Daniella Alscher

Daniella Alscher is a Brand Designer for G2. When she's not reading or writing, she's spending time with her dog, watching a true crime documentary on Netflix, or trying to learn something completely new. (she/her/hers)

Management

Top 7 Challenges of Working Remotely and How to Tackle Them

There’s something delightful about not having to commute any further than from your bed to your...

Marketing

43+ Digital Marketing Metrics to Measure Marketing Success

For some people, marketing is just a word. For others, it is an aspiration to beat all the odds.

Marketing

Vanity Metrics: Spotting and Striking Them Out

Vanity is vain.

Marketing

How to Host a Webinar That'll Keep Them Coming Back for More

Whether you're speaking to a live audience of 10 or 10,000 or delivering a talk online, there's...

Contextual Advertising: What It Is, How It Works, And Benefits

Think how annoying it'll be to search for running shoes and get results for Texas colleges or...

Marketing

What Is a Copywriter? A Guide to Stellar Professional Copywriting

Having a way with words can be your full-time job - I promise.

Marketing

The 10 Social Media Metrics You Can't Afford to Forget

The more data we collect about our marketing activities, the more doors can open to lead us to...

Marketing

Conversion Tracking: Venturing to the Bottom of the Funnel

The buyer's journey consists of awareness, consideration, and decision. That final conversion to...

Marketing

How to Launch the World's Greatest Marketing Campaign

Running marketing campaigns is the main way that businesses can both communicate with their...