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Lauren Pope

Lauren is a Content Marketing Manager at G2. You can find her work featured on CNBC, Yahoo Finance, and on the G2 Learning Hub. In her free time, Lauren enjoys watching true crime shows and spending time in the Chicago karaoke scene. (she/her/hers)


How to Get Eyes on Your Product With Mobile Marketing

It seems like it’s harder than ever to capture the attention of buyers. 


45 SMS Marketing Statistics Your Customers Wish You Knew

By the end of 2020, 48.7 million consumers will have willingly opted-in to receive SMS...


G2 Qs: Ramli John on Personal Growth After Producing 100 Podcast Episodes

Founder and host of the Growth Marketing Today podcast, Ramli John shares how he made an...


10 Free GIS Software Solutions for 2020

How do companies solve problems that span counties, countries, and continents? 


How to Reclaim Your Time With Workflow Automation Software

The average work week is 40 hours, but how much of that do you spend on repetitive tasks?


How to Earn Customer Trust With Permission Marketing

Nobody likes being a member of a captive audience.


How to Prevent Customer Churn With Retention Marketing

Attracting new customers is cool and all, but do you know how to keep them around?

G2 Qs: Brendan Hufford's Journey From Blackboards to Dashboards

Director of SEO at Directive and founder of SEO of the Rest of Us, Brendan Hufford, spoke with...


Bad Marketing Automation Sucks — Here's How to Fix It

The secret to converting leads to customers is as simple as personalization.

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