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Lauren Pope

Lauren is a Content Marketing Manager at G2. You can find her work featured on CNBC, Yahoo Finance, and on the G2 Learning Hub. In her free time, Lauren enjoys watching true crime shows and spending time in the Chicago karaoke scene. (she/her/hers)


Put Your Business on the Map With Local Voice Search

Hey Siri, is voice search really the next big thing in marketing?


Here's How to Delight Your Customers Using Database Marketing

How many times have you opened an email from a brand or a company only to see your name spelled...


Keep Your Data Clean With Marketing Information Management

Software is eating the world – and with that comes a lot of data.


How to Make Marketing Attribution Work for Your Business

As technology continues to connect us, the crossover between departments deepens as well.


How to Make Cents of Your Marketing Budget

Product launches. Webinars. Co-marketing campaigns. Email newsletters. None of these marketing...


Talent Acquisition Is a Special Skill: Discover the Secret

Recruiting exceptional job candidates is an art. 


How to Produce eLearning Videos in a Smart, Compelling Way

The days of packing your employees into a conference room for hour-long training sessions are a...


How to Take Your eLearning Simulations to the Next Level

Simulations have been around a lot longer than you think and with advances in fields like...


How to Grab Attention and Keep It with Interactive eLearning

Your employees are in pursuit of more knowledge and better training to advance their careers....

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