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Daniella Alscher

Daniella Alscher is a content marketer for G2. When she's not reading or writing, she's spending time with her dog, watching a true crime documentary on Netflix, or trying to learn something completely new. (she/her/hers)


Bandwagon Advertising Basics

Licking a tub of ice cream. Eating Tide Pods. Hoverboards. The cinnamon challenge.


Your Ultimate Guide to Paid Search

Money can’t buy happiness. 


8 Pro Tips for Measuring Advertising Effectiveness

You can’t seem to get away from ads for this one insurance company.


The 3 Phases of the Media Buying Process

Poster ads on the train at 7:35 a.m.


Advertising Campaign Basics (+ How to Make Yours Successful)

I love pancakes. A lot of people do.


The Honest Truth About False Advertising

It’s not hard to tell the truth.


Advertising Techniques to Attract Your Audience's Attention

There was a point in time when it wasn’t hard to make your ad stand out among others.


Marketing vs Advertising: Cake Boss Edition

Have you ever seen the show Cake Boss on TLC?


The History of Advertising: 7 Innovators Who Changed the Industry

Between the 11th and 7th century in ancient China, merchants would play their bamboo flutes and sell...

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