Pope
Are your leads sales-ready? Or are your conversion rates lacking?
by Lauren Pope
Sales wants more leads, and it’s your job to deliver them. Now what?
by Lauren Pope
What if you could pay someone else to market your product without breaking the bank?The idea...
by Lauren Pope
Branding is about so much more than striking the right creative note.
by Lauren Pope
Struggling to get your customers to return your calls or your emails?
by Lauren Pope
We’re known by the company we keep, and this is true for brands as well.
by Lauren Pope
It seems like it’s harder than ever to capture the attention of buyers.
by Lauren Pope
By the end of 2020, 48.7 million consumers will have willingly opted-in to receive SMS...
by Lauren Pope
