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The B2B software world is changing fast, and AI is at the center of it all. It’s reshaping how businesses operate, how software is...
by Godard Abel
![The Anti-Algorithm: Why Reddit's Refusal to Track You Is Marketing Gold [+ Video]](https://learn.g2.com/hs-fs/hubfs/G2CM_FI1176_Learn_Article_%5BIndustry_Insights_Rob_Gaige%5D_V1b.png?height=500&name=G2CM_FI1176_Learn_Article_%5BIndustry_Insights_Rob_Gaige%5D_V1b.png)
There's a quiet revolution happening in the digital world, and it's...
by Tanushree Verma
Brand is having a glow-up, and AI is the glam team behind it.
by Kamaljeet Kalsi
Circa 2019, I remember talking to C-suite leaders in the pre-AI era, and their biggest concern was,...
by Kamaljeet Kalsi
If there’s one thing I’ve learned watching the legal industry embrace AI, it’s that transformation...
by Harshita Tewari
Producing high-quality videos used to mean expensive gear, endless editing, and long turnaround...
by Soundarya Jayaraman
I recently celebrated my second anniversary at G2, and it got me thinking back to my first few days...
by Harshita Tewari
Navigating sales tax compliance isn’t getting any simpler.
by Harshita Tewari
The future of work will become increasingly agentic. Trust will be the gate to AI agent adoption in...
by Tim Sanders
Every time I talk to teams evaluating Notion, the same tension comes up: it looks incredible, but...
by Washija Kazim
If you’re here, chances are your communication workflows aren’t working anymore. Maybe your...
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by Tanuja Bahirat
You might not believe this, but I was a civil engineer before I became an SEO content specialist.
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by Devyani Mehta
I still remember scrolling through my feed last year and realizing how fast the visual world was...
by Soundarya Jayaraman
From your logo and color scheme to fonts, imagery, and layout, visual branding shapes a brand’s...
by Devyani Mehta
Let me tell you a secret: I’m no graphic designer, but I’ve managed to pull off some pretty...
by Soundarya Jayaraman
Graphic design is the art of visually communicating ideas to inform, engage, or persuade an...
by Jordan Wahl
A teacher crafting lesson plans.
by Sudipto Paul
A few years ago, while juggling multiple roles at a startup, I found myself designing posters,...
by Harshita Tewari
Have you ever felt frustrated trying to navigate a website or app that just doesn't seem to get you?
by G2 Staff
I'm one of those people who can't resist tweaking photos until they look just right. You know, the...
by Harshita Tewari
For most marketing and growth teams, customer acquisition is the top priority. You spend time and...
by Soundarya Jayaraman
If you're serious about growing your audience on Instagram, visibility and engagement are...
by Holly Landis
Journalists don’t have time for your pitches.
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by Shreya Mattoo
It’s easy to tell the truth, yet in business, some brands still stretch or blur it to get attention.
by Devyani Mehta
You already know customer engagement is more than a buzzword. It’s the difference between one-time...
by Evelina Milenova
Ever launched a big announcement only for it to fall flat?
by Ninisha Pradhan
First impressions in business often happen long before a handshake or video call.
by Dmitry Kudrenko
We are constantly engaged in processes.
by Thom James Carter
Partnerships are no longer just a growth lever — they’re a core business strategy.
by Sean Blanda
Navigating sales tax compliance isn’t getting any simpler.
by Harshita Tewari
If there’s one thing I’ve learned working closely with sales teams, it’s this: gut instinct isn’t a...
by Soundarya Jayaraman
I watched it happen in real-time.
by Sudipto Paul
Signing on the dotted line screams big commitment for a buyer and good news for a seller.
by Mary Clare Novak
Quoting shouldn’t slow down your sales cycle, but for many teams, it does. Between chasing...
by Devyani Mehta
Most go-to-market teams already use demo automation software. It’s table stakes at this point. But...
by Devyani Mehta
Before you jump into buying, selling, or investing in property, it pays to speak the language of...
by Shreya Mattoo
Deals and agreements can take countless forms.
by Tanuja Bahirat
Workforce planning and development is a hot topic in every organization. However, many still...
by Blake Proberts
Board meetings are where strategy becomes action or stalls completely.
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by Audrey Quiteves
“Let's get to the root of the problem."
by Samudyata Bhat
The hardest part of a business letter isn’t knowing what it is; it’s writing one that feels...
by Shreya Mattoo
Not sure how to write a letter of recommendation that actually helps someone land the role? You’re...
by Shreya Mattoo
Having a bad day at work is expected. Having nothing but bad days is not.
by Mara Calvello
When a company needs funding, whether to launch a new product, expand operations, or just stay...
by Harshita Tewari
Business owners have enough on their plates without also needing a law degree. From navigating...
by Holly Landis
What’s the difference between a high-performing team and one that constantly drops the ball? One...
by Susmita Sarma
The future of work will become increasingly agentic. Trust will be the gate to AI agent adoption in...
by Tim Sanders
Every time I talk to teams evaluating Notion, the same tension comes up: it looks incredible, but...
by Washija Kazim
If you’re here, chances are your communication workflows aren’t working anymore. Maybe your...
by Tanuja Bahirat
I set out to build a website — something clean, professional, and modern. Nothing too fancy, just a...
by Washija Kazim
There are two types of people in this world: those who see a blank spreadsheet and panic, and those...
by Washija Kazim
AI visibility platforms, like Radix or Promptwatch, have found G2 to be the most cited software...
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by Kevin Indig
3D printing is awesome, until your software turns it into a nightmare.
by Washija Kazim
I don’t know about you, but I’ve lost count of how many hours I’ve wasted digging through messy...
by Soundarya Jayaraman
I never thought I’d need to send a fax in 2025.
by Soundarya Jayaraman
In a world where automation and artificial intelligence are replacing millions of jobs that people...
by Athena Marousis
To hire an in-house sales team or an outsourced sales team? That is the question.
by Ben Goldberg
Some procurement projects are too important to leave to chance.
by Dave Hulsen
The rise in data-driven marketing is unmistakably visible in recent years.
by Jon Fee
If you were a creative in 2020, and are somehow still flexing that creative muscle in 2021, props...
by Aubyn Casady
Opportunities are like free samples of food at the mall.
by Ninisha Pradhan
Virtual volunteerism has been on the rise for quite some time.
by Alfred I. Johnson
What if the right candidate for an open role is not only out there, but you already know who they...
by Mara Calvello
How do you get hundreds and thousands of employees excited enough about your company updates to...
by Anita Lankinen