G2 to acquire Capterra, Software Advice, and GetApp from Gartner.

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How AI Overviews Are Quietly Rewriting the Rules of Search
Featured

How AI Overviews Are Quietly Rewriting the Rules of Search

“Previously, my SEO strategy focused on high-search-volume keywords,” says Sushen Fa Duara, an SEO specialist who, like many of us,...

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5 Ways Software Companies Can Win in the Age of AI
Featured

5 Ways Software Companies Can Win in the Age of AI

The B2B software world is changing fast, and AI is at the center of...

by Godard Abel
The Anti-Algorithm: Why Reddit's Refusal to Track You Is Marketing Gold [+ Video]
Featured

The Anti-Algorithm: Why Reddit's Refusal to Track You Is Marketing Gold [+ Video]

There's a quiet revolution happening in the digital world, and it's...

by Tanushree Verma
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AI Regulations: Stats and Global Laws for SaaS Teams

Artificial Intelligence

AI Regulations: Stats and Global Laws for SaaS Teams

In 2024, an enforcement case over facial-recognition data resulted in a €30.5M fine for Clearview...

by Rimzhim Dubey
Google Meet vs. Zoom: My Pick After a Real Showdown (2026)

Tech

Google Meet vs. Zoom: My Pick After a Real Showdown (2026)

After years of remote work, online classes, and even the occasional virtual happy hour, I’ve pretty...

by Soundarya Jayaraman
9 Best Video Communication Software for 2026: My Picks

Video

9 Best Video Communication Software for 2026: My Picks

Video has quietly become one of the most important tools in my day-to-day work as a marketer. Best ...

by Yashwathy Marudhachalam
Is ClickUp Worth It in 2026? My Honest ClickUp Review

Productivity

Is ClickUp Worth It in 2026? My Honest ClickUp Review

The dream of the "Everything App" is incredibly hard to resist.

by Soundarya Jayaraman
I Tested Asana vs. Jira: Which Is Better in 2026?

Tech

I Tested Asana vs. Jira: Which Is Better in 2026?

If you’ve ever sat in a meeting watching two stakeholders argue about agile workflows versus pretty...

by Soundarya Jayaraman
Dropbox vs. Google Drive: I Tested Both and Picked a Winner

Tech

Dropbox vs. Google Drive: I Tested Both and Picked a Winner

I didn’t wake up one day and choose Dropbox or Google Drive. They just…happened. One link came from...

by Soundarya Jayaraman
My Take on the 10 Best Customer Journey Analytics Software

Tech

My Take on the 10 Best Customer Journey Analytics Software

If you work in customer experience, marketing, or product, you already know customer journeys...

by Devyani Mehta
I Evaluated the Top 8 Online Course Providers for 2026

Online Course

I Evaluated the Top 8 Online Course Providers for 2026

I've always been the kind of learner who likes exploring new skills, whether it's brushing up on...

by Yashwathy Marudhachalam
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I Evaluated G2 Reviews for 11 Free Floor Plan Software

Design

I Evaluated G2 Reviews for 11 Free Floor Plan Software

Prepare to be floored.

by Aayushi Sanghavi
What Are Vector Graphics? A Practical Guide for Designers

Design

What Are Vector Graphics? A Practical Guide for Designers

We’ve all seen the trope on crime TV shows: a detective stares at a blurry security image and...

by Brynne Ramella
9 Best Free Flow Chart Software I Reviewed for 2026

Design

9 Best Free Flow Chart Software I Reviewed for 2026

Tired of wrestling with flowchart roadblocks? I’ve been there. The good news is you don’t need to...

by Samudyata Bhat
What Is Vector Art? Create Scalable Graphics With AI Tools

Design

What Is Vector Art? Create Scalable Graphics With AI Tools

You design something that looks perfect on your screen, then it falls apart everywhere else. The...

by Holly Landis
6 Best Free Stock Photo Websites I Tried and Loved

Design

6 Best Free Stock Photo Websites I Tried and Loved

What if I told you that you could craft stunning presentations, eye-catching websites, and...

by Samudyata Bhat
8 Best Photo Editing Software I’ve Tested and Recommend

Design

8 Best Photo Editing Software I’ve Tested and Recommend

I'm one of those people who can't resist tweaking photos until they look just right. You know, the...

by Harshita Tewari
7 Principles of Design for Better UX and Visual Impact

Design

7 Principles of Design for Better UX and Visual Impact

You don’t need to be a trained designer to know when something looks off. Maybe the text feels too...

by Harshita Tewari
My 9 Best Graphic Design Software Picks for Stunning Designs

Design

My 9 Best Graphic Design Software Picks for Stunning Designs

A few years ago, while juggling multiple roles at a startup, I found myself designing posters,...

by Harshita Tewari
What Is Pantone? How It Shapes the Way We See Color

Design

What Is Pantone? How It Shapes the Way We See Color

Ever try describing a color to someone? “It’s kind of like mustard, but warmer? Not quite gold, but...

by Harshita Tewari
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The 5 Best Account-Based Advertising Software I Trust

Marketing

The 5 Best Account-Based Advertising Software I Trust

Account-based advertising sounds powerful on paper; identify your highest-value accounts, tailor...

by Tanuja Bahirat
7 Best WhatsApp Marketing Tools I Trust for Business Growth

Marketing

7 Best WhatsApp Marketing Tools I Trust for Business Growth

WhatsApp now plays a central role in how customers engage with brands, and that shift raises...

by Tanuja Bahirat
I Evaluated The Best Marketing Resource Management Software

Marketing

I Evaluated The Best Marketing Resource Management Software

Marketing resource management (MRM) becomes a real bottleneck the moment budgets scale and teams...

by Tanuja Bahirat
Which Email Template Builders on G2 Fit Your Workflow?

Marketing

Which Email Template Builders on G2 Fit Your Workflow?

Most teams I work with already have an email platform in place.

by Washija Kazim
What Is Market Segmentation? Importance, Types, and Process

Marketing

What Is Market Segmentation? Importance, Types, and Process

You can have a solid marketing strategy on paper and still miss the mark in the real world for one...

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Business Operations 101: Types, Examples, and How to Improve

Marketing

Business Operations 101: Types, Examples, and How to Improve

It doesn’t matter how great your product is; if your teams are out of sync, your processes are...

by Rob Browne
What Is Paid Search? Why Invest and How to Set It Up

Marketing

What Is Paid Search? Why Invest and How to Set It Up

Paid search helps ads land directly on the search engine results page (SERP).

by Sagar Joshi
Email Signature: Best Practices, Examples, and Design Tips

Marketing

Email Signature: Best Practices, Examples, and Design Tips

Your email signature is the most overlooked piece of marketing real estate you own.

by Shreya Mattoo
My Experience Reviewing 10 Best Email Marketing Software

Marketing

My Experience Reviewing 10 Best Email Marketing Software

As a digital marketer, I find email marketing to be one of the trickiest but most rewarding and...

by Bhoomika Pawar
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10 CRM Software Features That G2 Users Value the Most

Sales

10 CRM Software Features That G2 Users Value the Most

I don’t use CRM software to run sales. I use it to answer a quieter, more uncomfortable question:...

by Washija Kazim
6 Best Sales Planning Software Platforms I Recommend

Sales

6 Best Sales Planning Software Platforms I Recommend

If you’re leading a sales or revenue team, you already know how quickly planning breaks down,...

by Tanuja Bahirat
AI in SaaS: A Strategic Roadmap for CIOs and CTOs

Artificial Intelligence

AI in SaaS: A Strategic Roadmap for CIOs and CTOs

Everyone says AI is transforming SaaS.

by Sagar Joshi
7 Best Digital Sales Room Software I Evaluated For 2026

Sales

7 Best Digital Sales Room Software I Evaluated For 2026

Most sales teams think they’re giving buyers everything they need: the right decks, demos, and...

by Devyani Mehta
My Honest Review of the 8 Best Sales Coaching Software

Sales

My Honest Review of the 8 Best Sales Coaching Software

Too many sales teams mistake activity for improvement. They record calls, run training sessions,...

by Devyani Mehta
7 Proven Ways to Reduce Sales Stress and Stay Sane

Sales

7 Proven Ways to Reduce Sales Stress and Stay Sane

Sales is a profession built on adrenaline: constant targets, client demands, rejection, and...

by Harshita Tewari
Personal Selling in Sales: When It Works and Why

Sales

Personal Selling in Sales: When It Works and Why

What comes to mind when you think about sales? Cold emails? Pushy tactics that don’t resonate?...

by Alyssa Towns
10 Sales Team Motivation Strategies That Actually Work

Sales

10 Sales Team Motivation Strategies That Actually Work

The start of a new sales period is full of optimism: fresh goals, clean pipelines, and the belief...

by Mary Clare Novak
Inventory Explained: Types, Formulas, And How To Manage It

Sales

Inventory Explained: Types, Formulas, And How To Manage It

Inventory is the heartbeat of any product-based business.

by Alexandra Vazquez
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Is ClickUp Worth It in 2026? My Honest ClickUp Review

Productivity

Is ClickUp Worth It in 2026? My Honest ClickUp Review

The dream of the "Everything App" is incredibly hard to resist.

by Soundarya Jayaraman
10 Project Management Software Features I Rely On

Productivity

10 Project Management Software Features I Rely On

I can usually tell a project is about to get weird when the simplest question takes five minutes to...

by Washija Kazim
Obsidian vs. Notion: I Tried Both and Here's How They Differ

Productivity

Obsidian vs. Notion: I Tried Both and Here's How They Differ

I’ve been there: staring at a blank Notion page, feeling the weight of a slow-loading database, or...

by Sudipto Paul
5 Best Team Chat Apps I’d Use to Run Any Team in 2026

Productivity

5 Best Team Chat Apps I’d Use to Run Any Team in 2026

Some days, I swear my real job is finding the decision we already made. A teammate drops context in...

by Soundarya Jayaraman
Which Meeting Management Software Fits the Way You Meet?

Productivity

Which Meeting Management Software Fits the Way You Meet?

I spend a lot of time in meetings. Some are quick team check-ins, others are structured planning...

by Washija Kazim
APA Format Guide: How to Write Papers and Citations

Productivity

APA Format Guide: How to Write Papers and Citations

Losing points over formatting can be frustrating, especially when the research is solid. APA style...

by Harshita Tewari
9 Best Freelance Websites I Use to Land Clients in 2025

Productivity

9 Best Freelance Websites I Use to Land Clients in 2025

"Where are all the good freelance jobs hiding?"

by Soundarya Jayaraman
Time Blocking: The Productivity Method That Actually Works

Productivity

Time Blocking: The Productivity Method That Actually Works

Ever feel like your day disappears before you’ve accomplished anything meaningful? Between Slack...

by Harshita Tewari
14 Proven Classroom Management Strategies for Teachers

Productivity

14 Proven Classroom Management Strategies for Teachers

Teaching is one of the most rewarding and demanding professions.

by Mary Clare Novak
View All Productivity
AI Regulations: Stats and Global Laws for SaaS Teams

Artificial Intelligence

AI Regulations: Stats and Global Laws for SaaS Teams

In 2024, an enforcement case over facial-recognition data resulted in a €30.5M fine for Clearview...

by Rimzhim Dubey
Google Meet vs. Zoom: My Pick After a Real Showdown (2026)

Tech

Google Meet vs. Zoom: My Pick After a Real Showdown (2026)

After years of remote work, online classes, and even the occasional virtual happy hour, I’ve pretty...

by Soundarya Jayaraman
I Tested Asana vs. Jira: Which Is Better in 2026?

Tech

I Tested Asana vs. Jira: Which Is Better in 2026?

If you’ve ever sat in a meeting watching two stakeholders argue about agile workflows versus pretty...

by Soundarya Jayaraman
Dropbox vs. Google Drive: I Tested Both and Picked a Winner

Tech

Dropbox vs. Google Drive: I Tested Both and Picked a Winner

I didn’t wake up one day and choose Dropbox or Google Drive. They just…happened. One link came from...

by Soundarya Jayaraman
My Take on the 10 Best Customer Journey Analytics Software

Tech

My Take on the 10 Best Customer Journey Analytics Software

If you work in customer experience, marketing, or product, you already know customer journeys...

by Devyani Mehta
My Picks for the 6 Best Training Management Systems

Tech

My Picks for the 6 Best Training Management Systems

If you're reading this, your current training setup likely isn’t cutting it anymore. Maybe you’re...

by Tanuja Bahirat
6 Best Recruiting Automation Tools I Evaluated for 2026

Tech

6 Best Recruiting Automation Tools I Evaluated for 2026

Hiring today moves at a pace most teams aren’t built for. When hundreds of resumes hit your inbox,...

by Tanuja Bahirat
My Take on the Best Cloud Compliance Software for 2026 on G2

Tech

My Take on the Best Cloud Compliance Software for 2026 on G2

Finding the best cloud compliance software gets a lot harder when your environment won’t sit still....

by Soundarya Jayaraman
10 Best Cloud Cost Management Software (2026): My Picks

Tech

10 Best Cloud Cost Management Software (2026): My Picks

Cloud costs have a sneaky way of ballooning. One month, the bill looks normal, and the next, you’re...

by Soundarya Jayaraman
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Corporate Social Responsibility Trends for 2024

Contributor Network

Corporate Social Responsibility Trends for 2024

The commitment to good corporate citizenship has taken a firm footing in today’s business...

Lindsay Nash photo by Lindsay Nash
The Future of Service is Here: 7 Game-Changing Field Service Management Trends

Contributor Network

The Future of Service is Here: 7 Game-Changing Field Service Management Trends

The way we handle the field services business is changing — and fast. From drones surveying...

Mani Narayan photo by Mani Narayan
Insights from G2’s EAB: AI’s B2B SaaS Opportunity to Drive Retention & Growth

Marketing

Insights from G2’s EAB: AI’s B2B SaaS Opportunity to Drive Retention & Growth

Last fall, I was privileged to join G2’s Executive Advisory Board (EAB) for an offsite strategy...

Godard Abel photo by Godard Abel
Why You Need a G2 Profile + How to Get Started for Free

Marketing

Why You Need a G2 Profile + How to Get Started for Free

There’s no denying the power of real, customer reviews and the impact they can have on a business....

Aayushi Sanghavi photo by Aayushi Sanghavi
The Role of AI Candidate Screening in Modern Recruitment

Contributor Network

The Role of AI Candidate Screening in Modern Recruitment

Imagine sifting through a towering stack of resumes, each representing a potential candidate. Given...

Guruprakash Sivabalan photo by Guruprakash Sivabalan
Uncover Insights and Reduce Bias with Employee Profitability Tracking

Contributor Network

Uncover Insights and Reduce Bias with Employee Profitability Tracking

As a business owner, you have a lot on your plate daily.

Manoj Manghnani photo by Manoj Manghnani
Will TikTok’s “Made in China” Label Cost MarTech Billions?

Marketing

Will TikTok’s “Made in China” Label Cost MarTech Billions?

In this article: TikTok's uncertain future could reshape brands’ digital footprints, consumer...

Kamaljeet Kalsi photo by Kamaljeet Kalsi
Beyond the Hype: Will AI Co-Pilot Content Editing?

G2 Voices

Beyond the Hype: Will AI Co-Pilot Content Editing?

The allure of editing is the opportunity it provides to be at the center of the relationship...

Sinchana Mistry photo by Sinchana Mistry
What Is Social Media Monitoring? A Guide to Social Listening

Marketing

What Is Social Media Monitoring? A Guide to Social Listening

I’ve learned that your followers say a lot, but it’s what they don’t tag you in that often matters...

Holly Landis photo by Holly Landis