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Palmer Houchins

Palmer Houchins is the VP, Head of Marketing at G2. He previously served as a senior marketing leader and G2 customer at Mailchimp (acquired by Intuit) and CallRail ($125M+ in funding).


Five Trends from the 2024 Martech Landscape

As marketers, we're constantly juggling an ever-growing array of shiny tools and technologies to...


Trends from Wynter’s New Report: How B2B SaaS Marketing Leaders Buy Software in 2024

B2B buying behaviors are constantly evolving, with review sites – like G2 – playing a more pivotal...


An Analysis: G2’s Best Software 2024 Winners

The G2 team here, myself included, has been busy celebrating our Best Software Award winners, ever...


GTM Alignment: Marketing, Sales, & Product Leaders Share Their Strategies

In a recent G2 Reach 2023 panel discussion about go-to-market (GTM) strategies, B2B SaaS leaders...

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