Daniella Alscher is a content marketer for G2. When she's not reading or writing, she's spending time with her dog, watching a true crime documentary on Netflix, or trying to learn something completely new. (she/her/hers)
There’s something delightful about not having to commute any further than from your bed to your...
by Daniella Alscher
Some things are easier to measure than others. Measuring improvement is not one of those things.
by Daniella Alscher
The buyer's journey consists of awareness, consideration, and decision. That final conversion to the...
by Daniella Alscher
Running marketing campaigns is the main way that businesses can both communicate with their audience...
by Daniella Alscher
Marketers love data.
by Daniella Alscher
Your business is nothing without your customers.
by Daniella Alscher
As a marketer, you’re expected to not only work hard but to also prove that the efforts you’re making...
by Daniella Alscher
Any smart marketer knows that creativity is just half of the job. The other half? Measuring the...
by Daniella Alscher
It’s not always easy to remember someone’s name. It’s even more difficult to remember what they do...
by Daniella Alscher
