How AI Overviews Are Quietly Rewriting the Rules of Search
Featured

How AI Overviews Are Quietly Rewriting the Rules of Search

“Previously, my SEO strategy focused on high-search-volume keywords,” says Sushen Fa Duara, an SEO specialist who, like many of us,...

by Sidharth Yadav
5 Ways Software Companies Can Win in the Age of AI
Featured

5 Ways Software Companies Can Win in the Age of AI

The B2B software world is changing fast, and AI is at the center of...

by Godard Abel
The Anti-Algorithm: Why Reddit's Refusal to Track You Is Marketing Gold [+ Video]
Featured

The Anti-Algorithm: Why Reddit's Refusal to Track You Is Marketing Gold [+ Video]

There's a quiet revolution happening in the digital world, and it's...

by Tanushree Verma
Filter:
Filter:
Select Topic    
G2's 2026 Report: How AI is Reshaping Mobile User Acquisition

Artificial Intelligence

G2's 2026 Report: How AI is Reshaping Mobile User Acquisition

Mobile user acquisition has entered a contradictory phase. On paper, the stack looks more advanced...

by Priyal Dangi
8 Best Audience Intelligence Platforms I Recommend for 2026

Tech

8 Best Audience Intelligence Platforms I Recommend for 2026

I’ve worked closely with marketing, research, and growth teams that rely on target audience...

by Darshayita Thakur
Obsidian vs. Notion: I Tried Both and Here's How They Differ

Productivity

Obsidian vs. Notion: I Tried Both and Here's How They Differ

I’ve been there: staring at a blank Notion page, feeling the weight of a slow-loading database, or...

by Sudipto Paul
My Guide to the 9 Best Recruitment Marketing Platforms

HR

My Guide to the 9 Best Recruitment Marketing Platforms

Attracting qualified candidates today is harder than it looks.

by Yashwathy Marudhachalam
G2’s AI in HR Report: 2026 Market Reality Check

Artificial Intelligence

G2’s AI in HR Report: 2026 Market Reality Check

AI is now shaping how modern HR technology is built, deployed, and evaluated. Rather than isolated...

by Navaneeth M
Winning the Zero-Click SERP: A Playbook for Securing Citations in AI Overviews

Tech Signals

Winning the Zero-Click SERP: A Playbook for Securing Citations in AI Overviews

Search no longer begins with a list of links — and in many cases, it doesn’t end with one either.

by Tanushree Verma
5 Best Team Chat Apps I’d Use to Run Any Team in 2026

Productivity

5 Best Team Chat Apps I’d Use to Run Any Team in 2026

Some days, I swear my real job is finding the decision we already made. A teammate drops context in...

by Soundarya Jayaraman
ChatGPT 4 vs. 5: Here’s What I Learned After Testing Both

Artificial Intelligence

ChatGPT 4 vs. 5: Here’s What I Learned After Testing Both

I have used both ChatGPT 4 and ChatGPT 5 in various ways since their inception.

by Sagar Joshi
View All
9 Best Free Flow Chart Software I Reviewed for 2026

Design

9 Best Free Flow Chart Software I Reviewed for 2026

Tired of wrestling with flowchart roadblocks? I’ve been there. The good news is you don’t need to...

by Samudyata Bhat
What Is Vector Art? Create Scalable Graphics With AI Tools

Design

What Is Vector Art? Create Scalable Graphics With AI Tools

You design something that looks perfect on your screen, then it falls apart everywhere else. The...

by Holly Landis
6 Best Free Stock Photo Websites I Tried and Loved

Design

6 Best Free Stock Photo Websites I Tried and Loved

What if I told you that you could craft stunning presentations, eye-catching websites, and...

by Samudyata Bhat
8 Best Photo Editing Software I’ve Tested and Recommend

Design

8 Best Photo Editing Software I’ve Tested and Recommend

I'm one of those people who can't resist tweaking photos until they look just right. You know, the...

by Harshita Tewari
7 Principles of Design for Better UX and Visual Impact

Design

7 Principles of Design for Better UX and Visual Impact

You don’t need to be a trained designer to know when something looks off. Maybe the text feels too...

by Harshita Tewari
My 9 Best Graphic Design Software Picks for Stunning Designs

Design

My 9 Best Graphic Design Software Picks for Stunning Designs

A few years ago, while juggling multiple roles at a startup, I found myself designing posters,...

by Harshita Tewari
What Is Pantone? How It Shapes the Way We See Color

Design

What Is Pantone? How It Shapes the Way We See Color

Ever try describing a color to someone? “It’s kind of like mustard, but warmer? Not quite gold, but...

by Harshita Tewari
6 Best Civil Engineering Design Software I Evaluated

Design

6 Best Civil Engineering Design Software I Evaluated

You might not believe this, but I was a civil engineer before I became an SEO content specialist.

by Devyani Mehta
Top 9 Graphic Design Trends to Watch in 2026

Design

Top 9 Graphic Design Trends to Watch in 2026

I still remember scrolling through my feed last year and realizing how fast the visual world was...

by Soundarya Jayaraman
View All Design
The 5 Best Account-Based Advertising Software I Trust

Marketing

The 5 Best Account-Based Advertising Software I Trust

Account-based advertising sounds powerful on paper; identify your highest-value accounts, tailor...

by Tanuja Bahirat
7 Best WhatsApp Marketing Tools I Trust for Business Growth

Marketing

7 Best WhatsApp Marketing Tools I Trust for Business Growth

WhatsApp now plays a central role in how customers engage with brands, and that shift raises...

by Tanuja Bahirat
I Evaluated The Best Marketing Resource Management Software

Marketing

I Evaluated The Best Marketing Resource Management Software

Marketing resource management (MRM) becomes a real bottleneck the moment budgets scale and teams...

by Tanuja Bahirat
Which Email Template Builders on G2 Fit Your Workflow?

Marketing

Which Email Template Builders on G2 Fit Your Workflow?

Most teams I work with already have an email platform in place.

by Washija Kazim
What Is Market Segmentation? Importance, Types, and Process

Marketing

What Is Market Segmentation? Importance, Types, and Process

You can have a solid marketing strategy on paper and still miss the mark in the real world for one...

by Hannah Tow
Email Signature: Best Practices, Examples, and Design Tips

Marketing

Email Signature: Best Practices, Examples, and Design Tips

Your email signature is the most overlooked piece of marketing real estate you own.

by Shreya Mattoo
My Experience Reviewing 10 Best Email Marketing Software

Marketing

My Experience Reviewing 10 Best Email Marketing Software

As a digital marketer, I find email marketing to be one of the trickiest but most rewarding and...

by Bhoomika Pawar
Pop-Up Shops: How to Organize, Benefits, and Drawbacks

Marketing

Pop-Up Shops: How to Organize, Benefits, and Drawbacks

Another online launch, and your audience just scrolls past. No clicks, no buzz, no connection.

by Harshita Tewari
Account-Based Marketing: How to Win High-Value Accounts

Marketing

Account-Based Marketing: How to Win High-Value Accounts

Would you rather be addressed as “Hey there” or by your name?

by Claire Brenner
View All Marketing
AI in SaaS: A Strategic Roadmap for CIOs and CTOs

Artificial Intelligence

AI in SaaS: A Strategic Roadmap for CIOs and CTOs

Everyone says AI is transforming SaaS.

by Sagar Joshi
7 Best Digital Sales Room Software I Evaluated For 2026

Sales

7 Best Digital Sales Room Software I Evaluated For 2026

Most sales teams think they’re giving buyers everything they need: the right decks, demos, and...

by Devyani Mehta
My Honest Review of the 8 Best Sales Coaching Software

Sales

My Honest Review of the 8 Best Sales Coaching Software

Too many sales teams mistake activity for improvement. They record calls, run training sessions,...

by Devyani Mehta
7 Proven Ways to Reduce Sales Stress and Stay Sane

Sales

7 Proven Ways to Reduce Sales Stress and Stay Sane

Sales is a profession built on adrenaline: constant targets, client demands, rejection, and...

by Harshita Tewari
Personal Selling in Sales: When It Works and Why

Sales

Personal Selling in Sales: When It Works and Why

What comes to mind when you think about sales? Cold emails? Pushy tactics that don’t resonate?...

by Alyssa Towns
10 Sales Team Motivation Strategies That Actually Work

Sales

10 Sales Team Motivation Strategies That Actually Work

The start of a new sales period is full of optimism: fresh goals, clean pipelines, and the belief...

by Mary Clare Novak
Inventory Explained: Types, Formulas, And How To Manage It

Sales

Inventory Explained: Types, Formulas, And How To Manage It

Inventory is the heartbeat of any product-based business.

by Alexandra Vazquez
My Take On The 6 Best Sales Enablement Software

Sales

My Take On The 6 Best Sales Enablement Software

I’ve always thought sales was cool. There’s something thrilling about solving real problems,...

by Devyani Mehta
My Picks for the 6 Best Sales Tax Compliance Software

Sales

My Picks for the 6 Best Sales Tax Compliance Software

Navigating sales tax compliance isn’t getting any simpler.

by Harshita Tewari
View All Sales
Obsidian vs. Notion: I Tried Both and Here's How They Differ

Productivity

Obsidian vs. Notion: I Tried Both and Here's How They Differ

I’ve been there: staring at a blank Notion page, feeling the weight of a slow-loading database, or...

by Sudipto Paul
5 Best Team Chat Apps I’d Use to Run Any Team in 2026

Productivity

5 Best Team Chat Apps I’d Use to Run Any Team in 2026

Some days, I swear my real job is finding the decision we already made. A teammate drops context in...

by Soundarya Jayaraman
Which Meeting Management Software Fits the Way You Meet?

Productivity

Which Meeting Management Software Fits the Way You Meet?

I spend a lot of time in meetings. Some are quick team check-ins, others are structured planning...

by Washija Kazim
APA Format Guide: How to Write Papers and Citations

Productivity

APA Format Guide: How to Write Papers and Citations

Losing points over formatting can be frustrating, especially when the research is solid. APA style...

by Harshita Tewari
9 Best Freelance Websites I Use to Land Clients in 2025

Productivity

9 Best Freelance Websites I Use to Land Clients in 2025

"Where are all the good freelance jobs hiding?"

by Soundarya Jayaraman
Time Blocking: The Productivity Method That Actually Works

Productivity

Time Blocking: The Productivity Method That Actually Works

Ever feel like your day disappears before you’ve accomplished anything meaningful? Between Slack...

by Harshita Tewari
14 Proven Classroom Management Strategies for Teachers

Productivity

14 Proven Classroom Management Strategies for Teachers

Teaching is one of the most rewarding and demanding professions.

by Mary Clare Novak
My Take on the Top 10 Best Data Extraction Software

Productivity

My Take on the Top 10 Best Data Extraction Software

Data is the lifeblood of modern decision-making, but let’s face it, extracting meaningful...

by Devyani Mehta
7 Best Hotel Management Software: My Honest Review

Productivity

7 Best Hotel Management Software: My Honest Review

Managing hotel operations is no small feat.

by Devyani Mehta
View All Productivity
8 Best Audience Intelligence Platforms I Recommend for 2026

Tech

8 Best Audience Intelligence Platforms I Recommend for 2026

I’ve worked closely with marketing, research, and growth teams that rely on target audience...

by Darshayita Thakur
My Guide to the 9 Best Recruitment Marketing Platforms

HR

My Guide to the 9 Best Recruitment Marketing Platforms

Attracting qualified candidates today is harder than it looks.

by Yashwathy Marudhachalam
10 best bug tracking software on G2: My Go-to Picks

Tech

10 best bug tracking software on G2: My Go-to Picks

If there’s one thing I’ve learned from working with product, engineering, and QA teams, it’s that...

by Gunisha
I Reviewed 6 Best Supplier Relationship Management Software

Tech

I Reviewed 6 Best Supplier Relationship Management Software

I've noticed too many companies treat supplier interactions as tactical checkboxes rather than...

by Devyani Mehta
The 5 Best Account-Based Advertising Software I Trust

Marketing

The 5 Best Account-Based Advertising Software I Trust

Account-based advertising sounds powerful on paper; identify your highest-value accounts, tailor...

by Tanuja Bahirat
5 Best Process Mining Software for 2026 I Evaluated

Tech

5 Best Process Mining Software for 2026 I Evaluated

If you’ve ever mapped a process that looked airtight in a workshop, then watched it fall apart once...

by Soundarya Jayaraman
I Compared 20+ Tools to Find 6 Best Log Monitoring Software

Tech

I Compared 20+ Tools to Find 6 Best Log Monitoring Software

When I talk to DevOps and SRE teams, I hear the same frustration on loop: fragmented logs, missed...

by Soundarya Jayaraman
10 Best E-Merchandising Software: What I Recommend in 2026

Tech

10 Best E-Merchandising Software: What I Recommend in 2026

The other day I was shopping for a basic pair of running shoes online, and I ended up rage-quitting...

by Soundarya Jayaraman
I Analyzed G2 Reviews for the 8 Best Free Presentation Tools

Tech

I Analyzed G2 Reviews for the 8 Best Free Presentation Tools

I believe it’s time to move beyond age-old pie charts and scatter plots when presenting data....

by Alexandra Vazquez
View All Tech

Curated Content

Chatbot Pricing: Weighing Top 6 Chatbot Software

chatbot

Chatbot Pricing: Weighing Top 6 Chatbot Software

As conversational AI gained popularity, customers have become accustomed to instantaneous...

Sudipto Paul photo by Sudipto Paul
What Is NetSuite Implementation? Checklist and Best Practices

Tech

What Is NetSuite Implementation? Checklist and Best Practices

NetSuite implementation is your top priority right now, but you know it’s no walk in the park.

Sagar Joshi photo by Sagar Joshi
What Is Material Takeoff? (+Process of a Takeoff)

Tech

What Is Material Takeoff? (+Process of a Takeoff)

Any construction project begins with a clear plan, and in the soul of every plan is material...

Sagar Joshi photo by Sagar Joshi
Payroll Software Cost: What G2 Data Shows In 2025

Payroll

Payroll Software Cost: What G2 Data Shows In 2025

Payroll software helps you automate payroll in a company while ensuring compliance and various...

Sudipto Paul photo by Sudipto Paul
How UserTesting Leverages the Voice of the Customer in an Age of AI

G2 Reach

How UserTesting Leverages the Voice of the Customer in an Age of AI

At G2 Reach Europe last month, Jamie Anderson from UserTesting and G2 CMO Sydney Sloan shared...

Kelly Walters photo by Kelly Walters
Balancing Innovation With Risk Management: Insights from a GRC Expert

Industry Insights

Balancing Innovation With Risk Management: Insights from a GRC Expert

Welcome to the new frontier of marketing, where creativity meets risk management, and AI is both...

Tanushree Verma photo by Tanushree Verma
The $44 Billion Mistake Companies Risk Repeating With AI

Tech

The $44 Billion Mistake Companies Risk Repeating With AI

When rapid innovation turns your world upside down, you have two choices. You can look at it like a...

Tim Sanders photo by Tim Sanders
What Is an Ad Network? Types, Benefits, and Examples

Tech

What Is an Ad Network? Types, Benefits, and Examples

Ever feel like digital ads are following you around the internet?

Sagar Joshi photo by Sagar Joshi
The Ripple Effects of US Tariffs on the Software Industry

Tech

The Ripple Effects of US Tariffs on the Software Industry

Markets are reeling. Wall Street just lost $5 trillion in two days, its worst week since 2020.

Soundarya Jayaraman photo by Soundarya Jayaraman