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Daniella Alscher

Daniella Alscher is a content marketer for G2. When she's not reading or writing, she's spending time with her dog, watching a true crime documentary on Netflix, or trying to learn something completely new. (she/her/hers)


How You Can Overcome the Challenges of Working Remotely

There’s something delightful about not having to commute any further than from your bed to your...


KPIs: The Most Important Characters in Your Company's Story

Some things are easier to measure than others. Measuring improvement is not one of those things.


Conversion Tracking: Venturing to the Bottom of the Funnel

The buyer's journey consists of awareness, consideration, and decision. That final conversion to the...


How to Launch the World's Greatest Marketing Campaign

Running marketing campaigns is the main way that businesses can both communicate with their audience...


How To Conquer Your Marketing Dashboard One Metric at a Time

Marketers love data.


Do More With Data: The Value of Customer Analytics

Your business is nothing without your customers.


Don't Waste Your Time with Vanity Metrics: Use These Instead

As a marketer, you’re expected to not only work hard but to also prove that the efforts you’re making...


43 Marketing Metrics to Show Your Boss You're Killing It

Any smart marketer knows that creativity is just half of the job. The other half? Measuring the...


What is a Business Card Scanner? (+4 of the Best Apps)

It’s not always easy to remember someone’s name. It’s even more difficult to remember what they do...

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