“Previously, my SEO strategy focused on high-search-volume keywords,” says Sushen Fa Duara, an SEO specialist who, like many of us,...
by Sidharth Yadav
The B2B software world is changing fast, and AI is at the center of...
by Godard Abel
There's a quiet revolution happening in the digital world, and it's...
by Tanushree Verma
Mobile user acquisition has entered a contradictory phase. On paper, the stack looks more advanced...
by Priyal Dangi
I’ve worked closely with marketing, research, and growth teams that rely on target audience...
by Darshayita Thakur
I’ve been there: staring at a blank Notion page, feeling the weight of a slow-loading database, or...
by Sudipto Paul
Attracting qualified candidates today is harder than it looks.
by Yashwathy Marudhachalam
AI is now shaping how modern HR technology is built, deployed, and evaluated. Rather than isolated...
by Navaneeth M
Search no longer begins with a list of links — and in many cases, it doesn’t end with one either.
by Tanushree Verma
Some days, I swear my real job is finding the decision we already made. A teammate drops context in...
by Soundarya Jayaraman
I have used both ChatGPT 4 and ChatGPT 5 in various ways since their inception.
by Sagar Joshi
Tired of wrestling with flowchart roadblocks? I’ve been there. The good news is you don’t need to...
by Samudyata Bhat
You design something that looks perfect on your screen, then it falls apart everywhere else. The...
by Holly Landis
What if I told you that you could craft stunning presentations, eye-catching websites, and...
by Samudyata Bhat
I'm one of those people who can't resist tweaking photos until they look just right. You know, the...
by Harshita Tewari
You don’t need to be a trained designer to know when something looks off. Maybe the text feels too...
by Harshita Tewari
A few years ago, while juggling multiple roles at a startup, I found myself designing posters,...
by Harshita Tewari
Ever try describing a color to someone? “It’s kind of like mustard, but warmer? Not quite gold, but...
by Harshita Tewari
You might not believe this, but I was a civil engineer before I became an SEO content specialist.
by Devyani Mehta
I still remember scrolling through my feed last year and realizing how fast the visual world was...
by Soundarya Jayaraman
Account-based advertising sounds powerful on paper; identify your highest-value accounts, tailor...
by Tanuja Bahirat
WhatsApp now plays a central role in how customers engage with brands, and that shift raises...
by Tanuja Bahirat
Marketing resource management (MRM) becomes a real bottleneck the moment budgets scale and teams...
by Tanuja Bahirat
Most teams I work with already have an email platform in place.
by Washija Kazim
You can have a solid marketing strategy on paper and still miss the mark in the real world for one...
by Hannah Tow
It doesn’t matter how great your product is; if your teams are out of sync, your processes are...
by Rob Browne
Your email signature is the most overlooked piece of marketing real estate you own.
by Shreya Mattoo
As a digital marketer, I find email marketing to be one of the trickiest but most rewarding and...
by Bhoomika Pawar
Another online launch, and your audience just scrolls past. No clicks, no buzz, no connection.
by Harshita Tewari
Everyone says AI is transforming SaaS.
by Sagar Joshi
Most sales teams think they’re giving buyers everything they need: the right decks, demos, and...
by Devyani Mehta
Too many sales teams mistake activity for improvement. They record calls, run training sessions,...
by Devyani Mehta
Sales is a profession built on adrenaline: constant targets, client demands, rejection, and...
by Harshita Tewari
What comes to mind when you think about sales? Cold emails? Pushy tactics that don’t resonate?...
by Alyssa Towns
The start of a new sales period is full of optimism: fresh goals, clean pipelines, and the belief...
by Mary Clare Novak
Inventory is the heartbeat of any product-based business.
by Alexandra Vazquez
I’ve always thought sales was cool. There’s something thrilling about solving real problems,...
by Devyani Mehta
Navigating sales tax compliance isn’t getting any simpler.
by Harshita Tewari
I’ve been there: staring at a blank Notion page, feeling the weight of a slow-loading database, or...
by Sudipto Paul
Some days, I swear my real job is finding the decision we already made. A teammate drops context in...
by Soundarya Jayaraman
I spend a lot of time in meetings. Some are quick team check-ins, others are structured planning...
by Washija Kazim
Losing points over formatting can be frustrating, especially when the research is solid. APA style...
by Harshita Tewari
"Where are all the good freelance jobs hiding?"
by Soundarya Jayaraman
Ever feel like your day disappears before you’ve accomplished anything meaningful? Between Slack...
by Harshita Tewari
Teaching is one of the most rewarding and demanding professions.
by Mary Clare Novak
Data is the lifeblood of modern decision-making, but let’s face it, extracting meaningful...
by Devyani Mehta
Managing hotel operations is no small feat.
by Devyani Mehta
I’ve worked closely with marketing, research, and growth teams that rely on target audience...
by Darshayita Thakur
Attracting qualified candidates today is harder than it looks.
by Yashwathy Marudhachalam
If there’s one thing I’ve learned from working with product, engineering, and QA teams, it’s that...
by Gunisha
I've noticed too many companies treat supplier interactions as tactical checkboxes rather than...
by Devyani Mehta
Account-based advertising sounds powerful on paper; identify your highest-value accounts, tailor...
by Tanuja Bahirat
If you’ve ever mapped a process that looked airtight in a workshop, then watched it fall apart once...
by Soundarya Jayaraman
When I talk to DevOps and SRE teams, I hear the same frustration on loop: fragmented logs, missed...
by Soundarya Jayaraman
The other day I was shopping for a basic pair of running shoes online, and I ended up rage-quitting...
by Soundarya Jayaraman
As a marketer for a small business, you likely wear many hats. From crafting engaging content to...
by Devyani Mehta
So, you want to maximize your presence on YouTube, but you’re short on time and resources?
by Kristen McCabe
YouTube is surprisingly exclusive about who can change their YouTube URL and when they can change...
by Holly Hunt
Since its exciting launch in August 2016, marketers and consumers alike have been leveraging the...
by Claire Brenner
For all of you visual learners out there, listen up – this one is for you.
by Jordan Wahl
Whether you’re looking to improve engagement or to grow your followers, the impact of finding and...
by Nicole Gilmore
Cybersecurity has become a requirement for most businesses, but there’s no true silver bullet to...
by Aaron Walker
Buying software for your retail business can be difficult, especially when there are so many...
by Lauren Fram
There’s no better way to make your friends and family jealous of your most recent vacation than...
by Amy Lecza
Microsoft Excel is commonly used by many individuals (and businesses) to organize and house...
by Jordan Wahl