Sidharth Yadav

Sidharth Yadav is a senior editorial content specialist at G2, where he covers marketing technology and interviews industry leaders. Drawing from his experience as a journalist reporting on conflicts and the environment, he attempts to simplify complex topics and tell compelling stories. Outside work, he enjoys reading literature, particularly Russian fiction, and is passionate about fitness and long-distance running. He also likes to doodle and write about employee experience.

Industry Insights

How AI Has Redefined the Rules of Brand Discoverability, and What CMOs Must Do Now

Open an AI search chat window. Type the question your best prospect is typing right now: “What's...

Tech Signals

Is Your Brand Showing Up in AI Search? 10 Things to Audit Today.

As you read this, an AI engine is describing your brand to a buyer you will probably never meet.

Tech Signals

Sales Software in 2026: How to Pick the Best

A day and a half.

Industry Insights

Evaluating AI Agents in 2026: What Buyers Must Know

The Agentic AI category didn't exist on G2 a year ago.

Industry Insights

Always-on Demand Generation: How AI Is Changing B2B Marketing in 2026

So far, plotting demand generation on the calendar has worked.

Industry Insights

How AI Overviews Are Quietly Rewriting the Rules of Search

“Previously, my SEO strategy focused on high-search-volume keywords,” says Sushen Fa Duara, an SEO...

Industry Insights

The Silent Deal Killer: Why Your Best Buyers Disqualify You Without Saying a Word

I recently reviewed a funnel report for an HR tech firm that revealed a familiar, haunting pattern:...

Industry Insights

How to Sell When Buyers’ First Impression Comes From AI

For years, the early stages of B2B software evaluation followed a familiar pattern.

Industry Insights

The Great AI Divide: Are Small Businesses Being Left Behind?

A few weeks ago, I found myself in two different conversations about AI.