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Sidharth Yadav

Sidharth Yadav is a senior editorial content specialist at G2, where he covers marketing technology and interviews industry leaders. Drawing from his experience as a journalist reporting on conflicts and the environment, he attempts to simplify complex topics and tell compelling stories. Outside work, he enjoys reading literature, particularly Russian fiction, and is passionate about fitness and long-distance running. He also likes to doodle and write about employee experience.

Industry Insights

Hacking GTM Strategies for AI Products with Maja Voje

Can you sell AI products without mentioning AI?

Industry Insights

Decoding the Art of Skills Check with HackerEarth’s Sachin Gupta

It was in college that Sachin Gupta first realized the flaws with traditional skill assessment...

Industry Insights

New Age Sales: LoneScale’s Alexandre Depres on Tracking Intent Signals

Did you know that tracking career transitions could help you sell more?

Industry Insights

Building Trust and Traffic with AI: Andy Crestodina on Modern Content Marketing

When you create a sales web page, you want to listen to your customers (literally).

Industry Insights

Keep It Human: Salesforce's Leandro Perez on Brand Voice in the AI Age

AI can make you sound like everyone else.

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