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Daniella Alscher

Daniella Alscher is a content marketer for G2. When she's not reading or writing, she's spending time with her dog, watching a true crime documentary on Netflix, or trying to learn something completely new. (she/her/hers)


What Is a Webinar? How to Engage and Educate Your Audience

Imagine this: you have a friend who’s a marketer. 


How to Host a Webinar That'll Keep Them Coming Back for More

Whether you’re speaking to an audience of 10 or 10,000, there’s something about standing before...


8 Marketing KPIs that Keep Your CMO Up At Night

The first page of the marketing bible reads: “measure your KPIs”.


How You Can Overcome the Challenges of Working Remotely

There’s something delightful about not having to commute any further than from your bed to your...


KPIs: The Most Important Characters in Your Company's Story

Some things are easier to measure than others. Measuring improvement is not one of those things.


Conversion Tracking: Venturing to the Bottom of the Funnel

The buyer's journey consists of awareness, consideration, and decision. That final conversion to...


How to Launch the World's Greatest Marketing Campaign

Running marketing campaigns is the main way that businesses can both communicate with their...


How To Conquer Your Marketing Dashboard One Metric at a Time

Marketers love data.


Do More With Data: The Value of Customer Analytics

Your business is nothing without your customers.

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