Daniella Alscher

Daniella Alscher is a Content Marketing Associate for G2. When she's not reading or writing, she's listening to murder podcasts or sitting on the couch. Or both. (she/her/hers)

Advertising Techniques to Attract Your Audience's Attention

Marketing

Advertising Techniques to Attract Your Audience's Attention

There was a point in time when it wasn’t hard to make your ad stand out among others.

by Daniella Alscher
Marketing vs Advertising: Cake Boss Edition

Marketing

Marketing vs Advertising: Cake Boss Edition

Have you ever seen the show Cake Boss on TLC?

by Daniella Alscher
The History of Advertising: 7 Innovators Who Changed the Industry

Marketing

The History of Advertising: 7 Innovators Who Changed the Industry

Between the 11th and 7th century in ancient China, merchants would play their bamboo flutes...

by Daniella Alscher
10 Famous Graphic Designers We Want to Be When We Grow Up

Design

10 Famous Graphic Designers We Want to Be When We Grow Up

Good artists borrow; great artists steal.

by Daniella Alscher
5 Types of Environmental Graphic Design

Design

5 Types of Environmental Graphic Design

A grocery store with no labels; streets with no signs; hotels with no room numbers.

by Daniella Alscher
Magazine Layout: 6 Tips to Fine-Tune Your Spread

Design

Magazine Layout: 6 Tips to Fine-Tune Your Spread

There are infinite ways to lay out a finite amount of information.

by Daniella Alscher
Visual Hierarchy: Principles and Patterns

Design

Visual Hierarchy: Principles and Patterns

There’s a lot of content out there. You’re reading some right now. Hi!

by Daniella Alscher
Let Them Judge: Mastering Book Cover Design

Design

Let Them Judge: Mastering Book Cover Design

Writing a summary of one thousand pages is hard enough – how are you supposed to summarize...

by Daniella Alscher
8 Graphic Design Interview Questions to Prepare for Your Big Day

Design

8 Graphic Design Interview Questions to Prepare for Your Big Day

You’ve slaved away for years studying, scaling, aligning, kerning, and saturating.

by Daniella Alscher

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