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Lauren Pope

Lauren Pope is a former content marketer at G2. You can find her work featured on CNBC, Yahoo! Finance, the G2 Learning Hub, and other sites. In her free time, Lauren enjoys watching true crime shows and singing karaoke. (she/her/hers)


How to Make Marketing Attribution Work for Your Business

As technology continues to connect us, the crossover between departments deepens as well.


How to Make Cents of Your Marketing Budget

Product launches. Webinars. Co-marketing campaigns. Email newsletters. None of these marketing...


Project Management, Who Needs It? You Do.

Most organizations have a 70 percent project failure rate. What are you doing to make sure you're...


The 10 Most Followed Twitter Accounts in 2020

When I was in middle school, I stood outside a Weird Al Yankovic concert in Chicago for three hours...


The Roadmap to Landing Your Dream Account Executive Job

Account executives used to be reserved exclusively for advertising agencies. They handled the big...


Product Owner vs Product Manager: Roles and Responsibilities

Ninjas. Gurus. Wizards. Rockstars. The job market has produced a lot of meaningless job titles over...


What Is a Plaintiff? Understanding Your Role in a Lawsuit

Whether you’re standing in front of Judge Judy or the Supreme Court, you should understand your...


How to Set Up Google Alerts (+Business Uses and Tips)

Have you ever wanted to collect the most relevant news and blog posts about your industry without...


How to Become a Profitable Part–Time Real Estate Agent

Looking for a side hustle that lets you make your own schedule? Uber and Lyft aren’t your only...

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