Daniella Alscher

Daniella Alscher is a Brand Designer for G2. When she's not reading or writing, she's spending time with her dog, watching a true crime documentary on Netflix, or trying to learn something completely new. (she/her/hers)

Management

Top 7 Challenges of Working Remotely and How to Tackle Them

There’s something delightful about not having to commute any further than from your bed to your...

Management

What Is a Pay Stub? Definition, Example, and Free Template

Running a small business comes with many responsibilities, and managing payroll is one of the most...

Marketing

43+ Digital Marketing Metrics to Measure Marketing Success

For some people, marketing is just a word. For others, it is an aspiration to beat all the odds.

Marketing

8 Marketing KPIs that Keep Your CMO Up At Night

The first page of the marketing bible reads: “Measure your KPIs.”

Marketing

Vanity Metrics: Spotting and Striking Them Out

Vanity is vain.

Marketing

How to Host a Webinar That'll Keep Them Coming Back for More

Whether you're speaking to a live audience of 10 or 10,000 or delivering a talk online, there's...

Contextual Advertising: What It Is, How It Works, And Benefits

Think how annoying it'll be to search for running shoes and get results for Texas colleges or...

Marketing

What Is a Copywriter? A Guide to Stellar Professional Copywriting

Having a way with words can be your full-time job - I promise.

Marketing

The 10 Social Media Metrics You Can't Afford to Forget

The more data we collect about our marketing activities, the more doors can open to lead us to...