Daniella Alscher is a Brand Designer for G2. When she's not reading or writing, she's spending time with her dog, watching a true crime documentary on Netflix, or trying to learn something completely new. (she/her/hers)
For some people, marketing is just a word. For others, it is an aspiration to beat all the odds.
The first page of the marketing bible reads: “Measure your KPIs.”
Whether you're speaking to a live audience of 10 or 10,000 or delivering a talk online, there's...
Having a way with words can be your full-time job - I promise.
The more data we collect about our marketing activities, the more doors can open to lead us to...
There’s something delightful about not having to commute any further than from your bed to your...
The buyer's journey consists of awareness, consideration, and decision. That final conversion to...
Running marketing campaigns is the main way that businesses can both communicate with their...