Chances are that you don't live under a rock, so you're aware that generations are a buzzword in the media.
We hear about Generation X, Generation Y, and Generation Z in the media often. I tend to forget where one generation starts and the other ends, since both textbooks and the internet have different answers.
So let’s set it straight; Generation X are people born between 1966-1976, Generation Y (most commonly known as Millennials) are people born between 1977-1994, and Generation Z are those born between 1995-2012. Which one are you?
We also know that the newest generations are the ones who set the latest trends when it comes to basically everything; population, politics, technology, marketing, consumerism, etc.
It’s almost time for Generation Z to set the latest trends as they’re coming into their financial independence and adulthood. They're already making moves.
TIP: Find out where theretail trendsare going in 2019 to better reach your Generation Z audience.
There's a new wave of young adults coming into the market with a new set of ideals and concepts of society. As the tides are changing, statistics on Generation Zers give an insight into what’s currently going on. Have a look at these trends.
33. 55% would rather buy clothes online than in-store (Adrenalin Media, 2016).
Planning for the future of Generation Z
Slowly but surely, new ideas and technologies developfrom perpetually newer generations which affects the way we live, learn, and consume. These statistics prove how powerful Generation Z is in shaping the near future of how businesses work and how marketers market.
You can either keep up with the changes that the younger generation is aligning with or separate yourself and misunderstand them completely! When you want to be progressive, and successful, it's good to keep an open mind.
Bianca is a Marketing Specialist at Parkey Dewey. After completing her degree in Public Relations at Columbia College Chicago, she previously was Content Promotion Specialist at G2. To take a break from everyday life, her adventures usually involve hiking in the mountains, attending music festivals, and eating great food.