Daniella Alscher

Daniella Alscher is a Content Marketing Associate for G2. When she's not reading or writing, she's listening to murder podcasts or sitting on the couch. Or both. (she/her/hers)

What Is Geotargeting: 4 Tips to Target Your Audience

Marketing

What Is Geotargeting: 4 Tips to Target Your Audience

Targeted marketing and advertising has helped companies like Apple and Amazon in more ways...

by Daniella Alscher
What Is Native Advertising? (+How to Make It Feel at Home)

Marketing

What Is Native Advertising? (+How to Make It Feel at Home)

When was the last time you clicked on a pop-up ad?

by Daniella Alscher
The Context of Contextual Advertising

Marketing

The Context of Contextual Advertising

Consider what would happen if you searched Google for “athletic shoes,” but the first three...

by Daniella Alscher
Bandwagon Advertising Basics

Marketing

Bandwagon Advertising Basics

Licking a tub of ice cream. Eating Tide Pods. Hoverboards. The cinnamon challenge.

by Daniella Alscher
Your Ultimate Guide to Paid Search

Marketing

Your Ultimate Guide to Paid Search

Money can’t buy happiness. 

by Daniella Alscher
8 Pro Tips for Measuring Advertising Effectiveness

Marketing

8 Pro Tips for Measuring Advertising Effectiveness

You can’t seem to get away from ads for this one insurance company.

by Daniella Alscher
The 3 Phases of the Media Buying Process

Marketing

The 3 Phases of the Media Buying Process

Poster ads on the train at 7:35 a.m.

by Daniella Alscher
Advertising Campaign Basics (+ How to Make Yours Successful)

Marketing

Advertising Campaign Basics (+ How to Make Yours Successful)

I love pancakes. A lot of people do.

by Daniella Alscher
The Honest Truth About False Advertising

Marketing

The Honest Truth About False Advertising

It’s not hard to tell the truth.

by Daniella Alscher

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