Daniella Alscher

Daniella Alscher is a Brand Designer for G2. When she's not reading or writing, she's spending time with her dog, watching a true crime documentary on Netflix, or trying to learn something completely new. (she/her/hers)


A Brief Overview of UTM Codes (+URL Campaign Generator)

You’ve launched a website and you’re getting traffic.


What Is Geotargeting: 4 Tips to Target Your Audience

Targeted marketing and advertising has helped companies like Apple and Amazon in more ways than we...


Bandwagon Advertising Basics

Licking a tub of ice cream. Eating Tide Pods. Hoverboards. The cinnamon challenge.


Your Ultimate Guide to Paid Search

Money can’t buy happiness. 


8 Pro Tips for Measuring Advertising Effectiveness

You can’t seem to get away from ads for this one insurance company.


The 3 Phases of the Media Buying Process

Poster ads on the train at 7:35 a.m.


Advertising Campaign Basics (+ How to Make Yours Successful)

I love pancakes. A lot of people do.


The Honest Truth About False Advertising

It’s not hard to tell the truth.


10 Famous Graphic Designers We Want to Be When We Grow Up

Good artists borrow; great artists steal.

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