Sidharth Yadav is a senior editorial content specialist at G2, where he covers marketing technology and interviews industry leaders. Drawing from his experience as a journalist reporting on conflicts and the environment, he attempts to simplify complex topics and tell compelling stories. Outside work, he enjoys reading literature, particularly Russian fiction, and is passionate about fitness and long-distance running. He also likes to doodle and write about employee experience.
I recently reviewed a funnel report for an HR tech firm that revealed a familiar, haunting pattern:...
by Sidharth Yadav
For years, the early stages of B2B software evaluation followed a familiar pattern.
by Sidharth Yadav
A few weeks ago, I found myself in two different conversations about AI.
by Sidharth Yadav
Let’s be honest: B2B marketing is facing a trust crisis. Our ebooks and webinars are now met with...
by Sidharth Yadav
AI Overviews have thrown marketers into a tough spot. On one side, Sundar Pichai, Google’s Chief...
by Sidharth Yadav
“Previously, my SEO strategy focused on high-search-volume keywords,” says Sushen Fa Duara, an SEO...
by Sidharth Yadav
At the Paris AI Action Summit in February, cracks around AI governance surfaced for the first time...
by Sidharth Yadav
What’s common between Taylor Swift and B2B companies?
by Sidharth Yadav
Measuring the impact of thought leadership has never been easy.
by Sidharth Yadav