Daniella Alscher

Daniella Alscher is a Content Marketing Associate for G2. When she's not reading or writing, she's listening to murder podcasts or sitting on the couch. Or both. (she/her/hers)


What Is a Financial Manager? (Skills, Job Duties + Salary)

Terrific financial management is behind every successful business.


What Is a Breach of Contract (+4 Types of Breaches)

Ideally, every promise that’s made is one that’s kept.


Amazon Advertising: 3 Unique Ways to Sell Your Product

An advertiser’s story often begins with having a product that needs to be sold, and organic...


#G2Fireside Twitter Chat Roundup: Brand + Design

What’s a company without a brand design?


Spotify Ads: Types, Set Up, + Best Practices

One of the most popular music streaming services in the U.S., Spotify is good for more than...


Reddit Ads: Everything You Need to Know

While it isn’t often a first choice, Reddit is a goldmine for marketers.


The Full Guide to Snapchat Ads

Snapchat is small but mighty.


Facebook Lead Ads Explained (+How to Optimize Them for Your Business)

The original purpose of the world’s most popular social media platform is long gone.


What Are Business Expenses? (What’s Deductible and What Isn’t)

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