Shreya Mattoo

Shreya Mattoo is a Content Marketing Specialist at G2. She completed her Bachelor's in Computer Applications and is now pursuing Master's in Strategy and Leadership from Deakin University. She also holds an Advance Diploma in Business Analytics from NSDC. Her expertise lies in developing content around Augmented Reality, Virtual Reality, Artificial intelligence, Machine Learning, Peer Review Code, and Development Software. She wants to spread awareness for self-assist technologies in the tech community. When not working, she is either jamming out to rock music, reading crime fiction, or channeling her inner chef in the kitchen.

Tech

Google MUM: Expert Guide on SEO Content in 2025

If you're in SEO, you've probably felt like Google changes the rules just when you’ve figured them...

Tech

10 Gamification Examples That Boost Customer Engagement

Have you ever used Starbucks credit points to get a free beverage? In case you were wondering how...

Productivity

What Is Escrow? Types, Benefits and Best Practices

Buying a home isn't just a financial decision; it’s a major life milestone.

analytics

7 Best Product Analytics Software in 2025: My Review

B2B business owners rely not just on audience insights, but also on the response of customers or...

Product Management

I Evaluated Best PIM Software in 2025: 7 Winners

If you're in sales or marketing, you’ve probably lived through the chaos of a product description...

Sales

10 Best Sales Engagement Software I Tested for Closing Faster

My days were 36 hours when I was a part of a sales team.

85+ Ransomware Statistics Shaping 2025 Security Trends

The last decade has seen a steep increase in the occurrence of ransomware in healthcare, medicine,...

Contract Management

Best Contract Lifecycle Management Software in 2025: My Top 7 Picks

Deal negotiations are the onus of several commitments: faster vendor contract approvals, contract...

Threat Intelligence

7 Best Threat Intelligence Tools: What Stood Out In My Analysis

Some years back, I witnessed a magnanimous security breach of a trademarked company website in my...