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Industry Insights

How to Build a Personal Brand That Actually Drives Business Results [+ Video]

Stop everything!

by Tanushree Verma

Tech

8 Best Experience Management Software: My Picks for 2025

You can have detailed surveys, NPS tools, and a CRM packed with account insights, but if you don’t...

by Tanuja Bahirat

Artificial Intelligence

I Tried GitHub Copilot vs. ChatGPT for Coding: What I Learned

GitHub Copilot vs. ChatGPT choosing between them is like picking a travel guide vs. a GPS — both...

by Yashwathy Marudhachalam

My 6 Best Environmental Health and Safety Software Picks

You know how it goes. One incident, one rushed report, and suddenly a minor oversight becomes a...

by Devyani Mehta

Industry Insights

Social Media Network Volatility Is Constant — Brands Must Keep Up

The social media landscape is increasingly fragmented, a result of both regulatory changes and...

by Layla Revis

6 Best Managed File Transfer Software I Use For Data Sharing

You already know the stakes: a misrouted file, a missed transfer, or a permissions slip-up can...

by Devyani Mehta

Tech

I Tested Gemini vs. ChatGPT and Found the Clear Winner

You know you’re living in the future when choosing your AI sidekick feels more like deciding...

by Soundarya Jayaraman

Artificial Intelligence

Prompt Injection: Can a Simple Prompt Hack Your LLM?

As large language models (LLMs) become embedded in enterprise applications, from virtual assistants...

by Washija Kazim

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Design

The 9 Best Free Graphic Design Tools I’ve Tried (and Loved!)

Let me tell you a secret: I’m no graphic designer, but I’ve managed to pull off some pretty...

by Soundarya Jayaraman

Design

What Is Graphic Design? A Beginner's Guide for 2025

Graphic design is the art of visually communicating ideas to inform, engage, or persuade an...

by Jordan Wahl

Design

G2 Data Reveals How Non-Designers Are Taking Over Canva

A teacher crafting lesson plans.

by Sudipto Paul

Design

6 Best Civil Engineering Design Software I Evaluated

You might not believe this, but I was a civil engineer before I became an SEO content specialist.

by Devyani Mehta

Design

My 9 Best Graphic Design Software Picks for Stunning Designs

A few years ago, while juggling multiple roles at a startup, I found myself designing posters,...

by Harshita Tewari

Design

What is UX? A Deep Dive into UX Design Best Practices

Have you ever felt frustrated trying to navigate a website or app that just doesn't seem to get you?

by G2 Staff

Design

8 Best Photo Editing Software I’ve Tested and Truly Recommend

I'm one of those people who can't resist tweaking photos until they look just right. You know, the...

by Harshita Tewari

Design

What Is Brand Identity? How To Create A Strong Brand Identity

Your brand is more than just a logo; it's the story you tell and the connection you make.

by Ashley Lipman

Design

30+ Graphic Design Statistics You Should Know in 2025

As brands compete for attention, understanding the power of graphic design has never been more...

by Prajnadip Pal

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Contributor Network

What Is Incentive Marketing? 6 Proven Tactics to Drive Loyalty

You’ve optimized your landing pages, fine-tuned your email flows, and tested your ad creative, yet...

by Sam O'Brien

Marketing

Top 10 Website Marketing Strategies That Work in 2025

Your website is live. Your product is solid. But the traffic? Crickets.

by Soundarya Jayaraman

Marketing

What Is OTT Advertising? A Marketer’s Guide for 2025

You know what’s harder than skipping ads on streaming platforms? Reaching your audience without...

by Soundarya Jayaraman

Marketing

How Marketing Information Management Helps Your Business

Software is eating the world – and with that comes a lot of data.

by Devyani Mehta

Marketing

What Is Database Marketing? Types, Examples & Strategies

Have you ever spent hours crafting the perfect campaign only to see it fall flat?

by Lauren Pope

Marketing

What Is Brand Extension? Strategies, Types & Examples

When you're tasked with launching a new product, brand equity is your secret weapon. Whether you're...

by Shreya Mattoo

Marketing

Trade Shows in 2025: Why They Still Matter for Your Business

Digital marketing is noisy. Algorithms change weekly. And good leads? They’re getting harder and...

by Holly Landis

Marketing

What Is Mass Marketing? How It Works and Why It Matters

Ever wonder why some brands feel everywhere, from your morning news feed to the billboard you pass...

by Soundarya Jayaraman

Contributor Network

What Is Brand Activation? Strategy, Examples & ROI Explained

“Great products don’t sell themselves — great branding makes people want to know more the moment...

by Michael Brenner

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Sales

I Evaluated G2's 7 Best Conversation Intelligence Software

You can have the perfect pitch deck, a bulletproof CRM, and reps who know your product inside out,...

by Harshita Tewari

Sales

9 Best Sales Performance Management Software (2025 Edition)

Sales performance doesn’t fall apart all at once. It slips through the cracks of scattered data and...

by Harshita Tewari

Contributor Network

CRM Analytics: Turn Customer Data into Actionable Insights

Every meaningful business outcome starts with one thing: understanding your customers better. W...

by Guy Rubin

Sales

Customer Interactions Explained: Framework and Tools for 2025

Today’s customers expect answers in seconds, not hours, and they expect those answers to be clear,...

by Aayushi Sanghavi

Legal

How to Write a Contract: Templates, Tips, and Mistakes to Avoid

In simple terms, a contract is a promise (but one that can carry serious legal weight).

by Mary Clare Novak

Contributor Network

Top Line vs. Bottom Line: How to Make Smarter Business Decisions

Let’s talk financials — specifically, the two numbers every business owner, investor, and CFO keeps...

by Mary Hart

Sales

Dial Smarter With My 7 Best Auto Dialer Software Picks

If there’s one thing I don’t envy, it’s the grind of cold calling. Dialing number after number,...

by Harshita Tewari

Sales

10 Best Sales Engagement Software I Tested for Closing Faster

My days were 36 hours when I was a part of a sales team.

by Shreya Mattoo

Contributor Network

How to Create an Effective Product-led SaaS Pricing Strategy

Product-led growth (PLG) has become one of the most important and pervasive topics in SaaS.

by Bryan Belanger

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Finance

What Is Pecking Order Theory? How Companies Choose Capital

When a company needs funding, whether to launch a new product, expand operations, or just stay...

by Harshita Tewari

Productivity

Corporate Counsel: Why You Need a Team of In-House Lawyers

Business owners have enough on their plates without also needing a law degree. From navigating...

by Holly Landis

Contributor Network

12 Ways to Foster Accountability in the Workplace (+Examples)

What’s the difference between a high-performing team and one that constantly drops the ball? One...

by Susmita Sarma

Productivity

How to Build a Workforce Planning Strategy That Works

Your business is evolving fast, but is your team built for what’s coming next?

by Harshita Tewari

Productivity

22 Out-of-Office Message Templates (+How to Write One)

Ever wish you could disappear from your inbox without feeling guilty about it?

by Soundarya Jayaraman

Productivity

What Is Escrow? Types, Benefits and Best Practices

Buying a home isn't just a financial decision; it’s a major life milestone.

by Shreya Mattoo

Productivity

Direct Deposit Explained: How It Works, Benefits, and Setup

Nobody enjoys standing in line at the bank with a paper check in hand, just to access their...

by Mara Calvello

Productivity

What Is Mediation? How It Works and Why It Matters

Imagine finalizing a pivotal business deal and the paperwork slips through the cracks. You’re...

by Mary Clare Novak

Productivity

6 Dropbox Alternatives I Now Use Instead of Cloud Apps

When I started my fractional content marketing, I relied on Dropbox as a storage solution. It was...

by Sagar Joshi

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Tech

8 Best Experience Management Software: My Picks for 2025

You can have detailed surveys, NPS tools, and a CRM packed with account insights, but if you don’t...

by Tanuja Bahirat

Tech

by Devyani Mehta

Tech

Why the Windsurf Deal Signals a New Era in AI: It’s All About the Talent Now

People will always be the next big thing.

by Tim Sanders

Tech

I Reviewed Top 6 Generative AI Infrastructure Tools of 2025

B2B companies are always on the lookout to optimize their hardware architecture to support the...

by Shreya Mattoo

Tech

My Top Picks: 6 CPaaS Solutions for App Developers in 2025

App developers like you must move smart today to meet customers’ expectations of instant, seamless...

by Sudipto Paul

Tech

Backwards Compatibility in Tech: Definition, Uses, and Benefits

Ever bought a new phone, plugged in an old charger, and it just worked? That’s backwards...

by Samudyata Bhat

Tech

Drop Servicing in 2025: How to Start and Scale Successfully

If you’re serious about building a profitable online business that doesn’t require managing...

by Tanuja Bahirat

Tech

Is Database Sharding Right for Your Stack? Know the Tradeoff

There’s a stage in every system’s growth where traditional database architecture stops working....

by Washija Kazim

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by Tanushree Verma

by Kamaljeet Kalsi

by Sidharth Yadav

by Tanushree Verma

by Tanuja Bahirat

by Yashwathy Marudhachalam

by Devyani Mehta

by Layla Revis

by Devyani Mehta

by Soundarya Jayaraman

by Washija Kazim

by Soundarya Jayaraman

by Jordan Wahl

by Sudipto Paul

by Devyani Mehta

by Harshita Tewari

by G2 Staff

by Harshita Tewari

by Ashley Lipman

by Prajnadip Pal

by Sam O'Brien

by Soundarya Jayaraman

by Soundarya Jayaraman

by Devyani Mehta

by Lauren Pope

by Shreya Mattoo

by Holly Landis

by Soundarya Jayaraman

by Michael Brenner

by Harshita Tewari

by Harshita Tewari

by Guy Rubin

by Aayushi Sanghavi

by Mary Clare Novak

by Mary Hart

by Harshita Tewari

by Shreya Mattoo

by Bryan Belanger

by Harshita Tewari

by Holly Landis

by Susmita Sarma

by Harshita Tewari

by Soundarya Jayaraman

by Shreya Mattoo

by Mara Calvello

by Mary Clare Novak

by Sagar Joshi

by Tanuja Bahirat

by Soundarya Jayaraman

by Devyani Mehta

by Tim Sanders

by Shreya Mattoo

by Sudipto Paul

by Samudyata Bhat

by Tanuja Bahirat

by Washija Kazim

Curated Content

by Courtney Moran

by G2 Staff

by Aaron Walker

by Grace Pinegar

by Courtney Moran

by G2

by Jasmine Lee

by G2

by Kara Sargent