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Daniella Alscher

Daniella Alscher is a content marketer for G2. When she's not reading or writing, she's spending time with her dog, watching a true crime documentary on Netflix, or trying to learn something completely new. (she/her/hers)

Design

5 Types of Environmental Graphic Design

A grocery store with no labels; streets with no signs; hotels with no room numbers.

Design

Magazine Layout: 6 Tips to Fine-Tune Your Spread

There are infinite ways to lay out a finite amount of information.

Design

Visual Hierarchy: Principles and Patterns

There’s a lot of content out there. You’re reading some right now. Hi!

Design

Let Them Judge: Mastering Book Cover Design

Writing a summary of one thousand pages is hard enough – how are you supposed to summarize those...

Design

8 Graphic Design Interview Questions to Prepare for Your Big Day

You’ve slaved away for years studying, scaling, aligning, kerning, and saturating.

Design

Logo Design Cost: What Are You Really Paying For?

Ask 10 people to design a logo for you and they’ll all charge you a different price.

Design

Color Theory: All for One and One for All

Sometimes, two or three colors just look right together. We can’t explain why, but we know it’s...

Design

Color Me Confused: What Is Pantone?

Yellow.

Design

Color Contrast: For the Sake of Aesthetic and Accessibility

Yesterday was sunny and 85 degrees. Today, it’s a cold, windy, and rainy 54 degrees.

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