Shreya Mattoo

Shreya Mattoo is a Content Marketing Specialist at G2. She completed her Bachelor's in Computer Applications and is now pursuing Master's in Strategy and Leadership from Deakin University. She also holds an Advance Diploma in Business Analytics from NSDC. Her expertise lies in developing content around Augmented Reality, Virtual Reality, Artificial intelligence, Machine Learning, Peer Review Code, and Development Software. She wants to spread awareness for self-assist technologies in the tech community. When not working, she is either jamming out to rock music, reading crime fiction, or channeling her inner chef in the kitchen.

Productivity

Letter of Recommendation: Template, Tips, and Examples

Not sure how to write a letter of recommendation that actually helps someone land the role? You’re...

Marketing

How to Build a Buyer Persona That Actually Converts

So, you launched a marketing campaign, but the ROI was peanuts. You might have been 10/10 for...

Management

Bill of Sale Template: Complete Checklist and Free Copy

If you need to create a legally binding sales record without starting from scratch, a bill of sale...

Tech

Website KPI Benchmarks: Improve Conversions with Data

Getting steady traffic but not enough conversions? Your website KPIs might be sending the wrong...

Tech

I Evaluated the Best Generative AI Infrastructure in 2025 With G2 Reviews

B2B companies are always on the lookout to optimize their hardware architecture to support the...

I Evaluated 7 Best iPaaS Software in 2025: Top Winners

As a marketer, I work extensively with multiple cloud-native applications, and my workflow often...

Marketing

What Is Brand Extension? Strategies, Types & Examples

When you're tasked with launching a new product, brand equity is your secret weapon. Whether you're...

Tech

7 Best Employee Intranet Tools I Evaluated Using G2 Data

With the rapid transformation of the corporate industry over the past years, businesses are still...

Management

What Is Ghostwriting? How to Become a Ghostwriter in 2025

If you've ever read a compelling article or book by a public figure and thought, “This is...