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Daniella Alscher

Daniella Alscher is a Brand Designer for G2. When she's not reading or writing, she's spending time with her dog, watching a true crime documentary on Netflix, or trying to learn something completely new. (she/her/hers)


The Importance of Content Creation (+Tips From the Experts)

Since the birth of the Internet, the amount of content that we can access with the click of a...


Find Your Match: 6 Types of Advertising Agencies

Volney B. Palmer may have been the first person to use the term “advertising agency” when he...


The Snapchat Logo Update: Why Bold Might Not Be Better

This week, Snapchat gave their logo a very slight refresh.


A Brief Overview of UTM Codes (+URL Campaign Generator)

You’ve launched a website and you’re getting traffic.


What Is Geotargeting: 4 Tips to Target Your Audience

Targeted marketing and advertising has helped companies like Apple and Amazon in more ways than...


What Is Native Advertising? (+How to Make It Feel at Home)

When was the last time you clicked on a pop-up ad?


The Context of Contextual Advertising

Consider what would happen if you searched Google for “athletic shoes,” but the first three...


Bandwagon Advertising Basics

Licking a tub of ice cream. Eating Tide Pods. Hoverboards. The cinnamon challenge.


Your Ultimate Guide to Paid Search

Money can’t buy happiness. 

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