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Daniella Alscher

Daniella Alscher is a Brand Designer for G2. When she's not reading or writing, she's spending time with her dog, watching a true crime documentary on Netflix, or trying to learn something completely new. (she/her/hers)

Design

Let Them Judge: Mastering Book Cover Design

Writing a summary of one thousand pages is hard enough – how are you supposed to summarize those...

Design

8 Graphic Design Interview Questions to Prepare for Your Big Day

You’ve slaved away for years studying, scaling, aligning, kerning, and saturating.

Design

Logo Design Cost: What Are You Really Paying For?

Ask 10 people to design a logo for you and they’ll all charge you a different price.

Design

Color Theory: All for One and One for All

Sometimes, two or three colors just look right together. We can’t explain why, but we know it’s...

Design

Color Me Confused: What Is Pantone?

Yellow.

Design

Color Contrast: For the Sake of Aesthetic and Accessibility

Yesterday was sunny and 85 degrees. Today, it’s a cold, windy, and rainy 54 degrees.

Design

The 6 Color Schemes to Keep Everything Picture Perfect

There are some colors that just look wrong together. 

Design

RGB vs CMYK: Why the Difference Makes a Difference

Knowing the difference between two things that are very similar can feel trivial.

Design

Kerning: Don't Cramp Your Style

Claustrophobia: the fear of being in a small space or room without the ability to escape.

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