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The B2B software world is changing fast, and AI is at the center of it all. It’s reshaping how businesses operate, how software is...
by Godard Abel
![The Anti-Algorithm: Why Reddit's Refusal to Track You Is Marketing Gold [+ Video]](https://learn.g2.com/hs-fs/hubfs/G2CM_FI1176_Learn_Article_%5BIndustry_Insights_Rob_Gaige%5D_V1b.png?height=500&name=G2CM_FI1176_Learn_Article_%5BIndustry_Insights_Rob_Gaige%5D_V1b.png)
There's a quiet revolution happening in the digital world, and it's...
by Tanushree Verma
Brand is having a glow-up, and AI is the glam team behind it.
by Kamaljeet Kalsi
Black Friday might dominate the headlines, but savvy software buyers know the real deal — Cyber...
by Washija Kazim
We’ve been tracking the rise of AI search and predicting its impact on the tech landscape...
by Kamaljeet Kalsi
Black Friday is almost here, with a once-a-year chance to snag premium software at a fraction of...
by Washija Kazim
If there’s one thing working cross-functionally has taught me, it’s that secure access isn’t just a...
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by Tanuja Bahirat
Marketing and sales teams talk a lot about alignment, but in practice, it rarely happens.
by Harshita Tewari
If you’re leading a marketing team, you already know what disorganization costs: missed deadlines,...
by Tanuja Bahirat
When I first learned statistics in high school, it felt like piecing together a puzzle: manually...
by Sudipto Paul
As the pace of innovation accelerates, go-to-market (GTM) leaders are rewriting their playbooks at...
by Sydney Sloan
A few years ago, while juggling multiple roles at a startup, I found myself designing posters,...
by Harshita Tewari
Ever try describing a color to someone? “It’s kind of like mustard, but warmer? Not quite gold, but...
by Harshita Tewari
You might not believe this, but I was a civil engineer before I became an SEO content specialist.
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by Devyani Mehta
I still remember scrolling through my feed last year and realizing how fast the visual world was...
by Soundarya Jayaraman
From your logo and color scheme to fonts, imagery, and layout, visual branding shapes a brand’s...
by Devyani Mehta
Let me tell you a secret: I’m no graphic designer, but I’ve managed to pull off some pretty...
by Soundarya Jayaraman
Graphic design is the art of visually communicating ideas to inform, engage, or persuade an...
by Jordan Wahl
A teacher crafting lesson plans.
by Sudipto Paul
Have you ever felt frustrated trying to navigate a website or app that just doesn't seem to get you?
by G2 Staff
Marketing and sales teams talk a lot about alignment, but in practice, it rarely happens.
by Harshita Tewari
If you’re leading a marketing team, you already know what disorganization costs: missed deadlines,...
by Tanuja Bahirat
As the pace of innovation accelerates, go-to-market (GTM) leaders are rewriting their playbooks at...
by Sydney Sloan
Do you ever drive to a different part of town and say to yourself, “Wow, gas is so much more...
by Mara Calvello
I don’t pull lead lists, but I know when they’re broken.
by Harshita Tewari
Strong call to action (CTAs) don’t just cap off your marketing copy, they make or break it.
by Harshita Tewari
Communication creates communities.
by Yashwathy Marudhachalam
Every business leader wants to boost productivity and lower costs. Automation tools can help, but...
by Daniel Corin Stig
For most marketing and growth teams, customer acquisition is the top priority. You spend time and...
by Soundarya Jayaraman
Navigating sales tax compliance isn’t getting any simpler.
by Harshita Tewari
Every time I talk to someone in sales or marketing, I hear the same story: revenue feels like a...
by Soundarya Jayaraman
If there’s one thing I’ve learned working closely with sales teams, it’s this: gut instinct isn’t a...
by Soundarya Jayaraman
My days were 36 hours when I was a part of a sales team.
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by Shreya Mattoo
Sales teams use a dozen tools to make sales pitches more personal — CRMs, proposal software, and...
by Rory Sadler
Every industry has jargon. Real estate is no different.
by Izabelle Hundrev
I watched it happen in real-time.
by Sudipto Paul
In e-commerce, price isn’t just a number, it’s a signal of value, trust, and positioning.
by Nicholas Shaw
Running a restaurant involves managing numerous moving parts—staff schedules, inventory, customer...
by Devyani Mehta
You did everything right: crafted a great subject line, designed a compelling email, and hit...
by Tessa Smalley
Before the first pallet hits the floor, or another inefficiency eats into your margins, it’s time...
by Alexandra Vazquez
Workforce planning and development is a hot topic in every organization. However, many still...
by Blake Proberts
Board meetings are where strategy becomes action or stalls completely.
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by Audrey Quiteves
“Let's get to the root of the problem."
by Samudyata Bhat
The hardest part of a business letter isn’t knowing what it is; it’s writing one that feels...
by Shreya Mattoo
Not sure how to write a letter of recommendation that actually helps someone land the role? You’re...
by Shreya Mattoo
Having a bad day at work is expected. Having nothing but bad days is not.
by Mara Calvello
Black Friday might dominate the headlines, but savvy software buyers know the real deal — Cyber...
by Washija Kazim
Black Friday is almost here, with a once-a-year chance to snag premium software at a fraction of...
by Washija Kazim
The future of work will become increasingly agentic. Trust will be the gate to AI agent adoption in...
by Tim Sanders
Every time I talk to teams evaluating Notion, the same tension comes up: it looks incredible, but...
by Washija Kazim
If you’re here, chances are your communication workflows aren’t working anymore. Maybe your...
by Tanuja Bahirat
I set out to build a website — something clean, professional, and modern. Nothing too fancy, just a...
by Washija Kazim
There are two types of people in this world: those who see a blank spreadsheet and panic, and those...
by Washija Kazim
Your customers no longer measure your service against competitors in your industry; they measure it...
by Sagar Joshi
AI visibility platforms, like Radix or Promptwatch, have found G2 to be the most cited software...
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by Kevin Indig
It’s no secret that B2B marketing teams are being held accountable for their influence on the...
by Ranga Kaliyur
Imagine walking into your favorite neighborhood coffee shop. You take in the aroma of your perfect...
by Jasmine Handa
At G2 Reach 2023, my colleague Palmer Houchins, Head of Marketing at G2, and I teamed up to offer a...
by Sara Rossio
Cyber threats are becoming more frequent and sophisticated, and it is imperative to take proactive...
by Simon C. Melander
If we are to pinpoint a fight without an end or a definite winner, that would be the fight between...
by Nadica Metuleva
Employee attendance has a crucial impact on a company's profitability and success. When employees...
by Sonika Malviya
If you are here, chances are you are considering implementing citizen development in your business...
by Gautam Nimmagadda
As the former lead of G2's Market Research team, I had the privilege of speaking at the...
by Chris Voce
Operating a business without unified marketing and sales goals is like sailing without a compass:...
by Washija Kazim