Lauren Pope

Marketing

Affiliate Marketing Merchants: How to Generate More Profit

What if you could pay someone else to market your product without breaking the bank?The idea might...

by Lauren Pope

Marketing

How to Get Eyes on Your Product With Mobile Marketing

It seems like it’s harder than ever to capture the attention of buyers.

by Lauren Pope

Productivity

G2 Qs: Ramli John on Personal Growth After Producing 100 Podcast Episodes

Founder and host of the Growth Marketing Today podcast, Ramli John shares how he made an exciting...

by Lauren Pope

G2 Qs: Brendan Hufford's Journey From Blackboards to Dashboards

Director of SEO at Directive and founder of SEO of the Rest of Us, Brendan Hufford, spoke with us...

by Lauren Pope

Marketing

How to Make Cents of Your Marketing Budget

Product launches. Webinars. Co-marketing campaigns. Email newsletters. None of these marketing...

by Lauren Pope

Productivity

Project Management, Who Needs It? You Do.

Most organizations have a 70 percent project failure rate. What are you doing to make sure you're...

by Lauren Pope

Management

The 10 Most Followed Twitter Accounts in 2020

When I was in middle school, I stood outside a Weird Al Yankovic concert in Chicago for three hours...

by Lauren Pope

Management

The Roadmap to Landing Your Dream Account Executive Job

Account executives used to be reserved exclusively for advertising agencies. They handled the big...

by Lauren Pope

Management

Product Owner vs Product Manager: Roles and Responsibilities

Ninjas. Gurus. Wizards. Rockstars. The job market has produced a lot of meaningless job titles over...

by Lauren Pope