Daniella Alscher

Daniella Alscher is a Content Marketing Associate for G2. When she's not reading or writing, she's listening to murder podcasts or sitting on the couch. Or both. (she/her/hers)

Marketing

What Is Geotargeting: 4 Tips to Target Your Audience

Targeted marketing and advertising has helped companies like Apple and Amazon in more ways...

Marketing

What Is Native Advertising? (+How to Make It Feel at Home)

When was the last time you clicked on a pop-up ad?

Marketing

The Context of Contextual Advertising

Consider what would happen if you searched Google for “athletic shoes,” but the first three...

Marketing

Bandwagon Advertising Basics

Licking a tub of ice cream. Eating Tide Pods. Hoverboards. The cinnamon challenge.

Marketing

Your Ultimate Guide to Paid Search

Money can’t buy happiness. 

Marketing

8 Pro Tips for Measuring Advertising Effectiveness

You can’t seem to get away from ads for this one insurance company.

Marketing

The 3 Phases of the Media Buying Process

Poster ads on the train at 7:35 a.m.

Marketing

Advertising Campaign Basics (+ How to Make Yours Successful)

I love pancakes. A lot of people do.

Marketing

The Honest Truth About False Advertising

It’s not hard to tell the truth.

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