Nice to meet you.

Enter your email to receive our weekly G2 Tea newsletter with the hottest marketing news, trends, and expert opinions.

Contract Management

Best Contract Lifecycle Management Software in 2025: My Top 7 Picks

Deal negotiations are the onus of several commitments: faster vendor contract approvals, contract...

Travel Management

I Evaluated 7 Best Travel Management Software: My Review

I’ve always loved to travel.

Tech

5 Best Digital Adoption Platforms I'd Pick for Faster Onboarding

As a content marketer, I don’t manage IT rollouts or build training programs. Still, I’ve...

Featured

How GRC Leaders Are Turning AI Governance Into a Competitive Edge

In part 1 of this series, we examined how fragmented AI regulations and the absence of universal...

Threat Intelligence

7 Best Threat Intelligence Tools: What Stood Out In My Analysis

Some years back, I witnessed a magnanimous security breach of a trademarked company website in my...

payments

I Evaluated the 6 Best Payment Processing Software for 2025

I believe getting paid should be a simple, straight-forward process, not a stressful one.

Business Process Management

My Take on the 7 Best Business Process Management Software

Every growing business hits a point where spreadsheets, scattered emails, and manual workflows just...

G2 Voices

GRC Through the Years: How Governance and Risk Are Evolving

As a governance, risk, and compliance (GRC) software market research analyst at G2, I have a...

Design

The 9 Best Free Graphic Design Tools I’ve Tried (and Loved!)

Let me tell you a secret: I’m no graphic designer, but I’ve managed to pull off some pretty...

Design

What Is Graphic Design? A Beginner's Guide for 2025

Graphic design is the art of visually communicating ideas to inform, engage, or persuade an...

Design

G2 Data Reveals How Non-Designers Are Taking Over Canva

A teacher crafting lesson plans.

Design

6 Best Civil Engineering Design Software I Evaluated

You might not believe this, but I was a civil engineer before I became an SEO content specialist.

Design

My 9 Best Graphic Design Software Picks for Stunning Designs

A few years ago, while juggling multiple roles at a startup, I found myself designing posters,...

Design

What is UX? A Deep Dive into UX Design Best Practices

Have you ever felt frustrated trying to navigate a website or app that just doesn't seem to get you?

Design

8 Best Photo Editing Software I’ve Tested and Truly Recommend

I'm one of those people who can't resist tweaking photos until they look just right. You know, the...

Design

What Is Brand Identity? How To Create A Strong Brand Identity

Your brand is more than just a logo; it's the story you tell and the connection you make.

Design

30+ Graphic Design Statistics You Should Know in 2025

As brands compete for attention, understanding the power of graphic design has never been more...

Marketing

7 Best A/B Testing Tools I Trust to Boost Conversions

When you work in marketing, you're constantly making decisions that could go either way. Should...

Marketing

8 Best Influencer Marketing Software: My Top Picks

As brands strive to build product visibility in a tough market, it's still hard to think through...

Marketing

My 5 Picks After Testing the Best Customer Loyalty Software

If there's one thing working in marketing has taught me, it's that keeping existing customers...

Marketing

My 8 Picks for the Best Online Reputation Management Tools

As a marketer, I’ve come to realize that no amount of clever branding can outweigh a bad online...

Marketing

Courageous Marketing: Lessons from Gong's Udi Ledergor

If there’s one thing B2B marketing doesn’t need more of, it’s forgettable, safe, same-old-same-old...

Marketing

The Best Lead Intelligence Software? I’ve Got 7 Picks

I don’t pull lead lists, but I know when they’re broken.

Contributor Network

How a Marketing Automation Strategy Boosts Business ROI

Today, marketing automation isn’t just about convenience — it's the default standard for executing...

Marketing

Overnight Shipping: Comparing USPS, UPS & FedEx

Remember Veruca Salt's unforgettable demand in Willy Wonka: “I want it now!” Today's shoppers feel...

Contributor Network

Brand Consistency: Why It Matters and How to Achieve It

Ever browsed a product on your phone, then headed to a store and instantly recognized it from how...

Sales

My Take On The 10 Best Sales Enablement Software

I’ve always thought sales was cool. There’s something thrilling about solving real problems,...

Sales

My Take on 10 Best Sales Engagement Software to Close Faster

My days were 36 hours when I was a part of a sales team.

Sales

Can AI Sell? I Evaluated 8 Best AI Sales Assistant Software

I went down another rabbit hole of AI tools a few months ago. But it wasn’t for writing, design, or...

Contributor Network

The RevOps Guide to Revenue Growth on Cloud Marketplaces

Before rush hour became a national pastime, cars were luxuries reserved for the rich. That changed...

Sales

Call Me Impressed: 8 Inbound Call Tracking Software I Evaluated

I watched it happen in real-time.

Sales

Dial Smarter With My 7 Best Auto Dialer Software Picks

If there’s one thing I don’t envy, it’s the grind of cold calling. Dialing number after number,...

Contributor Network

What’s Next in B2B Sales? Top Trends That Will Change Everything

For today’s sales pros, staying ahead isn’t just about keeping up with trends. It’s about actively...

Sales

70 Sales Enablement Statistics for 2025 That’ll Blow Your Mind

For sales teams, the ideal customer journey is a never-ending pursuit.

Contributor Network

Upselling and Cross-Selling: What Makes Them Unique?

When searching for new prospects, it’s easy to overlook the potential of customers already in your...

Productivity

I Tried 10 Best Free Task Management Software: My Review

Whether I’m juggling multiple projects, keeping up with coursework, or just trying to keep my life...

Productivity

My Honest Review Of The Top 10 Best Text Editors

In college, I used to think creating something meaningful in tech required superhero-level...

Productivity

I Tested the 9 Best Calendar Apps: My Honest Review

The constant juggling of work tasks, personal events, and last-minute changes often left me feeling...

Productivity

8 Best PDF Editors I Found After Testing 20 Tools

I’ve had my fair share of battles with PDFs.

Productivity

Struggling to Study? I Reviewed 5 Best Study Tools That Help

There are two types of people in this world: those who can sit down, focus, and absorb information...

Productivity

My Honest Review of 9 Best Remote Desktop Software for 2025

Remote desktop software has been my go-to tool for years, whether I’m figuring out why my parents’...

Productivity

6 Dropbox Alternatives I Now Use Instead of Cloud Apps

When I started my fractional content marketing, I relied on Dropbox as a storage solution. It was...

Productivity

What Is Data Storage? Types, Trends, and Solutions

Filing cabinets are obsolete. So are storage silos and reactive backup plans.

Contributor Network

OKR Retrospectives: A Deep Dive Into Effective Goal Setting and Review

OKRs, a goal-setting and execution framework born in Silicon Valley and championed by companies...

Tech

5 Best Digital Adoption Platforms I'd Pick for Faster Onboarding

As a content marketer, I don’t manage IT rollouts or build training programs. Still, I’ve...

Tech

After 100+ Scans, I Found the 6 Best QR Code Generators

When my friend opened his café, he was all about convenience. He wanted online menus, quick payment...

Tech

I Tested 6 Best Single Sign On (SSO) Software: Here’s My Take

In the pre-single sign-on (SSO) era, I never conveniently browsed an application as I got stuck in...

Tech

5 Best Label Printing Software I Tested and Recommend

Having led a nonprofit dedicated to sending sanitary pads to areas facing scarcity, I’ve personally...

Tech

I Found the 7 Best Data Visualization Software for 2025

I’ve always been fascinated by how the right visuals can turn complex information into something...

Tech

7 Best Headless CMS Software I Recommend for 2025

Look, I’m no web developer. I don’t mess with code or follow the latest JavaScript frameworks. But...

Tech

I Tested G2's 7 Best Reference Managers for Easy Citations

If you’ve ever faced the dreaded task of retracing your steps to find that one article you swore...

Tech

7 Best Free AI Chatbots I’ve Tried (and Loved!) for 2025

I have been following some of the best AI chatbots space ever since ChatGPT made a stunning debut...

Tech

8 Best Presentation Software I Use for Stunning Slides

Creating a presentation can swing from exhilarating to downright stressful, right? From my school...

Marketing

Why Your Omnichannel Supply Chain Has Limitless Possibilities

Even if you’ve never heard of the term, it’s likely that you know what an omnichannel supply chain...

Marketing

The Immediate Benefits of Tracking Your Cost per Acquisition

Cost per acquisition is one of the most important marketing metrics you have to take into account...

Sales

6 Sales Mistakes You Need to Stop Making – Immediately

Sales is filled with endless A/B testing.

Tech

Procurement Automation: The Bots Are Here to Help You

The words “automation” or “robots” can be a little unsettling or cause a lot of anxiety in the...

Tech

Revolutionize Your Small Business With the Right Technology

Running a small business has never been so difficult.

Marketing

Build Authentic Donor Relationships: 4 Tips for Nonprofits

As a nonprofit professional, you know the value of developing genuine relationships with your...

Tech

VPN Protocols: Are You Using the Right One?

The internet can be a scary place.

Marketing

15 Effective Email Management Strategies You Should Be Using

Many of us are overwhelmed by email.

Tech

5 Components of an IoT Ecosystem

Today, the Internet of Things (IoT) is no longer an emerging trend but rather well established and...

Never miss a post.

Subscribe to keep your fingers on the tech pulse.

By submitting this form, you are agreeing to receive marketing communications from G2.