Daniella Alscher is a Brand Designer for G2. When she's not reading or writing, she's spending time with her dog, watching a true crime documentary on Netflix, or trying to learn something completely new. (she/her/hers)
The buyer's journey consists of awareness, consideration, and decision. That final conversion to...
Running marketing campaigns is the main way that businesses can both communicate with their...
Marketers love data.
It’s not always easy to remember someone’s name. It’s even more difficult to remember what they do...
A lot of companies have one or more accountants who are responsible for recording money that the...
Have you ever written something down to remember it, and then forgotten where you wrote it?
Coming up with an ingenious business idea is only half the battle.
An advertiser’s story often begins with having a product that needs to be sold, and organic...
What’s a company without a brand design?