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Daniella Alscher

Daniella Alscher is a Brand Designer for G2. When she's not reading or writing, she's spending time with her dog, watching a true crime documentary on Netflix, or trying to learn something completely new. (she/her/hers)


The Snapchat Logo Update: Why Bold Might Not Be Better

This week, Snapchat gave their logo a very slight refresh.


A Brief Overview of UTM Codes (+URL Campaign Generator)

You’ve launched a website and you’re getting traffic.


What Is Geotargeting: 4 Tips to Target Your Audience

Targeted marketing and advertising has helped companies like Apple and Amazon in more ways than we...


Bandwagon Advertising Basics

Licking a tub of ice cream. Eating Tide Pods. Hoverboards. The cinnamon challenge.


Your Ultimate Guide to Paid Search

Money can’t buy happiness. 


8 Pro Tips for Measuring Advertising Effectiveness

You can’t seem to get away from ads for this one insurance company.


The 3 Phases of the Media Buying Process

Poster ads on the train at 7:35 a.m.


Advertising Campaign Basics (+ How to Make Yours Successful)

I love pancakes. A lot of people do.


The Honest Truth About False Advertising

It’s not hard to tell the truth.

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