Daniella Alscher

Daniella Alscher is a content marketer for G2. When she's not reading or writing, she's spending time with her dog, watching a true crime documentary on Netflix, or trying to learn something completely new. (she/her/hers)


How to Launch the World's Greatest Marketing Campaign

Running marketing campaigns is the main way that businesses can both communicate with their...


How To Conquer Your Marketing Dashboard One Metric at a Time

Marketers love data.


Do More With Data: The Value of Customer Analytics

Your business is nothing without your customers.


Don't Waste Your Time with Vanity Metrics: Use These Instead

As a marketer, you’re expected to not only work hard but to also prove that the efforts...


43 Marketing Metrics to Show Your Boss You're Killing It

Any smart marketer knows that creativity is just half of the job. The other half? Measuring...


What is a Business Card Scanner? (+4 of the Best Apps)

It’s not always easy to remember someone’s name. It’s even more difficult to remember what...


Understanding a Financial Audit: Standards, Phases, + Results

A lot of companies have one or more accountants who are responsible for recording money...


2 Ways to Sync Google Calendar with Outlook on Windows

Have you ever written something down to remember it, and then forgotten where you wrote it?


How to Secure Startup Funding to Launch Your Big Idea

Coming up with an ingenious business idea is only half the battle.

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