The Anti-Algorithm: Why Reddit's Refusal to Track You Is Marketing Gold [+ Video]
Featured

The Anti-Algorithm: Why Reddit's Refusal to Track You Is Marketing Gold [+ Video]

There's a quiet revolution happening in the digital world, and it's being led by people with usernames like u/CatLover47 and...

by Tanushree Verma
Brand Is Getting A “Rebrand” — Thank You, AI!
Featured

Brand Is Getting A “Rebrand” — Thank You, AI!

Brand is having a glow-up, and AI is the glam team behind it.

by Kamaljeet Kalsi
How AI Overviews Are Quietly Rewriting the Rules of Search
Featured

How AI Overviews Are Quietly Rewriting the Rules of Search

“Previously, my SEO strategy focused on high-search-volume keywords,”...

by Sidharth Yadav
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6 Best Mobile Marketing Software: My Review for 2025

Tech

6 Best Mobile Marketing Software: My Review for 2025

Choosing mobile marketing software isn’t just about finding a tool that works; it’s about finding...

by Tanuja Bahirat
6 Best Customer Service Automation Software in 2025: My Take

6 Best Customer Service Automation Software in 2025: My Take

Have you ever felt understaffed or resource inefficient when a huge influx of customer queries...

by Shreya Mattoo
My Review of 2025’s Best Multi-Country Payroll Software

Tech

My Review of 2025’s Best Multi-Country Payroll Software

I’ve lost count of how many times I’ve read stories from HR teams, finance managers, and founders...

by Soundarya Jayaraman
The 5 Best EDI Software I’d Recommend to Any Team

Tech

The 5 Best EDI Software I’d Recommend to Any Team

If you’re a small to mid-sized business selling into big-box retailers or major partners, you...

by Soundarya Jayaraman
Proof, Not Pitches: UGC is Reshaping B2B Buyer Behavior

Tech Signals

Proof, Not Pitches: UGC is Reshaping B2B Buyer Behavior

Let’s be honest: B2B marketing is facing a trust crisis. Our ebooks and webinars are now met with...

by Sidharth Yadav
How to Build a Personal Brand That Actually Drives Business Results [+ Video]

Industry Insights

How to Build a Personal Brand That Actually Drives Business Results [+ Video]

Stop everything!

by Tanushree Verma
8 Best Experience Management Software: My Picks for 2025

Tech

8 Best Experience Management Software: My Picks for 2025

You can have detailed surveys, NPS tools, and a CRM packed with account insights, but if you don’t...

by Tanuja Bahirat
I Tried GitHub Copilot vs. ChatGPT for Coding: What I Learned

Artificial Intelligence

I Tried GitHub Copilot vs. ChatGPT for Coding: What I Learned

GitHub Copilot vs. ChatGPT choosing between them is like picking a travel guide vs. a GPS — both...

by Yashwathy Marudhachalam
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The 9 Best Free Graphic Design Tools I’ve Tried (and Loved!)

Design

The 9 Best Free Graphic Design Tools I’ve Tried (and Loved!)

Let me tell you a secret: I’m no graphic designer, but I’ve managed to pull off some pretty...

by Soundarya Jayaraman
What Is Graphic Design? A Beginner's Guide for 2025

Design

What Is Graphic Design? A Beginner's Guide for 2025

Graphic design is the art of visually communicating ideas to inform, engage, or persuade an...

by Jordan Wahl
G2 Data Reveals How Non-Designers Are Taking Over Canva

Design

G2 Data Reveals How Non-Designers Are Taking Over Canva

A teacher crafting lesson plans.

by Sudipto Paul
6 Best Civil Engineering Design Software I Evaluated

Design

6 Best Civil Engineering Design Software I Evaluated

You might not believe this, but I was a civil engineer before I became an SEO content specialist.

by Devyani Mehta
My 9 Best Graphic Design Software Picks for Stunning Designs

Design

My 9 Best Graphic Design Software Picks for Stunning Designs

A few years ago, while juggling multiple roles at a startup, I found myself designing posters,...

by Harshita Tewari
What is UX? A Deep Dive into UX Design Best Practices

Design

What is UX? A Deep Dive into UX Design Best Practices

Have you ever felt frustrated trying to navigate a website or app that just doesn't seem to get you?

by G2 Staff
8 Best Photo Editing Software I’ve Tested and Truly Recommend

Design

8 Best Photo Editing Software I’ve Tested and Truly Recommend

I'm one of those people who can't resist tweaking photos until they look just right. You know, the...

by Harshita Tewari
What Is Brand Identity? How To Create A Strong Brand Identity

Design

What Is Brand Identity? How To Create A Strong Brand Identity

Your brand is more than just a logo; it's the story you tell and the connection you make.

by Ashley Lipman
30+ Graphic Design Statistics You Should Know in 2025

Design

30+ Graphic Design Statistics You Should Know in 2025

As brands compete for attention, understanding the power of graphic design has never been more...

by Prajnadip Pal
View All Design
What Is Incentive Marketing? 6 Proven Tactics to Drive Loyalty

Contributor Network

What Is Incentive Marketing? 6 Proven Tactics to Drive Loyalty

You’ve optimized your landing pages, fine-tuned your email flows, and tested your ad creative, yet...

by Sam O'Brien
Top 10 Website Marketing Strategies That Work in 2025

Marketing

Top 10 Website Marketing Strategies That Work in 2025

Your website is live. Your product is solid. But the traffic? Crickets.

by Soundarya Jayaraman
What Is OTT Advertising? A Marketer’s Guide for 2025

Marketing

What Is OTT Advertising? A Marketer’s Guide for 2025

You know what’s harder than skipping ads on streaming platforms? Reaching your audience without...

by Soundarya Jayaraman
How Marketing Information Management Helps Your Business

Marketing

How Marketing Information Management Helps Your Business

Software is eating the world – and with that comes a lot of data.

by Devyani Mehta
What Is Database Marketing? Types, Examples & Strategies

Marketing

What Is Database Marketing? Types, Examples & Strategies

Have you ever spent hours crafting the perfect campaign only to see it fall flat?

by Lauren Pope
What Is Brand Extension? Strategies, Types & Examples

Marketing

What Is Brand Extension? Strategies, Types & Examples

When you're tasked with launching a new product, brand equity is your secret weapon. Whether you're...

by Shreya Mattoo
Trade Shows in 2025: Why They Still Matter for Your Business

Marketing

Trade Shows in 2025: Why They Still Matter for Your Business

Digital marketing is noisy. Algorithms change weekly. And good leads? They’re getting harder and...

by Holly Landis
What Is Mass Marketing? How It Works and Why It Matters

Marketing

What Is Mass Marketing? How It Works and Why It Matters

Ever wonder why some brands feel everywhere, from your morning news feed to the billboard you pass...

by Soundarya Jayaraman
What Is Brand Activation? Strategy, Examples & ROI Explained

Contributor Network

What Is Brand Activation? Strategy, Examples & ROI Explained

“Great products don’t sell themselves — great branding makes people want to know more the moment...

by Michael Brenner
View All Marketing
I Evaluated G2's 7 Best Conversation Intelligence Software

Sales

I Evaluated G2's 7 Best Conversation Intelligence Software

You can have the perfect pitch deck, a bulletproof CRM, and reps who know your product inside out,...

by Harshita Tewari
9 Best Sales Performance Management Software (2025 Edition)

Sales

9 Best Sales Performance Management Software (2025 Edition)

Sales performance doesn’t fall apart all at once. It slips through the cracks of scattered data and...

by Harshita Tewari
CRM Analytics: Turn Customer Data into Actionable Insights

Contributor Network

CRM Analytics: Turn Customer Data into Actionable Insights

Every meaningful business outcome starts with one thing: understanding your customers better. W...

by Guy Rubin
Customer Interactions Explained: Framework and Tools for 2025

Sales

Customer Interactions Explained: Framework and Tools for 2025

Today’s customers expect answers in seconds, not hours, and they expect those answers to be clear,...

by Aayushi Sanghavi
How to Write a Contract: Templates, Tips, and Mistakes to Avoid

Legal

How to Write a Contract: Templates, Tips, and Mistakes to Avoid

In simple terms, a contract is a promise (but one that can carry serious legal weight).

by Mary Clare Novak
Top Line vs. Bottom Line: How to Make Smarter Business Decisions

Contributor Network

Top Line vs. Bottom Line: How to Make Smarter Business Decisions

Let’s talk financials — specifically, the two numbers every business owner, investor, and CFO keeps...

by Mary Hart
Dial Smarter With My 7 Best Auto Dialer Software Picks

Sales

Dial Smarter With My 7 Best Auto Dialer Software Picks

If there’s one thing I don’t envy, it’s the grind of cold calling. Dialing number after number,...

by Harshita Tewari
10 Best Sales Engagement Software I Tested for Closing Faster

Sales

10 Best Sales Engagement Software I Tested for Closing Faster

My days were 36 hours when I was a part of a sales team.

by Shreya Mattoo
How to Create an Effective Product-led SaaS Pricing Strategy

Contributor Network

How to Create an Effective Product-led SaaS Pricing Strategy

Product-led growth (PLG) has become one of the most important and pervasive topics in SaaS.

by Bryan Belanger
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What Is Pecking Order Theory? How Companies Choose Capital

Finance

What Is Pecking Order Theory? How Companies Choose Capital

When a company needs funding, whether to launch a new product, expand operations, or just stay...

by Harshita Tewari
Corporate Counsel: Why You Need a Team of In-House Lawyers

Productivity

Corporate Counsel: Why You Need a Team of In-House Lawyers

Business owners have enough on their plates without also needing a law degree. From navigating...

by Holly Landis
12 Ways to Foster Accountability in the Workplace (+Examples)

Contributor Network

12 Ways to Foster Accountability in the Workplace (+Examples)

What’s the difference between a high-performing team and one that constantly drops the ball? One...

by Susmita Sarma
How to Build a Workforce Planning Strategy That Works

Productivity

How to Build a Workforce Planning Strategy That Works

Your business is evolving fast, but is your team built for what’s coming next?

by Harshita Tewari
22 Out-of-Office Message Templates (+How to Write One)

Productivity

22 Out-of-Office Message Templates (+How to Write One)

Ever wish you could disappear from your inbox without feeling guilty about it?

by Soundarya Jayaraman
What Is Escrow? Types, Benefits and Best Practices

Productivity

What Is Escrow? Types, Benefits and Best Practices

Buying a home isn't just a financial decision; it’s a major life milestone.

by Shreya Mattoo
Direct Deposit Explained: How It Works, Benefits, and Setup

Productivity

Direct Deposit Explained: How It Works, Benefits, and Setup

Nobody enjoys standing in line at the bank with a paper check in hand, just to access their...

by Mara Calvello
What Is Mediation? How It Works and Why It Matters

Productivity

What Is Mediation? How It Works and Why It Matters

Imagine finalizing a pivotal business deal and the paperwork slips through the cracks. You’re...

by Mary Clare Novak
6 Dropbox Alternatives I Now Use Instead of Cloud Apps

Productivity

6 Dropbox Alternatives I Now Use Instead of Cloud Apps

When I started my fractional content marketing, I relied on Dropbox as a storage solution. It was...

by Sagar Joshi
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6 Best Mobile Marketing Software: My Review for 2025

Tech

6 Best Mobile Marketing Software: My Review for 2025

Choosing mobile marketing software isn’t just about finding a tool that works; it’s about finding...

by Tanuja Bahirat
My Review of 2025’s Best Multi-Country Payroll Software

Tech

My Review of 2025’s Best Multi-Country Payroll Software

I’ve lost count of how many times I’ve read stories from HR teams, finance managers, and founders...

by Soundarya Jayaraman
The 5 Best EDI Software I’d Recommend to Any Team

Tech

The 5 Best EDI Software I’d Recommend to Any Team

If you’re a small to mid-sized business selling into big-box retailers or major partners, you...

by Soundarya Jayaraman
8 Best Experience Management Software: My Picks for 2025

Tech

8 Best Experience Management Software: My Picks for 2025

You can have detailed surveys, NPS tools, and a CRM packed with account insights, but if you don’t...

by Tanuja Bahirat
I Tested Gemini vs. ChatGPT and Found the Clear Winner

Tech

I Tested Gemini vs. ChatGPT and Found the Clear Winner

You know you’re living in the future when choosing your AI sidekick feels more like deciding...

by Soundarya Jayaraman
I Evaluated the 8 Best Background Check Software for Reliable Hiring

Tech

I Evaluated the 8 Best Background Check Software for Reliable Hiring

Most companies have background check software these days. It’s standard. But just because it’s in...

by Devyani Mehta
Why the Windsurf Deal Signals a New Era in AI: It’s All About the Talent Now

Tech

Why the Windsurf Deal Signals a New Era in AI: It’s All About the Talent Now

People will always be the next big thing.

by Tim Sanders
I Reviewed Top 6 Generative AI Infrastructure Tools of 2025

Tech

I Reviewed Top 6 Generative AI Infrastructure Tools of 2025

B2B companies are always on the lookout to optimize their hardware architecture to support the...

by Shreya Mattoo
My Top Picks: 6 CPaaS Solutions for App Developers in 2025

Tech

My Top Picks: 6 CPaaS Solutions for App Developers in 2025

App developers like you must move smart today to meet customers’ expectations of instant, seamless...

by Sudipto Paul
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Curated Content

Improve Communication in the Workplace With These Tools

Productivity

Improve Communication in the Workplace With These Tools

Collaboration and productivity software can enhance how companies communicate, organize information...

Michele Aymold photo by Michele Aymold