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The B2B software world is changing fast, and AI is at the center of it all. It’s reshaping how businesses operate, how software is...
by Godard Abel
![The Anti-Algorithm: Why Reddit's Refusal to Track You Is Marketing Gold [+ Video]](https://learn.g2.com/hs-fs/hubfs/G2CM_FI1176_Learn_Article_%5BIndustry_Insights_Rob_Gaige%5D_V1b.png?height=500&name=G2CM_FI1176_Learn_Article_%5BIndustry_Insights_Rob_Gaige%5D_V1b.png)
There's a quiet revolution happening in the digital world, and it's...
by Tanushree Verma
Brand is having a glow-up, and AI is the glam team behind it.
by Kamaljeet Kalsi
Capturing and commanding customer attention when they’re constantly overloaded with content is like...
by Kamaljeet Kalsi
As a content marketer, I don’t manage IT rollouts or build training programs. Still, I’ve...
by Soundarya Jayaraman
When you work in marketing, you're constantly making decisions that could go either way. Should...
by Soundarya Jayaraman
When I started digging into restaurant POS systems, I didn’t expect to find so many options, each...
by Soundarya Jayaraman
I’ve spent the last three years writing about IT and cloud security, talking to DevOps teams, IT...
by Soundarya Jayaraman
My life took a cinematic turn in 2013.
by Sudipto Paul
I often ideate and mentally prototype a bootstrapped brand. One of the initial thoughts that...
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by Shreya Mattoo
From your logo and color scheme to fonts, imagery, and layout, visual branding shapes a brand’s...
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by Devyani Mehta
Let me tell you a secret: I’m no graphic designer, but I’ve managed to pull off some pretty...
by Soundarya Jayaraman
Graphic design is the art of visually communicating ideas to inform, engage, or persuade an...
by Jordan Wahl
A teacher crafting lesson plans.
by Sudipto Paul
You might not believe this, but I was a civil engineer before I became an SEO content specialist.
by Devyani Mehta
A few years ago, while juggling multiple roles at a startup, I found myself designing posters,...
by Harshita Tewari
Have you ever felt frustrated trying to navigate a website or app that just doesn't seem to get you?
by G2 Staff
I'm one of those people who can't resist tweaking photos until they look just right. You know, the...
by Harshita Tewari
Your brand is more than just a logo; it's the story you tell and the connection you make.
by Ashley Lipman
When you work in marketing, you're constantly making decisions that could go either way. Should...
by Soundarya Jayaraman
As marketers, we know how critical it is to shape a brand experience that feels consistent and...
by Soundarya Jayaraman
Are you still creating content based on guesswork?
by Soundarya Jayaraman
Your social media posts shouldn’t just get likes. They should get sales.Surprised? Don’t be.
by Soundarya Jayaraman
You’ve sent the emails. You’ve published the blogs. You’ve promoted the case studies. And sure,...
by Soundarya Jayaraman
As a marketer, you know the inbox is a competitive place. Your email is just one of dozens, maybe...
by Holly Landis
Imagine sitting in a strategy meeting without the numbers that matter.
by Washija Kazim
When you're refining your marketing strategy, the goal is simple: reach the right audience with the...
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by Tanuja Bahirat
If you’re serious about turning content into a pipeline, an eBook is one of the most effective...
by Tanuja Bahirat
Quoting shouldn’t slow down your sales cycle, but for many teams, it does. Between chasing...
by Devyani Mehta
Most go-to-market teams already use demo automation software. It’s table stakes at this point. But...
by Devyani Mehta
Deals and agreements can take countless forms.
by Tanuja Bahirat
You can have the perfect pitch deck, a bulletproof CRM, and reps who know your product inside out,...
by Harshita Tewari
Sales performance doesn’t fall apart all at once. It slips through the cracks of scattered data and...
by Harshita Tewari
Every meaningful business outcome starts with one thing: understanding your customers better. W...
by Guy Rubin
Today’s customers expect answers in seconds, not hours, and they expect those answers to be clear,...
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by Aayushi Sanghavi
In simple terms, a contract is a promise (but one that can carry serious legal weight).
by Mary Clare Novak
Wrangling tough clients. Chasing quota under pressure. Learning the ins and outs of your company’s...
by Mary Clare Novak
The hardest part of a business letter isn’t knowing what it is; it’s writing one that feels...
by Shreya Mattoo
Not sure how to write a letter of recommendation that actually helps someone land the role? You’re...
by Shreya Mattoo
Having a bad day at work is expected. Having nothing but bad days is not.
by Mara Calvello
When a company needs funding, whether to launch a new product, expand operations, or just stay...
by Harshita Tewari
Business owners have enough on their plates without also needing a law degree. From navigating...
by Holly Landis
What’s the difference between a high-performing team and one that constantly drops the ball? One...
by Susmita Sarma
If you're like me, your anxiety spikes every time you hit "send" on an email, especially during a...
by Derek Doeing
Your business is evolving fast, but is your team built for what’s coming next?
by Harshita Tewari
Ever wish you could disappear from your inbox without feeling guilty about it?
by Soundarya Jayaraman
As a content marketer, I don’t manage IT rollouts or build training programs. Still, I’ve...
by Soundarya Jayaraman
When I started digging into restaurant POS systems, I didn’t expect to find so many options, each...
by Soundarya Jayaraman
I’ve spent the last three years writing about IT and cloud security, talking to DevOps teams, IT...
by Soundarya Jayaraman
In my years writing about cybersecurity, I’ve learned one universal truth: no one wakes up excited...
by Soundarya Jayaraman
It all started when I was buried under a mountain of paperwork that needed signatures — fast. My...
by Washija Kazim
I’m the kind of person who loves a well-organized system.
by Tanuja Bahirat
Are you struggling to manage potential business risks and track compliance requirements for your...
by Shreya Mattoo
I have been using ChatGPT for research and rephrasing purposes for two years now. In its initial...
by Sagar Joshi
If you’ve scrolled LinkedIn lately, you may think every company has cracked the code on using AI in...
by Washija Kazim
As a sales leader, you know how critical it is to get your mix of KPIs exactly right, and chances...
by Jeff Kahn
With so many social media platforms, the internet can be an overwhelming place.
by Chelsea Glosser
It's important to keep your budget lean, but that typically puts you in a tough spot when you need...
by Jonathan Herrick
This is the second of five articles that make up The Newcomer’s Guide to Category Design.
by John Rougeux
If you’re thinking about migrating your site, you need to have a good reason.
by Robert Wass
As a volunteer program manager, you know that your volunteers are some of the best assets and most...
by Addison Waters
The highlight of any sales operation is the act of closing a deal.
by Mary Clare Novak
Customer data analysis is all about getting a better understanding of who your customer is at a 1:1...
by Mike Rossi
If you’ve recently transitioned to working from home, you might know that one of the most common...
by Manuela Bárcenas
![Why Mass Outreach is Killing Your Pipeline with 6sense’s CRO [+ video]](https://learn.g2.com/hs-fs/hubfs/Featured%20image%20for%20Latane%20Conant%20Q%26A%20%283%29.png?height=458&name=Featured%20image%20for%20Latane%20Conant%20Q%26A%20%283%29.png)