Daniella Alscher

Daniella Alscher is a Brand Designer for G2. When she's not reading or writing, she's spending time with her dog, watching a true crime documentary on Netflix, or trying to learn something completely new. (she/her/hers)

Marketing

Bandwagon Advertising Basics

Licking a tub of ice cream. Eating Tide Pods. Hoverboards. The cinnamon challenge.

Marketing

Your Ultimate Guide to Paid Search

Money can’t buy happiness.

Marketing

8 Pro Tips for Measuring Advertising Effectiveness

You can’t seem to get away from ads for this one insurance company.

Marketing

The Honest Truth About False Advertising

It’s not hard to tell the truth.

Design

10 Famous Graphic Designers We Want to Be When We Grow Up

Good artists borrow; great artists steal.

Design

Visual Hierarchy: Principles and Patterns

There’s a lot of content out there. You’re reading some right now. Hi!

Design

Let Them Judge: Mastering Book Cover Design

Writing a summary of one thousand pages is hard enough – how are you supposed to summarize those...

Design

8 Graphic Design Interview Questions to Prepare for Your Big Day

You’ve slaved away for years studying, scaling, aligning, kerning, and saturating.

Design

Color Me Confused: What Is Pantone?

Yellow.

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