Daniella Alscher

Daniella Alscher is a Content Marketing Associate for G2. When she's not reading or writing, she's listening to murder podcasts or sitting on the couch. Or both. (she/her/hers)


Advertising Techniques to Attract Your Audience's Attention

There was a point in time when it wasn’t hard to make your ad stand out among others.


Marketing vs Advertising: Cake Boss Edition

Have you ever seen the show Cake Boss on TLC?


The History of Advertising: 7 Innovators Who Changed the Industry

Between the 11th and 7th century in ancient China, merchants would play their bamboo flutes...


10 Famous Graphic Designers We Want to Be When We Grow Up

Good artists borrow; great artists steal.


5 Types of Environmental Graphic Design

A grocery store with no labels; streets with no signs; hotels with no room numbers.


Magazine Layout: 6 Tips to Fine-Tune Your Spread

There are infinite ways to lay out a finite amount of information.


Visual Hierarchy: Principles and Patterns

There’s a lot of content out there. You’re reading some right now. Hi!


Let Them Judge: Mastering Book Cover Design

Writing a summary of one thousand pages is hard enough – how are you supposed to summarize...


8 Graphic Design Interview Questions to Prepare for Your Big Day

You’ve slaved away for years studying, scaling, aligning, kerning, and saturating.

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