Shreya Mattoo

Shreya Mattoo is a Content Marketing Specialist at G2. She completed her Bachelor's in Computer Applications and is now pursuing Master's in Strategy and Leadership from Deakin University. She also holds an Advance Diploma in Business Analytics from NSDC. Her expertise lies in developing content around Augmented Reality, Virtual Reality, Artificial intelligence, Machine Learning, Peer Review Code, and Development Software. She wants to spread awareness for self-assist technologies in the tech community. When not working, she is either jamming out to rock music, reading crime fiction, or channeling her inner chef in the kitchen.

Tech

I Reviewed Top 6 Generative AI Infrastructure Tools of 2025

B2B companies are always on the lookout to optimize their hardware architecture to support the...

I Evaluated 7 Best iPaaS Software in 2025: Top Winners

As a marketer, I work extensively with multiple cloud-native applications, and my workflow often...

Marketing

What Is Brand Extension? Strategies, Types & Examples

When you're tasked with launching a new product, brand equity is your secret weapon. Whether you're...

Tech

7 Best Employee Intranet Tools I Evaluated Using G2 Data

With the rapid transformation of the corporate industry over the past years, businesses are still...

Management

What Is Ghostwriting? How to Become a Ghostwriter in 2025

If you've ever read a compelling article or book by a public figure and thought, “This is...

Productivity

What Is Escrow? Types, Benefits and Best Practices

Buying a home isn't just a financial decision; it’s a major life milestone.

analytics

7 Best Product Analytics Software in 2025: My Review

B2B business owners rely not just on audience insights, but also on the response of customers or...

Product Management

I Evaluated Best PIM Software in 2025: 7 Winners

If you're in sales or marketing, you’ve probably lived through the chaos of a product description...

Chatbots

Perplexity vs Google Gemini: My Real-World Take

Whether browsing for a new recipe or putting together a presentation deck for work, we utilize AI...