Lauren Pope

Lauren Pope is a former content marketer at G2. You can find her work featured on CNBC, Yahoo! Finance, the G2 Learning Hub, and other sites. In her free time, Lauren enjoys watching true crime shows and singing karaoke. (she/her/hers)


How to Sell Direct-to-Consumer With Field Marketing

It's true, your buyers are online – but they're also at the grocery store, that conference your...


How to Attract Qualified Leads With Demand Generation

Everyone wants to be noticed, and brands are no different.


Lead Intelligence Is the Hidden Secret to Sales Outreach

Lead intelligence is a smarter way to prospect as not all leads are created equally.


111+ Digital Marketing Statistics You Need to Know in 2021

In a world where new businesses are popping up every day, brand visibility is everything.


G2 Qs: Monina Wagner's Secrets on Building a Strong Content Community

Monina Wagner, Community Manager at Content Marketing Institute, shares her unlikely foray from...


How to Score Leads With Precision and Ease

The more leads, the better, right? Not necessarily.


Do You Know How to Generate MQLs Like a Pro?

Are your leads sales-ready? Or are your conversion rates lacking?


How to Build a Lead Capture Form That Actually Converts

Sales wants more leads, and it’s your job to deliver them. Now what?


Affiliate Marketing Merchants: How to Generate More Profit

What if you could pay someone else to market your product without breaking the bank?The idea might...

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