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The B2B software world is changing fast, and AI is at the center of it all. It’s reshaping how businesses operate, how software is...
by Godard Abel
![The Anti-Algorithm: Why Reddit's Refusal to Track You Is Marketing Gold [+ Video]](https://learn.g2.com/hs-fs/hubfs/G2CM_FI1176_Learn_Article_%5BIndustry_Insights_Rob_Gaige%5D_V1b.png?height=500&name=G2CM_FI1176_Learn_Article_%5BIndustry_Insights_Rob_Gaige%5D_V1b.png)
There's a quiet revolution happening in the digital world, and it's...
by Tanushree Verma
Brand is having a glow-up, and AI is the glam team behind it.
by Kamaljeet Kalsi
I don’t know about you, but I’ve lost count of how many hours I’ve wasted digging through messy...
by Soundarya Jayaraman
Do you trust AI? Not just to autocomplete your sentence, but to make decisions that affect your...
by Soundarya Jayaraman
Accounting has never been my favorite subject.
by Sudipto Paul
Best collaboration tools have completely changed the way I work, and I don’t say that lightly.
by Sudipto Paul
A few days before our quarterly all-hands, we realized we had a problem.
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by Devyani Mehta
I never thought I’d need to send a fax in 2025.
by Soundarya Jayaraman
The AI in education market, valued at $2.5 billion in 2022, is projected to reach $88.2 billion by...
by Sagar Joshi
You might not believe this, but I was a civil engineer before I became an SEO content specialist.
by Devyani Mehta
I still remember scrolling through my feed last year and realizing how fast the visual world was...
by Soundarya Jayaraman
From your logo and color scheme to fonts, imagery, and layout, visual branding shapes a brand’s...
by Devyani Mehta
Let me tell you a secret: I’m no graphic designer, but I’ve managed to pull off some pretty...
by Soundarya Jayaraman
Graphic design is the art of visually communicating ideas to inform, engage, or persuade an...
by Jordan Wahl
A teacher crafting lesson plans.
by Sudipto Paul
A few years ago, while juggling multiple roles at a startup, I found myself designing posters,...
by Harshita Tewari
Have you ever felt frustrated trying to navigate a website or app that just doesn't seem to get you?
by G2 Staff
I'm one of those people who can't resist tweaking photos until they look just right. You know, the...
by Harshita Tewari
If you're serious about growing your audience on Instagram, visibility and engagement are...
by Holly Landis
You already know customer engagement is more than a buzzword. It’s the difference between one-time...
by Evelina Milenova
Have you ever noticed a declining trend in your landing page visits? Or an increase in product...
by Yashwathy Marudhachalam
Merely being a blip on your customer’s radar isn’t enough. In today’s crowded market, lead...
by Yashwathy Marudhachalam
KPIs are the foundation for proving marketing’s impact. Without them, budgets get wasted, campaigns...
by Yashwathy Marudhachalam
Wondering how some brands get that sleek, informative box on the right side of Google search...
by Mac Mischke
Are you finding it tough to get your content ranking on search engines? Struggling to secure that...
by Soundarya Jayaraman
If there's one thing working in marketing has taught me, it's that keeping existing customers...
by Harshita Tewari
If you’ve ever poured weeks into a marketing campaign only to watch it flop, you’re not alone. I’ve...
by Soundarya Jayaraman
I watched it happen in real-time.
by Sudipto Paul
Quoting shouldn’t slow down your sales cycle, but for many teams, it does. Between chasing...
by Devyani Mehta
Most go-to-market teams already use demo automation software. It’s table stakes at this point. But...
by Devyani Mehta
Before you jump into buying, selling, or investing in property, it pays to speak the language of...
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by Shreya Mattoo
Deals and agreements can take countless forms.
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by Tanuja Bahirat
You can have the perfect pitch deck, a bulletproof CRM, and reps who know your product inside out,...
by Harshita Tewari
Sales performance doesn’t fall apart all at once. It slips through the cracks of scattered data and...
by Harshita Tewari
Every meaningful business outcome starts with one thing: understanding your customers better. W...
by Guy Rubin
Today’s customers expect answers in seconds, not hours, and they expect those answers to be clear,...
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by Aayushi Sanghavi
“Let's get to the root of the problem."
by Samudyata Bhat
The hardest part of a business letter isn’t knowing what it is; it’s writing one that feels...
by Shreya Mattoo
Not sure how to write a letter of recommendation that actually helps someone land the role? You’re...
by Shreya Mattoo
Having a bad day at work is expected. Having nothing but bad days is not.
by Mara Calvello
When a company needs funding, whether to launch a new product, expand operations, or just stay...
by Harshita Tewari
Business owners have enough on their plates without also needing a law degree. From navigating...
by Holly Landis
What’s the difference between a high-performing team and one that constantly drops the ball? One...
by Susmita Sarma
If you're like me, your anxiety spikes every time you hit "send" on an email, especially during a...
by Derek Doeing
Your business is evolving fast, but is your team built for what’s coming next?
by Harshita Tewari
I don’t know about you, but I’ve lost count of how many hours I’ve wasted digging through messy...
by Soundarya Jayaraman
I never thought I’d need to send a fax in 2025.
by Soundarya Jayaraman
Managing projects has always been a core part of my work.
by Washija Kazim
Your website experiences a surge of traffic during a peak business hour. That's great, right? But,...
by Devyani Mehta
As a civil engineering student, I had the opportunity to explore various branches of engineering,...
by Devyani Mehta
Managing properties is tough. I get it.
by Soundarya Jayaraman
We presume writing and compiling software programs is easy. But it's not.
by Shreya Mattoo
Here’s the truth: I don’t think most people need a VPN all the time. Indeed, virtual private...
by Soundarya Jayaraman
![How AI Chat is Rewriting B2B Software Buying [Insights From 1,000+ Decision Makers]](https://learn.g2.com/hs-fs/hubfs/dark%20%2817%29.png?height=458&name=dark%20%2817%29.png)
B2B software buying is evolving. Gone are the days of the search engine deep dive, building an...
by Tim Sanders
As a designer, you spend most of your time worrying about other people’s brands.
by Dawson Whitfield
Google Search Console is a treasure trove of SEO gold for successful digital marketing campaigns.
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by Jonathan Bentz
If you’re new to SEO, you’re probably feeling very overwhelmed with how much information there is...
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by Krista Doyle
Growth begins when you figure out how powerful the tools you’re using are.
by Ugi Djuric
When hiring new employees, are you aware of ALL the skills they have or just a fraction of them?
by Tom Winter
Many businesses are looking for a way to sell more of their products or services in order to boost...
by Mark Thompson
During its nearly 30-year history, Adobe Photoshop has become the byword for image editing software.
by Meghan Treptow
Brands and marketers try to base entire strategies around this one age-old question: what do...
by Sneh Choudhary
Consumers prefer video content, and 5G enhances their delivery.
by Ralf Llanasas
![From Market Share to Mind Share: The Future of B2B Buying [+ video]](https://learn.g2.com/hs-fs/hubfs/Featured%20image%20for%20Q%26A.png?height=458&name=Featured%20image%20for%20Q%26A.png)