Daniella Alscher

Daniella Alscher is a Content Marketing Associate for G2. When she's not reading or writing, she's listening to murder podcasts or sitting on the couch. Or both. (she/her/hers)


What Is a Copywriter? Responsibilities, Skills + Salary

For a lot of us, writing in school was a pain in the butt.


How to Set Up Business Facebook Messenger Ads (+3 Benefits)

Letting your customers and leads know about a grand opening, new product, or just an...


Media Buyer Job Description: Responsibilities, Skills + Salary

Location, location, location.


Advertising Art Director Job Description: Salary and Skills

When you’re working to advertise something – a product, event, idea, or service – it takes...


The Importance of Content Creation (+Tips From the Experts)

Since the birth of the Internet, the amount of content that we can access with the click of...


Find Your Match: 6 Advertising Agency Types

Volney B. Palmer may have been the first person to use the term “advertising agency” when...


The Snapchat Logo Update: Why Bold Might Not Be Better

This week, Snapchat gave their logo a very slight refresh.


A Comprehensive Creative Director Job Description

There are an infinite amount of players in the game of advertising.


A Brief Overview of UTM Codes (+URL Campaign Generator)

You’ve launched a website and you’re getting traffic.

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