Daniella Alscher

Daniella Alscher is a Content Marketing Associate for G2. When she's not reading or writing, she's listening to murder podcasts or sitting on the couch. Or both. (she/her/hers)


What Is Geotargeting: 4 Tips to Target Your Audience

Targeted marketing and advertising has helped companies like Apple and Amazon in more ways...


What Is Native Advertising? (+How to Make It Feel at Home)

When was the last time you clicked on a pop-up ad?


The Context of Contextual Advertising

Consider what would happen if you searched Google for “athletic shoes,” but the first three...


Bandwagon Advertising Basics

Licking a tub of ice cream. Eating Tide Pods. Hoverboards. The cinnamon challenge.


Your Ultimate Guide to Paid Search

Money can’t buy happiness. 


8 Pro Tips for Measuring Advertising Effectiveness

You can’t seem to get away from ads for this one insurance company.


The 3 Phases of the Media Buying Process

Poster ads on the train at 7:35 a.m.


Advertising Campaign Basics (+ How to Make Yours Successful)

I love pancakes. A lot of people do.


The Honest Truth About False Advertising

It’s not hard to tell the truth.

Never miss a post.

Subscribe to keep your fingers on the tech pulse.

By submitting this form, you are agreeing to receive marketing communications from G2.