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Daniella Alscher

Daniella Alscher is a Brand Designer for G2. When she's not reading or writing, she's spending time with her dog, watching a true crime documentary on Netflix, or trying to learn something completely new. (she/her/hers)


8 Pro Tips for Measuring Advertising Effectiveness

You can’t seem to get away from ads for this one insurance company.


The 3 Phases of the Media Buying Process

Poster ads on the train at 7:35 a.m.


Advertising Campaign Basics (+ How to Make Yours Successful)

I love pancakes. A lot of people do.


The Honest Truth About False Advertising

It’s not hard to tell the truth.


Advertising Techniques to Attract Your Audience's Attention

There was a point in time when it wasn’t hard to make your ad stand out among others.


Marketing vs Advertising: Cake Boss Edition

Have you ever seen the show Cake Boss on TLC?


The History of Advertising: 7 Innovators Who Changed the Industry

Between the 11th and 7th century in ancient China, merchants would play their bamboo flutes and...


10 Famous Graphic Designers We Want to Be When We Grow Up

Good artists borrow; great artists steal.


5 Types of Environmental Graphic Design

A grocery store with no labels; streets with no signs; hotels with no room numbers.

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