Daniella Alscher is a content marketer for G2. When she's not reading or writing, she's spending time with her dog, watching a true crime documentary on Netflix, or trying to learn something completely new. (she/her/hers)
Having your finger on the pulse of customer sentiment is essential, no matter what’s being said...
by Daniella Alscher
The more data we collect about our marketing activities, the more doors can open to lead us to...
by Daniella Alscher
Imagine this: you have a friend who’s a marketer.
by Daniella Alscher
Whether you’re speaking to an audience of 10 or 10,000, there’s something about standing before...
by Daniella Alscher
The first page of the marketing bible reads: “measure your KPIs”.
by Daniella Alscher
There’s something delightful about not having to commute any further than from your bed to your...
by Daniella Alscher
Some things are easier to measure than others. Measuring improvement is not one of those things.
by Daniella Alscher
The buyer's journey consists of awareness, consideration, and decision. That final conversion to...
by Daniella Alscher
Running marketing campaigns is the main way that businesses can both communicate with their...
by Daniella Alscher
