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Daniella Alscher

Daniella Alscher is a content marketer for G2. When she's not reading or writing, she's spending time with her dog, watching a true crime documentary on Netflix, or trying to learn something completely new. (she/her/hers)


What Is a Breach of Contract (+4 Types of Breaches)

Ideally, every promise that’s made is one that’s kept.


Amazon Advertising: 3 Unique Ways to Sell Your Product

An advertiser’s story often begins with having a product that needs to be sold, and organic...


#G2Fireside Twitter Chat Roundup: Brand + Design

What’s a company without a brand design?


Spotify Ads: Types, Set Up, + Best Practices

One of the most popular music streaming services in the U.S., Spotify is good for more than just...


Reddit Ads: Everything You Need to Know

While it isn’t often a first choice, Reddit is a goldmine for marketers.


The Full Guide to Snapchat Ads

Snapchat is small but mighty.


Facebook Lead Ads Explained (+How to Optimize Them for Your Business)

The original purpose of the world’s most popular social media platform is long gone.


What Are Business Expenses? (What’s Deductible and What Isn’t)

You have a great idea for a business.


What Is a Copywriter? Responsibilities, Skills + Salary

For a lot of us, writing in school was a pain in the butt.

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