Kamaljeet Kalsi is Sr. Editorial Content Specialist at G2. She brings 9 years of content creation, publishing, and marketing expertise to G2’s TechSignals and Industry Insights columns. She loves a good conversation around digital marketing, leadership, strategy, analytics, humanity, and animals. As an avid tea drinker, she believes ‘Chai-tea-latte’ is not an actual beverage and advocates for the same. When she is not busy creating content, you will find her contemplating life and listening to John Mayer.
Enterprise deals rarely collapse overnight. Instead, they drift.
by Kamaljeet Kalsi
With the variety of touchpoints a company may have with B2B buyers, every buying journey is unique....
by Kamaljeet Kalsi
AI search isn’t just an evolution of Google — it’s a revolution in buyer behavior.
by Kamaljeet Kalsi
We’ve been tracking the rise of AI search and predicting its impact on the tech landscape...
by Kamaljeet Kalsi
Circa 2019, I remember talking to C-suite leaders in the pre-AI era, and their biggest concern was,...
by Kamaljeet Kalsi
Capturing and commanding customer attention when they’re constantly overloaded with content is like...
by Kamaljeet Kalsi
What do Tom Hanks's Captain Sullenberger, Sarah Connor, Mad Max, and email marketing all have in...
by Kamaljeet Kalsi
The age of AI is giving the concept of “brand” its moment in the strategic spotlight. I’d say we’re...
by Kamaljeet Kalsi
Four out of five software buyers use LLMs to research products, SaaS companies are facing valuation...
by Kamaljeet Kalsi