Daniella Alscher

Daniella Alscher is a Brand Designer for G2. When she's not reading or writing, she's spending time with her dog, watching a true crime documentary on Netflix, or trying to learn something completely new. (she/her/hers)

Marketing

Facebook Lead Ads Explained (+How to Optimize Them for Your Business)

The original purpose of the world’s most popular social media platform is long gone.

Marketing

How to Set Up Business Facebook Messenger Ads (+3 Benefits)

Letting your customers and leads know about a grand opening, new product, or just an employee of...

Marketing

Find Your Match: 6 Types of Advertising Agencies

Volney B. Palmer may have been the first person to use the term “advertising agency” when he opened...

News

The Snapchat Logo Update: Why Bold Might Not Be Better

This week, Snapchat gave their logo a very slight refresh.

Marketing

A Brief Overview of UTM Codes (+URL Campaign Generator)

You’ve launched a website and you’re getting traffic.

Marketing

What Is Geotargeting: 4 Tips to Target Your Audience

Targeted marketing and advertising has helped companies like Apple and Amazon in more ways than we...

Marketing

Bandwagon Advertising Basics

Licking a tub of ice cream. Eating Tide Pods. Hoverboards. The cinnamon challenge.

Marketing

8 Pro Tips for Measuring Advertising Effectiveness

You can’t seem to get away from ads for this one insurance company.

Marketing

The Honest Truth About False Advertising

It’s not hard to tell the truth.